Despite NBC‘s decision last week to pull low-rated new show Ready For Love from the schedule, the dating reality series will continue to run as scheduled, just not on the broadcast network. Instead of pushing the unaired episodes to summer, NBC is putting them on NBC.com, VOD, Electronic Sell-Through (iTunes, Amazon, Vudu, etc.) and Hulu. In all, three episodes of the serialized/competition show aired on NBC for the past three Tuesdays. Starting next Tuesday, April 30, a new episode will be made available until the finale on June 4. Keeping a weekly release is unusual for streaming of TV series, which is normally done through so-called binge viewing. But while that is reserved mostly for scripted series, Ready For Love‘s airing pattern will adhere to the one viewers are accustomed to for unscripted series.
It’s over for NBC’s new dating series Ready For Love after two low-rated airings, while underrated Friday drama Grimm is getting an upgrade. Beginning April 30, Grimm will move to the Tuesday 10 PM slot, airing behind a two-hour episode of The Voice, and will remain on Tuesday through May 21. Grimm will have a two-hour Voice lead-in for two more weeks, while it is unclear what will air in the Tuesday 9 PM hour on May 14 and May 21. Grimm will be replaced in the Friday 9 PM hour by newsmagazine Dateline, which will be leading into Rock Center. It is unclear when or where (or if) the remaining episodes of Ready For Love will air. The dating reality series executive produced by Eva Longoria was originally slated to air on Sundays this midseason. When Smash crashed and burned in its Season 2 return, NBC opted to launch Ready For Love on Tuesday instead, with the show getting a plum Voice lead-in. But after a slow start, Ready For Love dropped to a 1.3/4 in adults 18-49 in its second airing this week despite a huge Voice lead-in.
NBC just made several scheduling changes, with low-rated Smash moving to Saturdays, and Go On getting a tryout on Thursday following the last episodes of the The Office. There is still some good news for loyal Smash fans — NBC is committed to airing all 17 episodes of the series’ second (and certain to be final) season. New reality series Ready For Love is getting a major upgrade. The two-hour show was originally slated to premiere on March 31 and air from 8-10 PM on Sundays, leading into The Apprentice. The dating series executive produced by Eva Longoria, which NBC brass have very high hopes for, is now getting the plum Tuesday 9-11 berth behind The Voice as of April 9. It will take over NBC’s Tuesday comedy block of Go On and The New Normal and drama Smash, which will all still get two airings on Tuesday with The Voice as 8 PM anchor. With Ready For Love relocating, NBC will air reruns of the Monday and Tuesday episodes of The Voice on Sunday, followed by Celebrity Apprentice, which will expand to two hours beginning April 14. We started the season with a three-way comedy face-off in the Tuesday 9 PM hour as Fox, ABC and NBC all scheduled single-camera half-hours in the slot. As of next month, only Fox will air comedies in the hour. Starting next week, Fox also is scaling back its comedy presence on the night from two to one hour (9-10 PM) but I hear the network brass remains committed to keeping comedies on Tuesday next season. Here are all the NBC changes:
READY FOR LOVE
- Will now air Tuesdays, beginning April 9 (9-11 p.m. ET) following “The Voice.”
- Beginning April 14 (9-11 p.m ET) will be expanded to two hours through the end of May.
NBC’s Ready For Love matchmaking show is now under IATSE contract after coming to terms to avoid a threatened work stoppage, according to the union’s Facebook page. The union said producer Ticking Time Productions has signed an agreement providing for health and pension benefits retroactive to hiring dates for roughly 100 crew members who will also have “enhanced turnaround and weekend turnaround provisions.” According to the show’s website, it’s produced by Renegade 83, UnbeliEVAble Entertainment and Universal Television. Eva Longoria (Desperate Housewives), Jason Ehrlich (The Bachelor, The Bachelorette), Greg Goldman (Secret Millionaire, Don’t Forget the Lyrics!), David Garfinkle and Jay Renfroe (both of Blind Date, The 5th Wheel) serve as executive producers on Ready For Love.
NBC has signed overall deals with five established producers: Jason Ehrlich (ABC’s The Bachelor), David A. Hurwitz (NBC’s Fear Factor), Alex Katz (NBC’s The Biggest Loser) and Lee Metzger (NBC’s The Voice). They join America’s Got Talent judge Howie Mandel and his Alvey Production Company (Mobbed), Tom Shelly (NBC’s Love In The Wild), former NBC reality head-turned-producer Craig Plestis (NBC’s Minute To Win It) and Jason Raff (NBC’s America’s Got Talent), who also have development pacts with the network. “We have stacked the deck and look forward to continuing to work with all of these incredibly talented individuals,” said Paul Telegdy, President, NBC’s president of Alternative and Late Night Programming. Ehrlich, co-executive producer for numerous seasons of The Bachelor as well as The Bachelorette and Bachelor Pad, will be an executive producer alongside Katz and Eva Longoria on NBC’s upcoming relationship show Ready For Love. Hurwitz, who recently served as executive producer on NBC’s Fear Factor reboot, is executive producing with Mark Burnett and Dick Wolf NBC’s upcoming reality series Stars Earn Stripes.
Relationship shows’ hot streak at the broadcast networks continue. The latest entry in the genre is NBC’s Ready for Love, executive produced by Desperate Housewives star Eva Longoria and hosted by Giuliana and Bill Rancic, which the network has greenlighted for a launch next winter. The series, from Longoria’s UnbeliEVAble Entertainment, Renegade 83 and Universal Television, will feature three successful and handsome men, handpicked by Longoria, who are committed to finding the right woman. They will try to accomplish that with the help of three matchmakers. Prospective female candidates can apply using the new Facebook app, which also will be used to showcase the bachelors, with Facebook employed extensively during the entire run of the series. “The show’s innovative format that uses online profiles and proven matchmakers will provide a better chance for our suitors to realize connections that will last long beyond the season finale,” NBC’s head of alternative programming Paul Telegdy said.