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World Cup Games Dominate Twitter TV Ratings Too; ‘Pretty Little Liars’ Atop Series Side Again

By | Tuesday June 24, 2014 @ 8:18am PDT

World Cup Games Dominate Twitter TV Ratings Too; ‘Pretty Little Liars’ Atop Series Side AgainABC Family‘s summertime guilty pleasure Pretty Little Liars once again topped Nielsen’s Twitter TV ratings for series and specials for the week, while on the sports side, it was all World Cup all the time, and by a wide margin, led by the first two games of the U.S. team in first-round play. The Nielsen Twitter TV ratings attempt to measure the total unduplicated audience of people who saw tweets about a given show during its first broadcast and for the three hours before and after that broadcast. Nielsen breaks its ratings into two weekly top 10s (they’ll be releasing dailies this week on the World Cup numbers as interest intensifies heading into the final first-round games), one for sporting events and the other for series and specials.

Twitter TV Sports 20140623On the sports side, with the NHL and NBA finals finished, Major League Baseball barely a third of the way into its long season and no other distractions on the global sports calendar, the rankings were all World Cup games, led by massive social-media audiences for broadcasts of the U.S. team against Ghana (a win) and highly ranked Portugal (a dramatic draw when Portugal scored in the game’s last minute). The matchup between host country Brazil and Mexico, with its massive U.S. fan base, was third. … Read More »

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‘Pretty Little Liars” Draws Pretty Little Million Tweets In Nielsen Ratings

By | Tuesday June 17, 2014 @ 3:01pm PDT
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Twitter TV Ratings

ABC Family's 'Pretty Little Liars' dominated Nielsen's weekly most-tweeted list, topping even HBO's Game Of Thrones. Of course, that's if you don't count the NBA Finals, the Stanley Cup Finals and the World Cup. Deadline's David Bloom and Dominic Patten discuss.

Pretty Little Tweeters 06-17-14Pretty Little Liars easily won the week in Nielsen’s Twitter TV ratings for series and specials, attracting more than 1 million pretty little tweets about the show during its June 10 broadcast and for the three hours before and after that first airing. For a scripted show on basic cable, that’s pretty darned impressive, fueled by the social-media savvy young audience the show courts. On the sports side, final games for the NBA and NHL and opening games of soccer’s World Cup completely filled that Top 10. That said, the crowns claimed by the ABC Family show and the NBA come with an asterisk this week because of data-collection problems Nielsen had in determining how many people were actually reached by all those tweets. The Twitter TV ratings are designed to capture the total audience size, so the asterisk is a big one in this particular toting of tweeting. Pretty Little Liars did, however, turn out the tweople, ending up 44 percent ahead of No. 2, the reality show Love & Hip Hop: Atlanta, and far outstripping Top 10 perennial and this week’s No. 3 Game of Thrones. Even on its season finale with yet another shocker ending, GoT trailed the Little Tweeters roughly 4 to 1. Otherwise, it looks like summer has fully arrived on the social-media side of TV watching, given the modest numbers other shows, most of them regulars on the weekly lists, have been able to attract.

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Spelling Bee Buzzes To Top Of Week’s Twitter TV Ratings

By | Monday June 2, 2014 @ 7:37pm PDT

The Scripps National Spelling Bee spelled a win for ESPN in the weekly Twitter TV ratings from Nielsen for series and specials, with posts about the contest reaching more than 4.2 million unique audience members, tops in the Series & Specials category. HBO’s powerhouse Game Of Thronesa weekly contender for the Top 10, grabbed second with another shocker ending that set Twitter digits a-tapping, while reality competitions dominated most of the rest of the list, beginning with two episodes of The Bacheloretteat Nos. 3 and 7. WWE wrestled its way back into the bottom of the top with a pay-per-view event at No. 9 and its usual Monday Night Raw show on USA grabbing the tenth spot.
Twitter TV Ratings S&S Chart 20140602
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Twitter TV Ratings: NBA Scores With Lottery, Playoffs

By | Tuesday May 27, 2014 @ 12:22pm PDT
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NBA Wins Big In Twitter TV ratings

Deadline's David Bloom explains to Dominic Patten how Nielsen is reaching into Twitter and social media to track what people are watching on TV.

The NBA and ESPN scored on both ends of the court in last week’s Twitter TV ratings from Nielsen, with the league’s show built around the draw for its annual draft lottery atop one Top 10 and a playoff showdown between the  Miami Heat and Indiana Pacers leading the other. Nielsen launched the Twitter TV ratings this year to track the size of the audience on Twitter seeing posts about a given show during and for the three-hour period before and after its initial airing. Nielsen tracks the tweets about each show and counts how many unduplicated followers of all those accounts were reached by the posts.
Twitter TV Ratings S&S Chart 201405027 05-27-14, 11.45.19 AM
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NFL Draft Tackles Week’s Twitter TV Ratings

By | Monday May 12, 2014 @ 7:01pm PDT

Two days of the NFL Draft, fueled by lingering suspense over who would draft a controversial former Heisman Trophy winner and the league’s first openly gay recruit, proved more than enough to dominate the week’s Twitter TV audiences, according to Nielsen.
Twitter TV ratings table 05-12-14
Twitter TV ratings measure the size of the online audience seeing tweets about specific shows during and for the three hours before and after the show. The top 10s for the week normally are split into one for sporting events, mostly dominated in recent weeks by the NBA playoffs, and one for everything else, usually topped by The Voice and other music reality competitions, Game of Thrones and WWE pro wrestling.
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Donald Sterling Firestorm Drives Clippers Playoff Game To Top Of Twitter TV Ratings

By | Monday April 28, 2014 @ 4:56pm PDT

Clippers jerseys inside outSunday night’s NBA playoff game involving the team owned by Donald Sterling, at the center of a just-erupted and massive racism controversy, generated by far the week’s biggest Twitter audience of any TV programming, according to Nielsen. The Los Angeles Clippers’ lopsided loss to the Golden State Warriors generated a Twitter audience of nearly 8.1 million people, who saw 590,000 tweets about the game during and the three hours before and after it. That was easily the week’s biggest TV-related audience on Twitter, 2 million more than any other show, and nearly 5 million more than any non-sports event. Controversy blew up Friday after TMZ published an audio recording reportedly of Sterling ranting on the phone to his girlfriend about her being seen in public with black people.

Related: Disney Nets & NBA Dominate Weekly Nielsen Social Ratings
TV Sports on Twitter chart week of 0421 20140428
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MTV Boasts Big EMA Ratings Boost But Forgets To Say Why

By | Tuesday November 12, 2013 @ 12:26pm PST

Word that Miley Cyrus lit a joint during her acceptance speech appears to have ignited U.S. viewer interest in the MTV European Music Awards, which clocked its biggest audience ever in this country. That said, its most-watched audience is about 1.2 million viewers.

MTV forecast that, based on early data, the 2013 EMAs is on course to achieve an even higher consolidated worldwide audience than last year, when an estimated 39.4 million viewers tuned in and produced a record global audience for the awards show.

MTV did not forecast how many of those viewers were utterly disappointed in Sunday’s broadcast. As it had done with the U.S. telecast, MTV wiped Miley from its announcement about the trophy show’s “record-breaking response on MTV’s digital and social platforms, marking this year’s show as the best ever in network history for votes, visitors, video views and social media activity.” In the U.S., nearly 2 million page views were registered the day of show, MTV said, without a hint of what might have caused that. MTV did, however, note it’s a year-over-year uptick of more than 1,000%, while day-after page views hit 1.3 million, up 180% year-over-year. (Watch the edited clip of Miley’s acceptance speech after the jump.)

Related: PTC Praises MTV For Censoring Miley Cyrus’ Smoking At EMAs: Video
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FNC’s New Primetime Snags Year’s Best Stats, Third Consecutive Week At No. 2 Among All Cable Nets

By | Tuesday November 12, 2013 @ 11:08am PST

Fox News Channel‘s revamped primetime, unveiled on October 7, clicked last week, scoring its highest ratings of 2013 in both total viewers and the news demo, excluding the week of the Boston Marathon bombing back in April. FNC’s primetime logged 2.1 million in total viewers, which put it behind only ESPN among cable networks. In the news demo, FNC logged 376,000 primetime viewers, according to Nielsen. The week was FNC’s third consecutive ranking No. 2 in prime among all cable networks. In total day, FNC ranked No. 4 last week — trailing Nick, ESPN and Adult Swim.

Related: Megyn Kelly Tops Cable News On Election Night

Meanwhile, MSNBC averaged 716,000 primetime viewers and CNN averaged 433,000, which put them at No. 27 and No. 38 in the cable network rankings for the week, respectively. Among 25- to 54-year-olds, MSNC snagged 202,000 (No. 26) and CNN averaged 146,000 (No. 37).

Related: MSNBC’s ‘Alec Baldwin’ Hits New Low, CNN’s ‘Unguarded’ Down
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Will Nielsen’s New Mobile TV Viewing Ratings Plan Satisfy Skeptics?

By | Thursday September 19, 2013 @ 6:32pm PDT

Advertising and network execs say that they’ve already waited too long for the ratings colossus to figure out how to measure the growing number of people who watch TV shows on smartphones and tablets. No surprise, then, that many clients — and investors — are eager to hear the details next week when, according to the Wall Street Journal and Variety, Nielsen will disclose plans to start measuring mobile viewing in fall 2014. Some answers may depend on Nielsen’s negotiations with the Federal Trade Commission to win its approval for the company’s $1.26B deal to buy Arbitron. Nielsen said that Arbitron has assets that could help with out-of-home measurements, including the Portable People Meter that enables networks led by ESPN to account for viewers who aren’t planted in front of the living room TV. Read More »

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Ratings Rat Race: Royal Baby Doesn’t Boost Cable News Numbers Much

By | Tuesday July 23, 2013 @ 3:06pm PDT

Coming off the George Zimmerman trial, the Asiana plane crash, and the birth of Kanye West’s North heir, exhausted cable news viewers roused themselves only slightly yesterday to learn about the Royal Baby arrival. CNN gained the most at 3 PM ET when news of the birth erupted, handily winning the hour among 25-54 year olds (304,000 to FNC’s 225,000), though its 875,000 total viewers still left it significantly behind FNC’s 1.643 million. MSNBC brought up the rear with 109,000 in the demo and 426,000 overall.

At 4 PM, when the royal family formally made the announcement on its Palace Placard, FNC had the edge over CNN in the demo, with 326,000 viewers and 316,000, respectively.
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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Revenge’ & ‘The Amazing Race’ Hit Lows

By | Monday November 12, 2012 @ 10:01am PST
Nellie Andreeva

Once Upon A Time‘s impressive three-week streak of ratings increases came to a screeching halt last night as the ABC fairytale drama (2.7/7) dropped 23% from last Sunday to a series low. Football had a bigger effect on broadcast networks’ lineups last night as a Fox overrun bled deeper into primetime than usual, pushing the start of the net’s regular programming to 8:20 PM and providing an atypical competition for the others. Still, Once Upon A Time was steady from its first half-hour (2.7 in 18-49), which faced the football overrun, to the second (2.8), which didn’t, meaning that whatever regular viewers the series lost to football did not come back when the game was over. ABC’s America’s Funniest Home Videos (1.4/4), which took on the brunt of the football overrun from 7-8 PM, was down 18%.

ABC’s Revenge had already been on a ratings downswing even when its lead-in Once Upon A Time was climbing in the ratings over the past three weeks. Now with Once down, Revenge (2.4/5) dropped 11% to a season low. This is not good news for the sophomore soap, which has been a soft performer in its new high-profile Sunday 9 PM slot this fall. A little better news for newcomer 666 Park Ave (1.3/3), which may have finally found the bottom, even with last Sunday’s series low. As ABC is nearing back order decision on its freshman series, the question is whether a 1.3 demo rating would be enough to warrant an order for the supernatural drama, whose chances of continuing had diminished over the last few weeks. Read More »

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Les Moonves Urges Industry Watchers To “Stop Looking At Overnight Ratings”

By | Wednesday November 7, 2012 @ 3:23pm PST

Add the CBS chief to the gaggle of broadcast network execs who say that their soft early-season ratings mostly reflect changes in viewing habits — not dissatisfaction with their shows. “DVR usage has been growing, and streaming is pretty new, as is VOD,” Les Moonves told analysts in a call to discuss CBS Corp’s Q3 earnings. CBS shares are down about 10% since the fall season began, in part because investors are concerned about the ratings. (CBS is -17.6% in primetime among 18- to 49-year-olds for the first six weeks.) Things should improve, Moonves says, as Nielsen begins to count the growing number of viewers who watch shows on digital gadgets including smartphones and tablets. And he hopes to fold in many DVR users who record shows and watch them several days later. While the current system counts people who watch ads up to three days after a program airs, “we’re pushing to get it seven days, and we think it will happen in a short time.” Read More »

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Chase Carey: Fall TV Ratings Are “Below Our Expectations”

By | Tuesday November 6, 2012 @ 3:07pm PST

The News Corp COO not surprisingly says that changing viewership patterns — not mediocre shows — are primarily responsible for broadcasters’ startlingly weak primetime ratings this fall. “We recognize we’re below our expectations …we’re realistic about that” he told analysts in a quarterly call to discuss earnings — which, once again, didn’t include CEO Rupert Murdoch. Along with the generally lousy ratings, Chase Carey noted that the San Francisco Giants’ four-game sweep of the Detroit Tigers in the World Series “was not what we had hoped for” in the best-of-7 contest. But Carey added that “there is no question that you are seeing an ongoing change in how people view this content.” As growing numbers of people watch programming from DVRs, mobile devices, and VOD, “we need to work with Nielsen and others to see how we measure that viewership.” He also would like to see the cable industry move more quickly on initiatives including dynamic ad insertion for VOD, and TV Everywhere. “We’re not where we should be” on that, he says. “We need to make sure we continue to grow the business model.” On the advertising front, Carey says that sales seem to be improving but the market has “limited visibility.”

Related: News Corp Tops Fiscal Q1 Earnings Forecasts But Revenues Miss

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RATINGS RAT RACE: ‘Partners’ Steady As Other CBS Series Drop, ‘Mob Doctor’ Back

By | Tuesday November 6, 2012 @ 9:53am PST
Nellie Andreeva

There was encouraging news last night for modestly rated freshman CBS comedy Partners. As the CBS Monday lineup returned from a three-week break, Partners (2.1/5) was even with its most recent airing while all other CBS series were down. The hold may be enough to clinch the series a back episodic order. Partners is the only new fall series that launched early in the season not to get a script or episodic pickup. Of the other CBS shows last night, How I Met Your Mother (2.8/7) was down 13% from three weeks ago to a season low, 2 Broke Girls (3.3/8) was down a tenth to tie its series low, Mike & Molly (2.8/7) was down 7% and Hawaii Five-0 (2.0/5) was down 5%.

NBC once again topped the night in adults 18-49, though its fast nationals may be inflated because of an NFL pre-emption in New Orleans. The Voice (4.5/11) was down 6% from last week, while Revolution (2.9/8) was down a tenth to a series low. Read More »

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Ratings Rat Race: Fox Comedy Block Down In Return, ’666′ & ‘Wife’ Hit Lows, ‘Once’ Up

By | Monday November 5, 2012 @ 10:18am PST
Nellie Andreeva

This is what a long hiatus could do to a network’s lineup. Fox’s Sunday comedy block posted across-the-board double-digit ratings declines last night in its return from a month-long break for baseball coverage. The comedies dropped despite following an NFL overrun last night vs. a Simpsons rerun in their last outing four weeks ago. For The Cleveland Show (1.9/5 in adults 18-49), the hiatus came right after its Oct. 7 season premiere. In its second airing for the season, the animated comedy last night was down 14% from its opener. The Simpsons (2.6/6) was down 16% from four weeks ago, Bob’s Burgers (1.8/4) down 22%, Family Guy (2.5/6) down 26% and American Dad (1.9/4) down 27%.

ABC’s Once Upon A Time (3.5/8) climbed another tenth in 18-49 from last Sunday to post its third straight week of ratings gains and finish again as the highest-rated drama of the week in Live+Same Day. ABC also got good news at 7 PM where veteran America’s Funniest Home Videos (1.7/4) was solid, up a tenth (31%) for a second consecutive week-to-week ratings increase and a season high. But Revenge (2.6/6) shed another tenth as it continued its slide. And freshman 666 Park Avenue (1.4/4), whose fate is about to be decided shortly as it doesn’t have a back episodic order, didn’t help its cause, down 13% from last week to a series low. With one exception, the spooky drama has declined every week since its debut to tie 23-year-old AFHV that airs in the low-rent 7 PM hour last night. Read More »

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RATINGS RAT RACE: CMAs, ‘X Factor’ Hit Lows; ‘Elementary’, ‘Vampire Diaries’ Up

By | Friday November 2, 2012 @ 9:43am PDT
Nellie Andreeva

Uh-oh. In a heated bidding war last year, ABC ponied up big to keep the Country Music Association Awards with a new 10-year deal. In the first year of that deal, the 46th Annual CMA Awards last night drew a 3.8/10 in adults 18-49 and 13.6 million viewers, down 21% and 17%, respectively, from last year to mark the awards show’s lowest-rated telecast ever in both 18-49 and total viewers. The CMAs still logged a nightly victory for ABC in both categories.

Like last year, the CMAs faced Fox’s The X Factor (they clashed on Wednesday, CMAs long-time night, last fall). Both were shadows of their 2011 selves when the CMAs drew a 4.8 demo rating and X Factor posted a 3.7. Last night, X Factor managed a 2.3/6, even with last week’s re-cut Tuesday special that spilled out of the network’s primetime. But it was a series low for a regularly scheduled episode of the singing competition as the transition to live shows and the introduction of hosts Khloe Kardashian and Mario Lopez have failed to provide a boost. Read More »

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Ratings Rat Race: First ‘X Factor’ Live Show Soft As Most Series Suffer Halloween Drops

By | Thursday November 1, 2012 @ 10:10am PDT
Nellie Andreeva

Between trick-or-treating for parents and partying for singles, adult 18-49 usage was down 7% from 8-11 PM last night vs. last Wednesday. Most series posted week-to-week declines, many of them of the double-digit variety.

The X Factor had its first live show, introducing hosts Mario Lopez and Khloe Kardashian, whose bra-less appearance proved “very distracting” even for Simon Cowell. X Factor (2.6/8 in the fast nationals, 2.7 in the finals) was down 23% from the show’s last Wednesday episode. Vs. its first live show last fall, X Factor was down 40%. Some of the decline can be explained with the fact that X Factor was originally not scheduled to air Wednesday. The live show was added Monday, and not all programming guides/DVRs picked up the change. Fox still won the night in 18-49.

NBC’s 30 Rock (1.2/4 in 18-49, 3.6 million viewers) aired an original last night with even shorter notice than The X Factor — NBC only made the move Tuesday afternoon as part of a string Hurricane Sandy-related scheduling changes. The departing comedy held OK — flat with its last two airings in its regular Thursday 8 PM slot (30 Rock also tied last week’s episode of Animal Practice, which it replaced last night) and posting a season high in total viewers. Guys With Kids (1.4/4) also was flat with last week. Law & Order: SVU (1.7/5) was down 11% from last week’s 300th episode. Freshman Chicago Fire (1.5/4) was down 17% to a series low and last-place finish at 10 PM. (On the bright side, it was the only 10 PM show not to drop from the first to second half hour). Both Guys With Kids and Chicago Fire have orders for five extra scripts while NBC is mulling their future. Read More »

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Ratings Rat Race: NBC Tops Tuesday

Nellie Andreeva

With pre-emptions for coverage of the Sandy storm aftermath and continuing widespread power outages, fast national ratings for last night are only approximate. NBC posted a clear-cut victory in adults 18-49, winning every hour of primetime with The Voice (4.6/12, up 7% from last week) and an NBC News storm special (2.9/8).

Alarming news for ABC, none of whose shows cracked the 2 demo rating in the fast national. The news was worst for the fledgling 9-10 PM comedy block, whose members Happy Endings (1.4/4) and Don’t Trust The B—- (1.2/3) both tumbled, down 22% and 29% from their openers last week. Dancing With The Stars results (1.9/5) was down 5%, and a news special (1.3/3) closed out the night. ABC sure hopes for an upward adjustment, though no adjustment can erase the big drop-off for the comedies. Read More »

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Showtime’s ‘Homeland’ Hits New Series High

By | Tuesday October 30, 2012 @ 12:46pm PDT
Nellie Andreeva

Airing against the final game of the World Series and Sunday Night Football, Episode 5 of Showtime‘s Homeland drew 2.07 million viewers at 10 PM, up 19% from last week and the psychological thriller’s largest audience ever. Its lead-in, veteran Dexter (2.28 million), delivered its most-watched episode since the September Season 7 premiere as Showtime marked the first time ever that two of its series garnered more than 2 million viewers each in one night.

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