MTV Boasts Big EMA Ratings Boost But Forgets To Say Why

By | Tuesday November 12, 2013 @ 12:26pm PST

Word that Miley Cyrus lit a joint during her acceptance speech appears to have ignited U.S. viewer interest in the MTV European Music Awards, which clocked its biggest audience ever in this country. That said, its most-watched audience is about 1.2 million viewers.

MTV forecast that, based on early data, the 2013 EMAs is on course to achieve an even higher consolidated worldwide audience than last year, when an estimated 39.4 million viewers tuned in and produced a record global audience for the awards show.

MTV did not forecast how many of those viewers were utterly disappointed in Sunday’s broadcast. As it had done with the U.S. telecast, MTV wiped Miley from its announcement about the trophy show’s “record-breaking response on MTV’s digital and social platforms, marking this year’s show as the best ever in network history for votes, visitors, video views and social media activity.” In the U.S., nearly 2 million page views were registered the day of show, MTV said, without a hint of what might have caused that. MTV did, however, note it’s a year-over-year uptick of more than 1,000%, while day-after page views hit 1.3 million, up 180% year-over-year. (Watch the edited clip of Miley’s acceptance speech after the jump.)

Related: PTC Praises MTV For Censoring Miley Cyrus’ Smoking At EMAs: Video
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FNC’s New Primetime Snags Year’s Best Stats, Third Consecutive Week At No. 2 Among All Cable Nets

By | Tuesday November 12, 2013 @ 11:08am PST

Fox News Channel‘s revamped primetime, unveiled on October 7, clicked last week, scoring its highest ratings of 2013 in both total viewers and the news demo, excluding the week of the Boston Marathon bombing back in April. FNC’s primetime logged 2.1 million in total viewers, which put it behind only ESPN among cable networks. In the news demo, FNC logged 376,000 primetime viewers, according to Nielsen. The week was FNC’s third consecutive ranking No. 2 in prime among all cable networks. In total day, FNC ranked No. 4 last week — trailing Nick, ESPN and Adult Swim.

Related: Megyn Kelly Tops Cable News On Election Night

Meanwhile, MSNBC averaged 716,000 primetime viewers and CNN averaged 433,000, which put them at No. 27 and No. 38 in the cable network rankings for the week, respectively. Among 25- to 54-year-olds, MSNC snagged 202,000 (No. 26) and CNN averaged 146,000 (No. 37).

Related: MSNBC’s ‘Alec Baldwin’ Hits New Low, CNN’s ‘Unguarded’ Down
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Will Nielsen’s New Mobile TV Viewing Ratings Plan Satisfy Skeptics?

By | Thursday September 19, 2013 @ 6:32pm PDT

Advertising and network execs say that they’ve already waited too long for the ratings colossus to figure out how to measure the growing number of people who watch TV shows on smartphones and tablets. No surprise, then, that many clients — and investors — are eager to hear the details next week when, according to the Wall Street Journal and Variety, Nielsen will disclose plans to start measuring mobile viewing in fall 2014. Some answers may depend on Nielsen’s negotiations with the Federal Trade Commission to win its approval for the company’s $1.26B deal to buy Arbitron. Nielsen said that Arbitron has assets that could help with out-of-home measurements, including the Portable People Meter that enables networks led by ESPN to account for viewers who aren’t planted in front of the living room TV. Read More »

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Ratings Rat Race: Royal Baby Doesn’t Boost Cable News Numbers Much

By | Tuesday July 23, 2013 @ 3:06pm PDT

Coming off the George Zimmerman trial, the Asiana plane crash, and the birth of Kanye West’s North heir, exhausted cable news viewers roused themselves only slightly yesterday to learn about the Royal Baby arrival. CNN gained the most at 3 PM ET when news of the birth erupted, handily winning the hour among 25-54 year olds (304,000 to FNC’s 225,000), though its 875,000 total viewers still left it significantly behind FNC’s 1.643 million. MSNBC brought up the rear with 109,000 in the demo and 426,000 overall.

At 4 PM, when the royal family formally made the announcement on its Palace Placard, FNC had the edge over CNN in the demo, with 326,000 viewers and 316,000, respectively.
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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Revenge’ & ‘The Amazing Race’ Hit Lows

By | Monday November 12, 2012 @ 10:01am PST
Nellie Andreeva

Once Upon A Time‘s impressive three-week streak of ratings increases came to a screeching halt last night as the ABC fairytale drama (2.7/7) dropped 23% from last Sunday to a series low. Football had a bigger effect on broadcast networks’ lineups last night as a Fox overrun bled deeper into primetime than usual, pushing the start of the net’s regular programming to 8:20 PM and providing an atypical competition for the others. Still, Once Upon A Time was steady from its first half-hour (2.7 in 18-49), which faced the football overrun, to the second (2.8), which didn’t, meaning that whatever regular viewers the series lost to football did not come back when the game was over. ABC’s America’s Funniest Home Videos (1.4/4), which took on the brunt of the football overrun from 7-8 PM, was down 18%.

ABC’s Revenge had already been on a ratings downswing even when its lead-in Once Upon A Time was climbing in the ratings over the past three weeks. Now with Once down, Revenge (2.4/5) dropped 11% to a season low. This is not good news for the sophomore soap, which has been a soft performer in its new high-profile Sunday 9 PM slot this fall. A little better news for newcomer 666 Park Ave (1.3/3), which may have finally found the bottom, even with last Sunday’s series low. As ABC is nearing back order decision on its freshman series, the question is whether a 1.3 demo rating would be enough to warrant an order for the supernatural drama, whose chances of continuing had diminished over the last few weeks. Read More »

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Les Moonves Urges Industry Watchers To “Stop Looking At Overnight Ratings”

By | Wednesday November 7, 2012 @ 3:23pm PST

Add the CBS chief to the gaggle of broadcast network execs who say that their soft early-season ratings mostly reflect changes in viewing habits — not dissatisfaction with their shows. “DVR usage has been growing, and streaming is pretty new, as is VOD,” Les Moonves told analysts in a call to discuss CBS Corp’s Q3 earnings. CBS shares are down about 10% since the fall season began, in part because investors are concerned about the ratings. (CBS is -17.6% in primetime among 18- to 49-year-olds for the first six weeks.) Things should improve, Moonves says, as Nielsen begins to count the growing number of viewers who watch shows on digital gadgets including smartphones and tablets. And he hopes to fold in many DVR users who record shows and watch them several days later. While the current system counts people who watch ads up to three days after a program airs, “we’re pushing to get it seven days, and we think it will happen in a short time.” Read More »

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Chase Carey: Fall TV Ratings Are “Below Our Expectations”

By | Tuesday November 6, 2012 @ 3:07pm PST

The News Corp COO not surprisingly says that changing viewership patterns — not mediocre shows — are primarily responsible for broadcasters’ startlingly weak primetime ratings this fall. “We recognize we’re below our expectations …we’re realistic about … Read More »

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RATINGS RAT RACE: ‘Partners’ Steady As Other CBS Series Drop, ‘Mob Doctor’ Back

By | Tuesday November 6, 2012 @ 9:53am PST
Nellie Andreeva

There was encouraging news last night for modestly rated freshman CBS comedy Partners. As the CBS Monday lineup returned from a three-week break, Partners (2.1/5) was even with its most recent airing while all other CBS series were down. The hold may be enough to clinch the series a back episodic order. Partners is the only new fall series that launched early in the season not to get a script or episodic pickup. Of the other CBS shows last night, How I Met Your Mother (2.8/7) was down 13% from three weeks ago to a season low, 2 Broke Girls (3.3/8) was down a tenth to tie its series low, Mike & Molly (2.8/7) was down 7% and Hawaii Five-0 (2.0/5) was down 5%.

NBC once again topped the night in adults 18-49, though its fast nationals may be inflated because of an NFL pre-emption in New Orleans. The Voice (4.5/11) was down 6% from last week, while Revolution (2.9/8) was down a tenth to a series low. Read More »

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Ratings Rat Race: Fox Comedy Block Down In Return, ’666′ & ‘Wife’ Hit Lows, ‘Once’ Up

By | Monday November 5, 2012 @ 10:18am PST
Nellie Andreeva

This is what a long hiatus could do to a network’s lineup. Fox’s Sunday comedy block posted across-the-board double-digit ratings declines last night in its return from a month-long break for baseball coverage. The comedies dropped despite following an NFL overrun last night vs. a Simpsons rerun in their last outing four weeks ago. For The Cleveland Show (1.9/5 in adults 18-49), the hiatus came right after its Oct. 7 season premiere. In its second airing for the season, the animated comedy last night was down 14% from its opener. The Simpsons (2.6/6) was down 16% from four weeks ago, Bob’s Burgers (1.8/4) down 22%, Family Guy (2.5/6) down 26% and American Dad (1.9/4) down 27%.

ABC’s Once Upon A Time (3.5/8) climbed another tenth in 18-49 from last Sunday to post its third straight week of ratings gains and finish again as the highest-rated drama of the week in Live+Same Day. ABC also got good news at 7 PM where veteran America’s Funniest Home Videos (1.7/4) was solid, up a tenth (31%) for a second consecutive week-to-week ratings increase and a season high. But Revenge (2.6/6) shed another tenth as it continued its slide. And freshman 666 Park Avenue (1.4/4), whose fate is about to be decided shortly as it doesn’t have a back episodic order, didn’t help its cause, down 13% from last week to a series low. With one exception, the spooky drama has declined every week since its debut to tie 23-year-old AFHV that airs in the low-rent 7 PM hour last night. Read More »

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RATINGS RAT RACE: CMAs, ‘X Factor’ Hit Lows; ‘Elementary’, ‘Vampire Diaries’ Up

By | Friday November 2, 2012 @ 9:43am PDT
Nellie Andreeva

Uh-oh. In a heated bidding war last year, ABC ponied up big to keep the Country Music Association Awards with a new 10-year deal. In the first year of that deal, the 46th Annual CMA Awards last night drew a 3.8/10 in adults 18-49 and 13.6 million viewers, down 21% and 17%, respectively, from last year to mark the awards show’s lowest-rated telecast ever in both 18-49 and total viewers. The CMAs still logged a nightly victory for ABC in both categories.

Like last year, the CMAs faced Fox’s The X Factor (they clashed on Wednesday, CMAs long-time night, last fall). Both were shadows of their 2011 selves when the CMAs drew a 4.8 demo rating and X Factor posted a 3.7. Last night, X Factor managed a 2.3/6, even with last week’s re-cut Tuesday special that spilled out of the network’s primetime. But it was a series low for a regularly scheduled episode of the singing competition as the transition to live shows and the introduction of hosts Khloe Kardashian and Mario Lopez have failed to provide a boost. Read More »

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Ratings Rat Race: First ‘X Factor’ Live Show Soft As Most Series Suffer Halloween Drops

By | Thursday November 1, 2012 @ 10:10am PDT
Nellie Andreeva

Between trick-or-treating for parents and partying for singles, adult 18-49 usage was down 7% from 8-11 PM last night vs. last Wednesday. Most series posted week-to-week declines, many of them of the double-digit variety.

The X Factor had its first live show, introducing hosts Mario Lopez and Khloe Kardashian, whose bra-less appearance proved “very distracting” even for Simon Cowell. X Factor (2.6/8 in the fast nationals, 2.7 in the finals) was down 23% from the show’s last Wednesday episode. Vs. its first live show last fall, X Factor was down 40%. Some of the decline can be explained with the fact that X Factor was originally not scheduled to air Wednesday. The live show was added Monday, and not all programming guides/DVRs picked up the change. Fox still won the night in 18-49.

NBC’s 30 Rock (1.2/4 in 18-49, 3.6 million viewers) aired an original last night with even shorter notice than The X Factor — NBC only made the move Tuesday afternoon as part of a string Hurricane Sandy-related scheduling changes. The departing comedy held OK — flat with its last two airings in its regular Thursday 8 PM slot (30 Rock also tied last week’s episode of Animal Practice, which it replaced last night) and posting a season high in total viewers. Guys With Kids (1.4/4) also was flat with last week. Law & Order: SVU (1.7/5) was down 11% from last week’s 300th episode. Freshman Chicago Fire (1.5/4) was down 17% to a series low and last-place finish at 10 PM. (On the bright side, it was the only 10 PM show not to drop from the first to second half hour). Both Guys With Kids and Chicago Fire have orders for five extra scripts while NBC is mulling their future. Read More »

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Ratings Rat Race: NBC Tops Tuesday

Nellie Andreeva

With pre-emptions for coverage of the Sandy storm aftermath and continuing widespread power outages, fast national ratings for last night are only approximate. NBC posted a clear-cut victory in adults 18-49, winning every hour of primetime with The Voice (4.6/12, up 7% from last week) and an NBC News storm special (2.9/8).

Alarming news for ABC, none of whose shows cracked the 2 demo rating in the fast national. The news was worst for the fledgling 9-10 PM comedy block, whose members Happy Endings (1.4/4) and Don’t Trust The B—- (1.2/3) both tumbled, down 22% and 29% from their openers last week. Dancing With The Stars results (1.9/5) was down 5%, and a news special (1.3/3) closed out the night. ABC sure hopes for an upward adjustment, though no adjustment can erase the big drop-off for the comedies. Read More »

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Showtime’s ‘Homeland’ Hits New Series High

By | Tuesday October 30, 2012 @ 12:46pm PDT
Nellie Andreeva

Airing against the final game of the World Series and Sunday Night Football, Episode 5 of Showtime‘s Homeland drew 2.07 million viewers at 10 PM, up 19% from last week and the psychological thriller’s largest audience ever. Its … Read More »

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RATINGS RAT RACE: Fast Nationals Delayed

By | Tuesday October 30, 2012 @ 8:28am PDT
Nellie Andreeva

With the East Coast ravaged by Hurricane Sandy, Nielsen just put up a note that ratings for last night are delayed until around 1 PM ET due to impact from the storm. Only NBC and ABC aired their lineups in originals last night, with CBS and the CW switching … Read More »

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RATINGS RAT RACE: ‘Sunday Night Football’ Tops World Series, ‘Once’ Gains

By | Monday October 29, 2012 @ 9:47am PDT
Nellie Andreeva

Fox did not catch a break with the World series this year. First, none of the big TV audience draws, The Yankees or the Red Sox, made it to the final, sending ratings down double-digits for the opening games. Then the Giants swept the series in four games. The NLCS championship series at least went to seven games, but Fox could’ve used three more nights of World Series ratings instead of reruns in a fall season it’s been struggling, down double-digits from last year. To make things worse, the deciding Game 4 went against football on NBC, which won the face-off. In the time-adjusted metered market households, Sunday Night Football drew a 11.4 rating/17 share vs. 10.6/16 for the World Series. The Broncos-Saints SNF game was virtually even with last week’s 11.7 rating against Game 6 of the NLCS series. Fox still won the night in 18-49 with help from an NFL overrun. Read More »

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Michelle Obama Gives ‘Kimmel’ Best Thursday Since 2007

By | Friday October 26, 2012 @ 10:08am PDT

Michelle Obama Jimmy Kimmel LiveThe First Lady’s debut appearance on Jimmy Kimmel Live last night delivered the late-night show’s biggest Thursday audience since May 3, 2007. According to fast nationals, Michelle Obama’s visit pulled in … Read More »

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Ratings Rat Race: ‘Scandal’ Inches Up, ‘Last Resort’ Drops, ‘POI’ Tops ‘Grey’s Anatomy’

By | Friday October 26, 2012 @ 9:31am PDT
Nellie Andreeva

Scandal Ratings ABCABC’s lineup last night featured two series anxiously awaiting word on a back order: dramas Last Resort and Scandal. One of them got good news. Scandal (2.0/5 in adults 18-49), which had been all but assured a back-nine order, sealed the deal with a ratings uptick of 5% from last week. (It was up across all key demographics, including 18-34, where it spiked 15%). And Scandal did it with its lead-in, Grey’s Anatomy (2.9/8), down 15% from last week to a season low. Airing against Game 2 of the World Series, ABC’s male-skewing Last Resort (1.3/4) tumbled 24% from last week to a series low despite ABC putting extra promotional muscle behind the episode. Baseball was a mitigating factor, and Last Resort is a major DVR gainer but the Live+Same Day delivery was nevertheless disappointing.

CBS’ male-skewing The Big Bang Theory and Person Of Interest did not get dinged by baseball. Big Bang (4.8/14) was up a tenth from its fast national last Thursday, even with the final, to again lead the night. Person Of Interest (3.0/8) was up 7% to match its season high and top Grey’s for the first time this season. The hammock show between the two, veteran Two And A Half Men (3.7/11), slipped 7% from last week’s highly rated Miley Cyrus episode but was still 6% above the episode from two weeks ago, indicating some of the Cyrus ratings gains have stuck. At 10 PM, Elementary (2.2/6) shed another tenth for a new low but still topped the 10 PM hour. Read More »

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RATINGS RAT RACE: ‘Chicago Fire’ Rises, ‘Nashville’ Flat, World Series’ Game 1 Down

By | Thursday October 25, 2012 @ 9:53am PDT
Nellie Andreeva

There was encouraging news for freshman dramas Chicago Fire (1.8/5 in adults 18-49, up 20% from last week) and Nashville (2.0/6, flat) last night after those alarming 21% and 29% second-week drops last Wednesday. Both shows are still a ways off from challenging 12-year-old CSI (2.4/6 in 18-49, up 4%) for the top spot in the 10 PM hour. But finding the bottom or, in the case of Chicago Fire, bouncing back in Week 3 is a good sign, especially against the World Series. Chicago Fire was helped by its lead-in, the 300th episode of Law & Order: SVU (1.8/5), which was up 13% from last week.

Fox is expected to win Wednesday with Game 1 of the World Series. Time zone-adjusted ratings won’t be available until later today, but in the fast nationals the game between the Giants and the Tigers (3.2/9 in 18-49) is down 18% from last year’s opening game and is expected to stay in negative territory. Last fall’s Game 1 of the World Series also was down year-to-year, by 11% in 18-49, as neither series has featured a big audience draw like the Yankees or Red Sox. Read More »

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Obama Gives ‘Tonight Show’ Best Wednesday Since Leno’s Return

By | Thursday October 25, 2012 @ 8:40am PDT

Obama Jay Leno Tonight ShowPresident Obama’s visit to The Tonight Show last night gave the show its best Wednesday ratings in more than two and a half years … Read More »

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