Animal Planet Details First Dive Into Scripted Programming With ‘Moby Dick’ From Whale’s Point Of View

By | Thursday April 3, 2014 @ 6:43am PDT

animal-planet-logoAnimal Planet is plunging into scripted territory with a retelling of the story that inspired the novel Moby Dick, in Revenge Of The Whale (working title). Starring Martin Sheen, this two-hour film tells a dramatic story of a time when whales were hunted for their oil. The BBC co-production re-imagines what happened when the magnificent sea creature finally turned on its killers. Here’s a complete look at Animal Planet’s new slate: Read More »

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Super Bowl Blowout Sends 13.5 Million In Search Of ‘Puppy Bowl X’ Cute – A Franchise Best In Show

By | Tuesday February 4, 2014 @ 11:05am PST

Broncos may have been a bust on Super Bowl Sunday, but puppies performed brilliantly. In addition to the runaway success of Budweiser’s Animal Planet“Puppy Love” commercial in terms of audience response, Animal Planet reports record ratings for its 10th annual Puppy Bowl. A new high of 13.5 million unique viewers checked out the canine competition across its 12-hour marathon run. The premiere telecast, from 3-5 PM ET/PT, averaged 3.3 million viewers – up 24% compared to last year.  It was the No. 1 telecast in all of cable Sunday in overall audience — as well as with women in the demo, naturally. The pooch parade put Animal Planet in second place behind only Super Bowl-hosting Fox across key demos, including 18-49, 25-54 and women 18-49.

Related: Super Bowl Scores With Record-Breaking 111.5 Million Viewers

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