BET‘s drama Being Mary Jane is not slated to debut as a regular series until early next year but I hear the network has already quietly ordered a second season, following the 90-minute pilot’s big premiere in July when it drew 4 million viewers and a 2.0 adults 18-49 rating. Being Mary Jane, starring Gabrielle Union as a successful TV news anchor, hails from Mara Brock Akil and Salim Akil, the duo behind BET’s flagship comedy The Game, which is in production on Season 7.
Meanwhile, I hear BET has pulled the plug on comedy Reed Between The Lines. The show, got off to a solid start with Tracee Ellis Ross starring as Dr. Carla Reed, a successful psychologist trying to balance her family and career, and Malcolm-Jamal Warner as her husbad. It was renewed for a second season in April 2012 but underwent a revamp later that year when Ross departed. BET is yet to schedule Season 2. The first season of Reed spawned a spinoff, Young Man On Campus starring Jacob Latimore, which didn’t go past the pilot stage.
EXCLUSIVE: I hear that BET has quietly renewed its flagship comedy series The Game for a sixth season (third on the cable network), and the Queen Latifah-produced sophomore Let’s Stay Together for a third. The pickups, which I hear are for 22 episodes, are not official yet and are expected to be announced at BET’s upfront presentation on Thursday. Additionally, I hear that BET is mulling a renewal of freshman comedy Reed Between The Lines. BET, whose current foray into scripted comedy series started an year and a half ago with the pickup of The Game after it had been canceled by the CW, is quickly expanding its portfolio. In addition to the three existing original series, the network is in pre-production on hourlong pilot Being Mary Jane starring Gabrielle Union and sitcom Young Man On Campus starring Jacob Latimore, which originated as an episode of Reed this past season. In growing its scripted business, BET has relied on two key players, Mara Brok Akil, creator/executive producer of both The Game and Being Mary Jane, and Jacque Edmonds, creator/executive producer of Let’s Stay Together and Young Man On Campus and executive producer of Reed. After launching on BET with staggering 7.7 million viewers to rank the top-rated ad-supported sitcom broadcast in cable history, The Game‘s most recent season premiered with impressive 5.3 million viewers. Let’s Stay Together‘s second … Read More »
BET Networks is set to unveil its full lineup, which we told you about over the weekend, during its upfront presentation today in New York. Here’s the network’s release in advance of the event:
NEW YORK – April 20, 2011 – Coming off of the success of its best year ever in 2010 and best quarter ever for 1Q’11, BET Networks announced that it will unveil a brand new slate of programming for BET and CENTRIC at its 2011 Upfront presentation at the Best Buy Theater in New York. During the event, BET plans to announce that it will continue its focus on original scripted content with a new sitcom, REED BETWEEN THE LINES, starring Tracee Ellis Ross and Malcolm-Jamal Warner. The Network will also unveil new scripted web originals, LENOX AVENUE and THE COME UP, and also its first ever sci-fi thriller web series, ODESSA and ASYLUM, all of which will run across all BET Digital platforms—BET.com, BET Mobile and BET On Demand. BET will also announce another season of THE GAME and a second season of LET’S STAY TOGETHER. In addition to scripted programming, BET will also introduce a new music docu-series, THE MESSAGE, which is a four part series about the music, the culture and the message of hip-hop. The Network will also bring back a number of its popular returning series and tent poles including BLACK GIRLS ROCK!, SUNDAY BEST and the BET AWARDS ‘11.
“This is the year that our audience, advertisers and partners have
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No surprise here — I hear BET has quietly renewed its blockbuster comedy series The Game for a fifth season. The cable network may hold the official announcement until its upfront presentation on Wednesday, but word is that Season 5 may be bigger than the 13-episode Season 4, probably for 22 episodes. Also expected to get a renewal is BET’s freshman comedy Let’s Stay Together, which was recently paired with The Game. Meanwhile, I hear Reed Between the Lines, the network’s comedy pilot produced by and starring former Girlfriends star Tracee Ellis Ross as a busy psychiatrist, is getting a series order. Malcolm-Jamal Warner co-stars in the project written by Kellie Griffin. The Game, which was canceled by the CW in 2009, started off with staggering 7.7 million tuning in for its fifth-season premiere on BET and ended the season on a high note with 4.4 million viewers for the finale. This is the second comedy series canceled by a broadcast network to successfully relaunch on cable and land a renewal in the past couple of weeks, following the two-season pickup for Futurama at Comedy Central. Let’s Stay Together, executive produced by Queen Latifah, averaged 2.9 million viewers.
Eric Winter has been tapped for a recurring on CBS’ crime drama The Mentalist as a potential love interest for co-star Amanga Righetti. In pilot casting news, Rick Hoffman has joined USA Network’s A Legal Mind, while Melissa De Sousa has been added to BET’s Reed Between the Lines. On Mentalist, Winter (The Ugly Truth) will play Craig O’ Laughlin, an FBI agent who catches the attention of Grace Van Pelt (Righetti), and the two of them have chemistry. Read More »
EXCLUSIVE: Fiona Gubelmann has landed the female lead opposite Jason Gann and Elijah Wood in FX’s comedy pilot Wilfred, while Malcolm-Jamal Warner has been tapped for the male lead opposite Tracee Ellis Ross in the BET comedy pilot Reed Between the Lines.
Based on the Australian series of the same name, Wilfred revolves around a guy, Ryan (Wood), the girl next door/potential love interest (Gubelmann), and her mixed-breed dog Wilfred (Gann).
Reed centers on Dr. Carla Reed (Ross), a busy psychiatrist, wife and mom struggling to balance her job and her happy but chaotic homelife. The Cosby Show alum Warner is expected to play her husband.
EXCLUSIVE: BET has greenlighted comedy pilot Reed Between the Lines, produced by and starring former Girlfiends star Tracee Ellis Ross. The project, written by Kellie Griffin, centers on Dr. Carla Reed (Ross), a busy psychiatrist, wife and mom struggling to balance her job and her happy but chaotic homelife. Griffin and Arthur Harris co-executive produce the pilot, slated to begin production on Aug. 11 in Atlanta. Ross, who recently starred in Nora and Delia Ephron’s Love Loss and What I Wore at the Geffen Playhouse, is repped by ICM and Impression Entertainment. BET recently reentered the original scripted series arena with upcoming comedy series Let’s Stay Together, produced by Queen Latifah, and The Game, a new reincarnation of the Gilrfriends spinoff.