AMC Networks Chief Says ‘Rectify’ Helps Sundance Channel’s Effort To Add Ads

By DAVID LIEBERMAN, Executive Editor | Thursday May 9, 2013 @ 9:00am PDT

“We’re paying particular attention to Sundance” because of the campaign to begin folding in commercials — due to take effect toward the end of this year —  AMC Networks CEO Josh Sapan told analysts this morning. The company touted Sundance Channel‘s appeal to upscale audiences in its sales pitches to advertisers for the upfront market, and is now negotiating to change the channel’s pay TV distribution agreements. Sundance’s current affiliation deals “had not embraced or expected advertising”, Sapan says. But “we’re at the final stage of that [renegotiation] plan”. While the finances for Sundance remain “a little difficult to model,” the AMC chief says that he wants to maximize ad rates by promoting the channel’s “story-telling genetics” and ability to become “a home for some of the best shows on TV.” That should result in “very high engagement and people who care a lot about them.” AMC has used the drama Rectify, its first wholly owned original scripted series, to lead its campaign to change Sundance’s business model. “The critical reception was extremely strong and we think that signals vitality for the direction the channel is going in,” Sapan says. He adds that AMC helped the series by offering new episodes in movie theaters and on cable VOD ahead of their appearance on the channel’s program schedule. “We tried to get people to watch and refer their friends and others to it and we think there’s been some success.”

Related: AMC Networks Q1 Results Beat Forecasts

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Sundance’s ‘Rectify’ Renewed For Season 2

By NELLIE ANDREEVA | Wednesday May 1, 2013 @ 8:56am PDT
Nellie Andreeva

Sundance Channel has renewed its first wholly owned original scripted series Rectify for a second season. The 10-episode order comes on the heels of Rectify‘s premiere last week. The series will end its freshman … Read More »

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Netflix Brings ‘Rectify’ To Canada

By NANCY TARTAGLIONE, International Editor | Monday April 29, 2013 @ 2:19am PDT

Netflix has acquired exclusive Canadian broadcast premiere window rights to Sundance Channel‘s Rectify. ITV Studios Global Entertainment is handling sales on the six-part original series. Netflix launched the first two episodes days … Read More »

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Sundance Channel’s ‘Rectify’ Premiere To Encore On AMC

By NELLIE ANDREEVA | Tuesday April 2, 2013 @ 7:08am PDT
Nellie Andreeva

Sundance Channel is looking to give its first wholly-owned scripted production, series Rectify, extra exposure. Following the April 22 two-episode premiere on Sundance Channel, the first hourlong episode will be rebroadcast on sister network AMC on Sunday, … Read More »

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‘Rectify’ Overseas Via AMC/Sundance Global

By NANCY TARTAGLIONE, International Editor | Monday March 4, 2013 @ 2:39am PST

Sundance Channel’s first wholly-owned scripted production, Rectify, premieres on April 22 in the U.S. The show, from AMC Networks and Breaking Bad producers Gran Via, has been secured by AMC/Sundance Channel Global for an exclusive first … Read More »

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AMC Networks Will Increase Investments in Sundance Channel And Internet Distribution

By DAVID LIEBERMAN, Executive Editor | Tuesday February 26, 2013 @ 8:50am PST

These look like interesting defensive maneuvers at a time when cable and satellite companies are threatening to drop little-watched channels. Sundance — which only reaches about 52M pay TV households — would seem to be vulnerable in some negotiations, although AMC Networks says it has recently completed long-term deals with Comcast, AT&T, and Verizon. But AMC Networks CEO Josh Sapan told analysts today that he recognizes the channel “is undernourished, in need of (investment) and rich in opportunities.” While execs offered few specifics, they noted that on April 22 Sundance will introduce its first fully owned scripted series, Rectify (from the producers of Breaking Bad), and that a second one will be coming as soon as next winter. There’ll be at least two scripted series in 2013 vs one in 2012. In addition, the company just announced that beginning March 4 Sundance will show the first four seasons of AMC’s Breaking Bad. Along with the Sundance investments, AMC is researching online distribution opportunities that “shouldn’t be confused with TV Everywhere” — the industry-wide streaming initiative — Sapan says. The goal is to become “educated and smart” in the possibility of distributing shows directly to consumers. “Think iTunes,” he says.

Related: AMC Networks Misses Q4 Earnings Estimates Following Dish Network Dispute Read More »

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‘Rectify’ Explores “Why Do We Wrongly Convict People?”: TCA

By THE DEADLINE TEAM | Saturday January 5, 2013 @ 1:40pm PST

Diane Haithman is contributing to Deadline’s TCA coverage.

At today’s TCA panel on the new Sundance Channel drama Rectify, creator/director/writer Ray McKinnon refused to be pinned down about the trajectory or the ending of the story of Daniel Holden (Aden … Read More »

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ITV Studios Global To Handle International On Sundance Channel’s ‘Rectify’

Rectify is Sundance Channel’s first wholly-owned scripted production. Created by Ray McKinnon, the six-episode series is exec produced by Gran Via’s Mark Johnson and Melissa Bernstein (Breaking Bad). ITV Studios Global Entertainment has exclusive distribution rights for the drama and … Read More »

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Quintet Of Actors Cast In Sundance Channel’s Drama Series ‘Rectify’

By NELLIE ANDREEVA | Wednesday April 25, 2012 @ 1:35pm PDT
Nellie Andreeva

Clayne Crawford RectifyAbigail Spencer RectifyEXCLUSIVE: Sundance Channel has assembled most of the regular cast of its first hourlong scripted series, legal drama Rectify. Abigail Spencer, Clayne Crawford, Adelaide Clements, Read More »

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