EXCLUSIVE… UPDATE: Despite the ups and downs of Ryan Kavanaugh’s Relativity, one thing has remained constant – the media’s respect for its in-house flack Adam Keen. Now the EVP of worldwide publicity and corporate communications is leaving this Friday after seeking an exit for some time. I’m told he’ll consult at Relativity for two more weeks while the finishing touches are put on his new contract with Warner Bros Pictures where he’ll be a film VP reporting to EVP of Domestic Publicity Juli Goodwin. Keen arrived at Relativity in October 2010 when the company absorbed the distribution and marketing functions of Overture Films. (I hear Warner Bros demanded a letter from Relativity formally releasing Keen until the negotiations could even begin.) Keen was promoted at Relativity in 2011 and continued to be responsible for worldwide publicity campaigns and corporate communications, but his duties also spanned all of Relativity Media’s divisions. At Overture, he was SVP of worldwide publicity from May 2007 and before that ID-PR VP for entertainment & brand strategies. He also worked for MGM/UA and DreamWorks.
The Hunger Games‘ Jennifer Lawrence stars in Relativity’s horror pic House At The End Of The Street, the Mark Tonderai-directed movie that co-stars Elisabeth Shue and Max Theriot. The film’s about a mother and daughter who move into a new community and find themselves next door to a house …
(Beverly Hills, Calif.) January 10, 2012 – Relativity Media announced today that it will promote the Bandito Brothers’ upcoming intense action-thriller Act of Valor, which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC’s nationally televised coverage of Super Bowl XLVI on February 5, 2012. Four 30-second unique Act of Valor commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.
Mare Winningham and Michael Lerner have landed key roles in Relativity’s Snow White movie, a reimagining of the fairy tale that will be released March 16, 2012. The studio also announced its Seven Dwarfs: Mark Povinelli (Water for Elephants), Jordan Prentice (Harold & Kumar Go to White Castle), Danny Woodburn (Watchmen), Sebastian Saraceno (Bedtime Stories), Ronald Lee Clark (Epic Movie), Martin Klebba (Hancock) and Joey Gnoffo (Pirates of the Caribbean series). The release:
Beverly Hills, CA (May 25, 2011) –- Relativity Media has closed deals with Mark Povinelli (Water for Elephants), Jordan Prentice (Harold & Kumar Go to White Castle), Danny Woodburn (Watchmen), Sebastian Saraceno (Bedtime Stories), Ronald Lee Clark (Epic Movie), Martin Klebba (Hancock) and Joey Gnoffo (Pirates of the Caribbean series) to play the Seven Dwarfs in its upcoming untitled Snow White feature, directed by Tarsem Singh (Immortals, The Cell). The studio has also cast Mare Winningham (Brothers) as Baker Margaret and Michael Lerner (Elf) as Baron.
The nine actors join the previously announced cast in which Oscar®-winner Julia Roberts plays the Queen, Lily Collins (The Blind Side) plays Snow White, Armie Hammer (The Social Network) plays Prince Andrew Alcott, and Nathan Lane (The Lion King, The Birdcage) plays the Queen’s hapless and bungling servant, Brighton. Pre-production has begun, and principal photography will start in June. The theatrical release date is set for March 16, 2012.