In his first executive hire, NBC Entertainment’s EVP Communications Richard Licata has brought in a former member of his team at Showtime. Dianne Hatlestad, who exited Showtime in the recent restructuring of the network’s communications department under new head Trisha Cardoso, has joined her old boss as VP Talent Management, NBC Entertainment. She will oversee the integration of program-related talent throughout all promotional arms of NBC Entertainment. Hatlestad, who will report to Rebecca Marks, EVP NBC Entertainment Publicity, spent the last six years at Showtime, where she served as Director, Talent Relations. “Dianne’s expertise in talent relations is second to none,” said Licata. “She has a miraculous way of balancing the needs of the network and the artists who produce the shows — critical skills in shaping a brand.” Hatlestad is the latest Showtime executive to migrate to NBC, joining NBC topper Bob Greenblatt, Licata and head of marketing Len Fogge.
In anticipation of Showtime Network’s head of marketing Len Fogge re-joining former Showtime Entertainment president Robert Greenblatt at NBC, the pay cable network has restructured its marketing team, elevating Frank Pintauro and Donald Buckley to EVP and co-heads of the department. Fogge, EVP creative, marketing, research & digital media, a close associate of Greenblatt, had long been rumored to take the reins of the NBC marketing department after Greenblatt is allowed to hire CBS/Showtime employees. The moratorium was recently lifted, leading to the recent hires of Showtime’s Richard Licata as EVP communications and CBS TV Studios’ Bela Bajaria as EVP for UMS.
EXCLUSIVE: After months of speculation, its official: Showtime’s long-time PR head Richard Licata is following his former boss Robert Greenblatt to NBC. Licata has been named to the newly created post of EVP Communications for NBC Entertainment, reporting to Entertainment Chairman Greenblatt. He is expected to start in September. There has been a lot of chatter that Greenblatt would bring close associates from CBS/Showtime to NBC after the no-poaching clause in his deal expired this month. While Licata is the only one with a deal in place, there also have been rumblings about CBS TV Studios’ development executive Bela Bajaria possibly getting a job at UMS. In his new position, Licata will be responsible for the strategic creative development and execution of all programming and media relations initiatives for NBC and Universal Media Studios. In addition to overseeing program publicity, talent relations, photography, events, and awards campaigns, Licata will serve as NBC Entertainment’s chief press officer, responsible for press outreach and relations pertaining to industry issues and public affairs. He will work closely with veteran executive Rebecca Marks, EVP Press and Publicity, who will continue to head day-to-day operations for NBC and UMS.