Despite NBC‘s decision last week to pull low-rated new show Ready For Love from the schedule, the dating reality series will continue to run as scheduled, just not on the broadcast network. Instead of pushing the unaired episodes to summer, NBC is putting them on NBC.com, VOD, Electronic Sell-Through (iTunes, Amazon, Vudu, etc.) and Hulu. In all, three episodes of the serialized/competition show aired on NBC for the past three Tuesdays. Starting next Tuesday, April 30, a new episode will be made available until the finale on June 4. Keeping a weekly release is unusual for streaming of TV series, which is normally done through so-called binge viewing. But while that is reserved mostly for scripted series, Ready For Love‘s airing pattern will adhere to the one viewers are accustomed to for unscripted series.
NBC just made several scheduling changes, with low-rated Smash moving to Saturdays, and Go On getting a tryout on Thursday following the last episodes of the The Office. There is still some good news for loyal Smash fans — NBC is committed to airing all 17 episodes of the series’ second (and certain to be final) season. New reality series Ready For Love is getting a major upgrade. The two-hour show was originally slated to premiere on March 31 and air from 8-10 PM on Sundays, leading into The Apprentice. The dating series executive produced by Eva Longoria, which NBC brass have very high hopes for, is now getting the plum Tuesday 9-11 berth behind The Voice as of April 9. It will take over NBC’s Tuesday comedy block of Go On and The New Normal and drama Smash, which will all still get two airings on Tuesday with The Voice as 8 PM anchor. With Ready For Love relocating, NBC will air reruns of the Monday and Tuesday episodes of The Voice on Sunday, followed by Celebrity Apprentice, which will expand to two hours beginning April 14. We started the season with a three-way comedy face-off in the Tuesday 9 PM hour as Fox, ABC and NBC all scheduled single-camera half-hours in the slot. As of next month, only Fox will air comedies in the hour. Starting next week, Fox also is scaling back its comedy presence on the night from two to one hour (9-10 PM) but I hear the network brass remains committed to keeping comedies on Tuesday next season. Here are all the NBC changes:
READY FOR LOVE
- Will now air Tuesdays, beginning April 9 (9-11 p.m. ET) following “The Voice.”
- Beginning April 14 (9-11 p.m ET) will be expanded to two hours through the end of May.
NBC has signed overall deals with five established producers: Jason Ehrlich (ABC’s The Bachelor), David A. Hurwitz (NBC’s Fear Factor), Alex Katz (NBC’s The Biggest Loser) and Lee Metzger (NBC’s The Voice). They join America’s Got Talent judge Howie Mandel and his Alvey Production Company (Mobbed), Tom Shelly (NBC’s Love In …
Relationship shows’ hot streak at the broadcast networks continue. The latest entry in the genre is NBC’s Ready for Love, executive produced by Desperate Housewives star Eva Longoria and hosted by Giuliana and Bill Rancic, which the network has greenlighted for a launch next winter. The series, from Longoria’s UnbeliEVAble Entertainment, Renegade 83 and Universal Television, will feature three successful and handsome men, handpicked by Longoria, who are committed to finding the right woman. They will try to accomplish that with the help of three matchmakers. Prospective female candidates can apply using the new Facebook app, which also will be used to showcase the bachelors, with Facebook employed extensively during the entire run of the series. “The show’s innovative format that uses online profiles and proven matchmakers will provide a better chance for our suitors to realize connections that will last long beyond the season finale,” NBC’s head of alternative programming Paul Telegdy said.