I love these kinds of reports because they confirm for us what we already suspect. According to research firm SNL Kagan, a film must hit 1.75 on its Kagan Profitability Index to become a moneymaker. But the dozen March releases will average 1.03 — down from the 1.78 average from a year ago (which included hits Disney’s Alice In Wonderland and DreamWorks’ How To Train Your Dragon.) Analyst Wade Holden writes that certain money losers will be Relativity’s Take Me Home Tonight and Warner Bros’ Red Riding Hood. But Holden expects Disney’s Mars Needs Moms from Robert Zemeckis’ ImageMovers Digital to be the biggest bomb, projected to generate just $81.3 million in revenues, although it cost $264.8 million to produce, distribute, and market. The Kagan report says Sony’s Battle: Los Angeles, Relativity’s Limitless, and Paramount’s Rango may come close “if [the studios] have a favorable distribution agreement” with theaters.
EXCLUSIVE: Shiloh Fernandez, who stars opposite Amanda Seyfried in Catherine Hardwicke’s upcoming Gothic fantasy Red Riding Hood, has signed with CAA. Fernandez had been pursued by several agencies since he left Innovative 10 days ago. He continues to be managed by Untitled. Fernandez, who was a finalist for the role of Edward in the Hardwicke-directed Twilight, stars in two movies opening next month: Warner Bros.’ Red Riding Hood and indie Skateland. On TV, he co-starred on Jericho.
Warner Bros has released a new trailer for Red Riding Hood, the pic directed by Twilight’s Catherine Hardwicke.