Sundance Channel‘s drama Rectify will return for its season season on Thursday, June 19 at 9 PM. The first season of the network’s first original scripted series followed one week in the life of a man (Aden Young) after his release from prison and a Death Row sentence into a world he no longer understands. Production is underway on Season 2 in Georgia on the series, created and written by Ray McKinnon and executive produced by Mark Johnson and Melissa Bernstein. Abigail Spencer, J. Smith-Cameron, Luke Kirby, Clayne Crawford and Adelaide Clemens co-star. Sundance Channel renewed the series for 10 episodes a week after the drama premiered. The network’s second scripted series, Red Road, debuted February 27.
EXCLUSIVE: Sundance Channel has recruited some unusual contributors for the awards campaign in support of its original series Rectify. Works of incarcerated artists are included in The Rectify Project: Visions from Inside via the Safe Streets Arts Foundation, part of the nonprofit Prisons Foundation which publishes books and poetry written in prison as free downloads. The unorthodox campaign ties thematically into the series about Daniel Holden (Aden Young), a man who turns to literature during his two decades on death row before being released from prison. The full collection can be seen online here. Rectify is Sundance Channel’s first original series and is set to return for a second season in 2014. Check out an exclusive image from the campaign by recently released Georgia artist Curtis Anthony Dye:
“We’re paying particular attention to Sundance” because of the campaign to begin folding in commercials — due to take effect toward the end of this year — AMC Networks CEO Josh Sapan told analysts this morning. The company touted Sundance Channel‘s appeal to upscale audiences in its sales pitches to advertisers for the upfront market, and is now negotiating to change the channel’s pay TV distribution agreements. Sundance’s current affiliation deals “had not embraced or expected advertising”, Sapan says. But “we’re at the final stage of that [renegotiation] plan”. While the finances for Sundance remain “a little difficult to model,” the AMC chief says that he wants to maximize ad rates by promoting the channel’s “story-telling genetics” and ability to become “a home for some of the best shows on TV.” That should result in “very high engagement and people who care a lot about them.” AMC has used the drama Rectify, its first wholly owned original scripted series, to lead its campaign to change Sundance’s business model. “The critical reception was extremely strong and we think that signals vitality for the direction the channel is going in,” Sapan says. He adds that AMC helped the series by offering new episodes in movie theaters and on cable VOD ahead of their appearance on the channel’s program schedule. “We tried to get people to watch and refer their friends and others to it and we think there’s …
Sundance Channel has renewed its first wholly owned original scripted series Rectify for a second season. The 10-episode order comes on the heels of Rectify‘s premiere last week. The series will end its freshman season May 20 and return for Season 2 in 2014. Rectify, about a man (Aden Young) released from prison after spending nearly two decades on death row, is created and written by Ray McKinnon and executive produced by Mark Johnson and Melissa Bernstein. “We feel as though this story has tapped into something truly unique, with both critics and audiences using their platforms to share such strong, personal reactions to this very distinctive TV series,” said Sundance’s President and General Manager Sarah Barnett. Sundance and parent AMC Networks put a lot of muscle behind the launch of Rectify, putting the series on Sundance On Demand ahead of the premiere and getting its episodes to encore behind Mad Men on sibling AMC. Because Sundance is not rated by Nielsen, there is no ratings information on the Rectify premiere.
Netflix has acquired exclusive Canadian broadcast premiere window rights to Sundance Channel‘s Rectify. ITV Studios Global Entertainment is handling sales on the six-part original series. Netflix launched the first two episodes days after the April 22 U.S. premiere on Sundance Channel and the rest of the series will roll out weekly in line with the U.S. broadcast. Ray McKinnon created the serial that stars Killer Elite‘s Aden Young as a man released from prison after 19 years when DNA evidence casts doubt on his conviction for the rape and murder of a young girl. He returns to his hometown where he must readjust to his new life as doubt still lingers over his innocence.
Sundance Channel is looking to give its first wholly-owned scripted production, series Rectify, extra exposure. Following the April 22 two-episode premiere on Sundance Channel, the first hourlong episode will be rebroadcast on sister network AMC on Sunday, April 28, immediately after a new episode of Mad Men. Rectify was created and written by Ray McKinnon and executive produced by Mark Johnson and Melissa Bernstein, executive producers on AMC’s Breaking Bad. As part of the increased cross-pollination between the channels, AMC recently opted to have repeats of Seasons 1-4 of Breaking Bad air on Sundance.
Sundance Channel’s first wholly-owned scripted production, Rectify, premieres on April 22 in the U.S. The show, from AMC Networks and Breaking Bad producers Gran Via, has been secured by AMC/Sundance Channel Global for an exclusive first window rollout in Asia, Latin America and select European territories including France, Spain, Portugal and Benelux. ITV Studios Global Entertainment is handling international sales on the six-episode serial that stars Killer Elite‘s Aden Young as a man released from prison after 19 years when DNA evidence casts doubt on his conviction for the rape and murder of a young girl. He returns to his hometown where he must readjust to his new life as doubt still lingers over his innocence. Abigail Spencer, Clayne Crawford, Luke Kirby, Adelaide Clemens and J. Smith Cameron also star. Ray McKinnon created the show.
These look like interesting defensive maneuvers at a time when cable and satellite companies are threatening to drop little-watched channels. Sundance — which only reaches about 52M pay TV households — would seem to be vulnerable in some negotiations, although AMC Networks says it has recently completed long-term deals with Comcast, AT&T, and Verizon. But AMC Networks CEO Josh Sapan told analysts today that he recognizes the channel “is undernourished, in need of (investment) and rich in opportunities.” While execs offered few specifics, they noted that on April 22 Sundance will introduce its first fully owned scripted series, Rectify (from the producers of Breaking Bad), and that a second one will be coming as soon as next winter. There’ll be at least two scripted series in 2013 vs one in 2012. In addition, the company just announced that beginning March 4 Sundance will show the first four seasons of AMC’s Breaking Bad. Along with the Sundance investments, AMC is researching online distribution opportunities that “shouldn’t be confused with TV Everywhere” — the industry-wide streaming initiative — Sapan says. The goal is to become “educated and smart” in the possibility of distributing shows directly to consumers. “Think iTunes,” he says.
Diane Haithman is contributing to Deadline’s TCA coverage.
At today’s TCA panel on the new Sundance Channel drama Rectify, creator/director/writer Ray McKinnon refused to be pinned down about the trajectory or the ending of the story of Daniel Holden (Aden Young), suddenly released from prison after 19 years on Death Row.
“I wrote the show a few years before The Killing came out. I thought, why do we wrongly convict people?” McKinnon said. “We want to have closure as human beings in our storytelling, we want to have closure. I’m not sure I want to abide by those conventions. Maybe I will, maybe I won’t.” Executive producer Mark Johnson also declined to reveal whether or not the show would have a conventional “ending.”
McKinnon also said that viewers cannot assume Daniel Holden’s innocence or guilt. “Daniel is not a protagonist in the black and white sense. There are times when you think he could have done that [his crime]. It is not a whodunit. After 19 years on Death Row, the tension comes from: Who is Daniel Holden?”
Rectify is Sundance Channel’s first wholly-owned scripted production. Created by Ray McKinnon, the six-episode series is exec produced by Gran Via’s Mark Johnson and Melissa Bernstein (Breaking Bad). ITV Studios Global Entertainment has exclusive distribution rights for the drama and will begin international sales at Mipcom later this year. Killer Elite‘s Aden Young stars as a man released from prison after 19 years when DNA evidence casts doubt on his conviction for the rape and murder of a young girl. He returns to his hometown where he must readjust to his new life as doubt still lingers over his innocence. Abigail Spencer, Clayne Crawford, Luke Kirby, Adelaide Clemens and J. Smith Cameron also star. McKinnon is exec producing with Johnson and Bernstein.
EXCLUSIVE: Sundance Channel has assembled most of the regular cast of its first hourlong scripted series, legal drama Rectify. Abigail Spencer, Clayne Crawford, Adelaide Clements, Jonah Lotan and J. Smith Cameron are set to co-star in the six-episode series, written by Ray McKinnon and executive produced by Mark Johnson and Melissa Bernstein. Rectify centers on Daniel Holden who, after 19 years in prison, is released from Death Row when he is exonerated for rape and murder by DNA evidence. He returns to his hometown where he must readjust to his new life, including unfamiliar family members and surroundings. Cameron will play Daniel’s mother. Spencer will play his sister. Crawford will play his step-brother Ted. Clements will play Ted’s wife. Lotan will play Daniel’s lawyer, who works for the non-profit Justice Row. Spencer, repped by ICM and Untitled, will next be seen in Of Men And Mavericks and The Haunting In Georgia. Crawford, repped by APA, is recurring on FX’s Justified and will next be seen in the feature Baytown Disco.