RATINGS RAT RACE: ‘Remodeled’ Tanks In Debut, Fox Comedies Steady, ‘Last Man’ Up

By | Wednesday January 18, 2012 @ 9:56am PST
Nellie Andreeva

The CW hasn’t been able to successfully launch a reality series in its six-year history. (Long-running hit America’s Next Top Model originated on UPN.) That is not going to change after the premiere of the network’s latest unscripted effort, fashion docu series Remodeled, which opened last night with miniscule 707,000 viewers and 0.3/1 among adults 18-49 to rank as the CW’s lowest-rated series premiere ever. That was well below the CW’s two most recent reality series, the short-lived H8R, which opened with 1.3 million viewers and a 0.6 18-49 rating in September, and Shedding For The Wedding (1.2 million, 0.5). In Remodeled‘s defense, the other two series had America’s Next Top Model as lead-in, while it followed a new 90210, which returned from a five-week hiatus with 1.3 million viewers and a 0.6/2 in 18-49, down 25% in the demo from its last original. Still, the CW put a lot of muscle behind the reality series starring modeling industry veteran Paul Fisher, scheduling multiple runs of its first two episodes. In fact, the network delayed the return of freshman drama Ringer by three weeks to launch Remodeled in its Tuesday 9 PM slot. After a similar pre-emption of New Girl by Fox to accommodate new reality series The X Factor, the freshman comedy never regained the ratings strength it once had. We will see what the impact will be on Ringer. Read More »

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CW Announces Midseason Launch Dates

Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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