Broncos may have been a bust on Super Bowl Sunday, but puppies performed brilliantly. In addition to the runaway success of Budweiser’s “Puppy Love” commercial in terms of audience response, Animal Planet reports record ratings for its 10th annual Puppy Bowl. A new high of 13.5 million unique viewers checked out the canine competition across its 12-hour marathon run. The premiere telecast, from 3-5 PM ET/PT, averaged 3.3 million viewers – up 24% compared to last year. It was the No. 1 telecast in all of cable Sunday in overall audience — as well as with women in the demo, naturally. The pooch parade put Animal Planet in second place behind only Super Bowl-hosting Fox across key demos, including 18-49, 25-54 and women 18-49.