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Box Office Actuals: ‘The Lorax’ $70.2M

By | Monday March 5, 2012 @ 5:32pm PST

MONDAY BOX OFFICE ACTUALS: Updates Box Office Blockbuster: $70.7M For Dr. Seuss ‘The Lorax’ Is Year’s Biggest.

1. The Lorax (Universal) NEW [3,729 Theaters]
Friday $17.4M, Saturday $31.2M, Sunday $21.4M, Weekend $70.2M

2. Project X (Warner Bros) NEW [3,055 Theaters]
Friday $8.1M, Saturday $7.6M, Sunday $5.6M, Weekend $21M

3. Act of Valor (Relativity) Week 2 [3,093 Theaters]
Friday $3.8M, Saturday $6.1M, Sunday $3.6M, Weekend $13.5M (-44%)
Cume $45.1M

4. Safe House (Universal) Week 4 [2,553 Theaters]
Friday $1.9M, Saturday $3.5M, Sunday $1.9M, Weekend $7.3M
Cume $108.3M

5. Tyler Perry’s Good Deeds (Lionsgate) Week 2 [2,132 Theaters]
Friday $1.8M, Saturday $3.4M, Sunday $1.8M, Weekend $7.0M (-55%)
Cume $25.7M

6. Journey 2 (Warner Bros) Week 4 [3,060 Theaters]
Friday $1.3M, Saturday $3.2M, Sunday $1.9M, Weekend $6.5M
Cume $85.2M

7. The Vow (Screen Gems/Sony) Week 4 [2,826 Theaters]
Friday $1.8M, Saturday $2.7M, Sunday $1.4M, Weekend $6.0M
Cume $111.6M

8. This Means War (Fox) Week 3 [2,342 Theaters]
Friday $1.6M, Saturday $2.6M, Sunday $1.3M, Weekend $5.5M
Cume $41.3M

9. Ghost Rider 2 (Sony) Week 3 [2,487 Theaters[]
Friday $1.1M, Saturday $2.2M, Sunday $1.3M, Weekend $4.6M
Cume $48.8M

10. Wanderlust (Universal) Week 2 [2,002 theaters]
Friday $1.1M, Saturday $1.7M, Sunday $980K, Weekend $3.8M (-41%)
Cume $12.4M

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Box Office Blockbuster: $70.7M For Dr. Seuss ‘The Lorax’ Is Year’s Biggest

March 2-4 Weekend Actuals

1. The Lorax (Universal) NEW [3,729 Theaters] PG
Friday $17.5M, Saturday $31.3M, Sunday $21.4M, Weekend $70.2M

2. Project X (Warner Bros) NEW [3,055 Theaters] R
Friday $8.1M, Saturday $7.6M, Sunday $5.3M, Weekend $21.1M

3. Act of Valor (Relativity) Week 2 [3,093 Theaters] R
Friday $3.8M, Saturday $6.1M, Sunday $3.7M, Weekend $13.6M (-45%)
Cume $45.1M

4. Safe House (Universal) Week 4 [2,553 Theaters] R
Friday $1.9M, Saturday $3.5M, Sunday $2M, Weekend $7.4M (32%)
Cume $108.4M

5. Tyler Perry’s Good Deeds (Lionsgate) Week 2 [2,132 Theaters] PG13
Friday $1.8M, Saturday $3.4M, Sunday $1.8M, Weekend $7.0M (-55%)
Cume $25.8M

6. Journey 2 (Warner Bros) Week 4 [3,060 Theaters] PG
Friday $1.4M, Saturday $3.2M, Sunday $1.9M, Weekend $6.5M
(-51%) Cume $85.2M

7. The Vow (Screen Gems/Sony) Week 4 [2,826 Theaters] PG13
Friday $1.8M, Saturday $2.8M, Sunday $1.4M, Weekend $6.0M
(-39%) Cume $111.6M

8. This Means War (Fox) Week 3 [2,342 Theaters] PG13
Friday $1.7M, Saturday $2.6M, Sunday $1.3M, Weekend $5.6M (-34%)
Cume $41.4M

9. Ghost Rider 2 (Sony) Week 3 [2,487 Theaters] PG13
Friday $1.1M, Saturday $2.2M, Sunday $1.3M, Weekend $4.5M
(-50%) Cume $44.8M

10. Wanderlust (Universal) Week 2 [2,002 theaters] R
Friday $1.1M, Saturday $1.8M, Sunday $981K, Weekend $3.8M (-41%)
Cume $12.5M

SUNDAY AM, 2ND UPDATE: Obviously huge pent-up demand for a true children’s classic, an ‘A’ CinemaScore, plus an overheated box office converged for a monster hit. Universal’s The Lorax lunged to $70.7M for the highest non-sequel animated/family film opening. ($5.4M from IMAX, or 8% of the gross which is on the high side for a family film.) It’s the biggest grossing film ever from a Dr Seuss book, as well as the biggest opener of 2012, the 4th biggest March opener, the 8th biggest animated PG film, … Read More »

Comments 76

Hot Trailer: Teen Party Flick ‘Project X’

By | Friday January 20, 2012 @ 7:22pm PST

Warner Bros put up a new trailer for the R-Rated teen party movie Project X, produced by the director of Road Trip, Old School, Due Date and The Hangover movies. Directed by feature first-timer Nima Nourizadeh from a script by Matt Drake and Michael Bacall, it’s scheduled to open March 2nd.

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Comments 27

Hot Trailer: ‘Project X’

By | Wednesday November 2, 2011 @ 12:06pm PDT
Mike Fleming

Here’s a first look at Project X, the $12 million budget, hard R-rated comedy from Warner Bros that marks the directing debut of British video/commercials director Nima Nourizadeh. The project was deliberately crafted to be populated with a cast of complete newcomers, and it was creatively godfathered by Todd Phillips and Silver Pictures. It opens March 2. Seems to be high on the debauchery scale and it will be intriguing to see Warner Bros work it, since the budget is probably the catering budget on most Warner Bros films.

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Comments 55

Warner Bros ‘Project X’ To Open March; Stallone’s ‘Bullet To The Head’ In April

Mike Fleming

What to do with Project X, the $12 million raunchy R-rated Warner Bros comedy that was constructed secretly and produced by Todd Phillips and executive produced by Joel Silver, and populated with a cast that was chosen on the basis of never having done anything recognizable? Warner Bros, which probably hasn’t had a film with this low a budget since the Depression, has moved the film out of its Nov. 23 date. It will now open March 2, 2012. The studio has also given the Walter Hill-directed Sylvester Stallone-starrer Bullet to the Head an April 13, 2012 release date, getting the film out before the summer onslaught.

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