UPDATED Wednesday, 10:09 PM: After “a reconsideration” of its earlier hard stance against the Key Art for the documentary Fed Up citing ‘offensive language’, the MPAA’s advertising administration reversed its decision late Wednesday night and will now allow the art for the Radius-TWC docu without any alterations, a source close to the situation told Deadline.
So, TWC’s F U is OK. TY MPAA.
PREVIOUSLY, Wednesday, 5:07 P.M.: The MPAA has rejected the key art for Fed Up, a documentary film about the fast food and junk food industries which reveals how children and parents are being fed a bill of goods by food manufacturers. Distributor Radius-TWC has vowed to fight the decision on appeal. The poster featured here shows two M&M’s with the letters F and U next to each other. One wonders if they purposely pushed the envelope knowing that the poster might not pass muster with the MPAA, which cited the key art’s “offensive language.” Nothing like a good controversy to help marketing. Yeah, well, who cares, when the topic is about children’s health in this nation. ”If only Congress and the FDA cared as much about protecting Americans’ lives as the MPAA cares about suppressing our poster, we wouldn’t be facing the greatest health epidemic of our time,” said Radius-TWC co-presidents Tom Quinn and Jason Janego in a statement. The MPAA could not be reached for comment.
The film, which is executive produced by Katie Couric, who also narrates the film, is a Radius/TWC presentation after The Weinstein Company label acquired it this year at Sundance. It features several noteworthy people talking about sugar’s impact on the health of children. Included are former President Bill Clinton, Harvard Medical School associate professor in pediatrics Dr. David Ludwig, former FDA commissioner David Kessler, Sen. Tom Harkin, former U.S. Surgeon General Richard Carmona, and food author Michael Pollan (The Omnivore’s Dilemma). One of the producers of Fed Up is Laurie David, who also produced the 2006 Academy Award-winning documentary film An Inconvenient Truth.
Related: Hot Trailer: Food Docu ‘Fed Up’
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Once an addendum to the overlapping music event, the SXSW Film Festival solidified itself in the top tier of U.S. film events in the mid-2000s after specialty distributors made it an annual mainstay. And they have been coming back.
SXSW’s not-so-secret trump card may be its overlapping music and tech-centric Interactive events. The throngs of people who attend all three big events certainly exacerbate the annual challenge of finding hotel rooms, making flight reservations and even getting a place to eat in downtown Austin, but the energy of thousands who come to the city has not only been a boon to the festival’s bottom line (it is a for-profit enterprise), but it has developed a creative dynamic that is rarely matched. And clearly so-called Indiewood and beyond have embraced the festival.
“(SXSW) almost always has the most recent innovation and all of a sudden, in the post-Twitter blow up, there were huge groups of people who had never been there going to these three siblings, Music, Film and Interactive,” said Tom Quinn, co-president of new Weinstein Company label Radius. “On any given night it’s hard to tell what is the lifeblood, but from a distributor POV it’s fascinating to see.” Quinn first attended SXSW eight years ago as an exec at Magnolia Pictures, picking up sci-fi feature Monsters at the festival in 2010, one of a number of watershed moments that has kept the event on the map.
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Weinstein Co Names New Shingle Radius, Acquires Sundance Comedy ‘Bachelorette’
This is the second deal for Tom Quinn and Jason Janego’s Radius after they acquired the Sundance comedy Bachelorette. Here they will release the remake of Pusher, the 1996 debut film by Drive helmer Nicolas Winding Refn. The film’s about a London drug pusher grows increasingly desperate over the course of a week after a botched deal leaves him with a large debt to a ruthless drug lord.
New York, NY, February 9, 2012 – The Weinstein Company (TWC) announced today that its new label, Radius-TWC, has acquired from Gaumont the U.S. and Caribbean basin distribution rights to PUSHER, an English-language remake of the 1996 cult hit directed by Nicolas Winding Refn (DRIVE) and written by Refn and Jens Dahl. Refn was closely involved in the production of the remake, which is directed by award-winning young filmmaker Luis Prieto (BAMBOLEHO) and written by Matthew Read. PUSHER is produced by Rupert Preston for Vertigo Films, and by Christopher Simon and Felix Vossen for Embargo Films. Nicolas Winding Refn is the executive producer. The announcement was made by Radius-TWC Co-Presidents Tom Quinn and Jason Janego.
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UPDATE: Well that was fast. I’ve confirmed the Bachelorette deal and the fact Tom Quinn and Jason Janego’s company will be called Radius. Release is below the original scoop.
EXCLUSIVE: The Sundance distribution deals continue to flow. The Weinstein … Read More »