UPDATE: 10:25 AM: The time-adjusted fast nationals are in and the Golden Globes were up even more than before. According to Nielsen, the awards show earned a 6.4 rating in adults 18-49, up 28% from the 5.0 it got a year ago. In terms of overall viewers, the Tina Fey- and Amy Poehler-hosted ceremony rose 17% from last year with an audience of 19.677 million. Sunday’s telecast was the highest-rated and most-watched in fast nationals since 2007. They were also the second-highest-rated Globes since the January 25, 2004 telecast pulled in a 9.9/23 rating and 26.8 million viewers. Excluding sports, last night’s awards show was NBC’s highest-rated and most-watched show in the 8-11 PM slot since 2004. In the Globes milieu but on another network, E!’s 6 – 8 M Live From The Red Carpet hit a nine-year high with 1.892 million viewers.
PREVIOUSLY, 8:28 AM: It was a good night for the winners and a good night for the Golden Globes on Sunday. In time-adjusted metered-market households, NBC’s airing of the three-hour live show from the Hollywood Foreign Press Association drew a 13.1/20, up 12% over last year’s show. Hosted by Tina Fey and Amy Poehler, Sunday’s Globes had its best night in metered markets since 2007’s broadcast. In the 25 markets with Local People Meters, the Globes earned a 7.6/19 rating among adults 18-49, a strong 25% rise from last year’s Ricky Gervais-hosted show. That’s the best the Golden Globes has done since NBC started tracking Local People Meters five years ago. With 16.787 million watching overall, CBS beat NBC’s 14.782 million among total viewers last night. NBC won the top spot overall Sunday in the key 18-49 demo.
Related: Nikki Finke: Live-Snarking Golden Globes
This year’s The Golden Globes Red Carpet Special (4.8/7) was also up over 2012. In metered households, the network’s 7-8 PM arrivals special rose 26% from last year’s 3.8/6. In early non-time zone adjusted fast nationals from Nielsen, last night’s 8- 11 PM Golden Globes got a 5.4/13. That’s up 29% from last year’s 4.2/10 on January 15. That 2012 rating rose to a 5.0/2 in final numbers. We will update Golden Globes ratings later today with time-adjusted fast nationals.
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