Hollywood is going to the… cats. Cranky-faced kitty Grumpy Cat recently landed a movie deal with Broken Road’s Todd Garner and Sean Robins, and now “perma-kitten” Lil Bub is also expanding her brand. Discovery‘s digital video network, Revision3, has announced it is working with Lil Bub and owner Mike Bridavsky on a new “talk show” to launch this summer. Details are scant for now, but Revision3 says it will allow Lil Bub, who turns 2 today, “to showcase her many skills, mostly her people skills.” She’s no stranger to fame, having gone viral via Tumblr, Facebook and Instagram and with a book coming out this fall. She also appeared in the Spotlight section of Tribeca this year in Lil Bub & Friendz, a documentary that took her and Bridavsky on a cross-country trip to meet the Internet’s other famous felines. Grumpy Cat also appeared in the documentary.
San Francisco, Calif. – Revision3 announced today that it has acquired Internet video icon Philip DeFranco’s portfolio of online video channels and ventures, DeFranco Creative. As part of the acquisition, DeFranco, the wildly popular YouTube host and producer, will himself become part of the Revision3 programming leadership team as Senior Vice President, Phil DeFranco Networks and Merchandise. A voice of a generation and one of the largest producers of Revision3 content, DeFranco is the force behind such popular shows and channels as The Philip DeFranco Show, SourceFed and The Vloggity. Today’s announcement comes as Discovery Communications just finished celebrating the one-year anniversary of its acquisition of Revision3 with record audience and stream growth and demonstrates the company’s ability to attract and develop the Internet’s top talents.
San Francisco, Calif. – Discovery Communications and Revision3 announced today the launch of TestTube, a digital video network designed to ignite online audiences who are incurably curious about the world around them. TestTube debuts with a robust slate of 15 short-form series and many more in development, and hosted by some of the Internet’s top personalities. TestTube is available at TestTube.com, and through Revision3’s mobile site and apps, YouTube, Xbox and additional distribution partners.