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EMMYS: With Balloting Set To Start Campaign Hits Fever Pitch – But Is It All Worth It? NBC’s Award “Wizard” Richard Licata Says Yes

By | Thursday June 5, 2014 @ 4:23pm PDT
Pete Hammond

Emmy balloting starts Monday and continues through June 20, and you would have to be living under a rock — Emmyslogo_new__140311163244or somewhere other than Los Angeles or New York — not to be aware that we are in the midst of perhaps the most massive, widespread Emmy campaigning ever. Is it me or has this Emmy season even seemed to eclipse the Oscars in terms of the campaign for the golden statuette, even though there is no evidence that winning an Emmy has anywhere near the financial or prestige value of an Oscar.

Related: DeadlineNow: All The Drama Is In Emmy Best Drama Race (Video)

There are billboards , bus posters, social media, Q&As, online and print ads galore and it doesn’t stop there. On Friday night, FX is throwing a New Orleans-style feast and concert from Stevie Nicks to accompany an episode screening and Q&A of their miniseries hopeful American Horror Story: Coven. It’s just one of many such events Television Academy members have been invited to this season. And this kind Revolutionary True Detective HBO Emmy billboardof thing just seems to be proliferating year after year. Perhaps it helps that the TV Academy itself plays ball in this game. The group’s official Emmy Magazine, which goes to all 16,000-plus eligible voters, is chock full of ads both inside and outside. Just to get to the actual magazine itself you have to rip off a Good Wife snipe, get past a glossy four-sided fake cover for Big Bang Theory and other Warner Bros shows, and dispense with an elaborate insert and DVD promoting CBS reality shows. Once you hit the “real” cover which features Fox’s Sleepy Hollow, it actually opens immediately into a massive HBO Emmy campaign ad for True Detective followed by nine more pages of ads before even hitting the table of contents. (Oh, and did we mention Sleepy Hollow itself had a big screening event at Hollywood Forever Cemetery on Monday?)

amc-breakign-bad-emmy-billboard__140519163938Of course the Academy Of Motion Picture Arts & Sciences does none of that, but doesn’t prevent campaigning to its members during Oscar season. But, while being even-handed and playing no favorites, the TV Academy does realize some income from all those ads and even hired a new head of ad sales this year, Hollywood trade veteran Rose Einstein (it should be noted Deadline is also chock full of Emmy ads). Read More »

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Former Showtime Exec Dianne Hatlestad Joins NBC As VP Talent Management

By | Wednesday February 29, 2012 @ 2:30pm PST
Nellie Andreeva

In his first executive hire, NBC Entertainment’s EVP Communications Richard Licata has brought in a former member of his team at Showtime. Dianne Hatlestad, who exited Showtime in the recent restructuring of the network’s communications department under new head Trisha Cardoso, has joined her old boss as VP Talent Management, NBC Entertainment. She will oversee the integration of program-related  talent throughout all promotional arms of NBC Entertainment. Hatlestad, who will report to Rebecca Marks, EVP NBC Entertainment Publicity, spent the last six years at Showtime, where she served as Director, Talent Relations. “Dianne’s expertise in talent relations is second to none,” said Licata. “She has a miraculous way of balancing the needs of the network and the artists who produce the shows — critical skills in shaping a brand.” Hatlestad is the latest Showtime executive to migrate to NBC, joining NBC topper Bob Greenblatt, Licata and head of marketing Len Fogge.

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Veteran PR Executive Rebecca Marks To Stay At NBC With New Contract

By | Thursday January 5, 2012 @ 11:19am PST
Nellie Andreeva

NBC PR veteran Rebecca Marks, who has served as EVP, NBC Entertainment Publicity since 2004, has extended her contract and will remain with the company. She reports to Richard Licata, who joined last summer as EVP Communications, NBC Entertainment. Marks will continue to oversee day-to-day publicity efforts for NBC’s primetime, late-night and daytime programming, as well as the network’s photo and talent relations departments. The announcement ends speculation whether Marks would remain at NBC following the post-Comcast merger management overhaul, which saw Bob Greenblatt taking over the reins of the network and his PR strategist at Showtime Licata coming in as NBC’s new PR topper. “Very simply, the prospect of assembling a first-rate PR team who will shepherd NBC’s media profile and brand successfully into the future didn’t seem complete without the extraordinary expertise and energy of Rebecca,” Licata said. Marks began her career at NBC in 1984. Before moving into Media Relations, she held positions in a number of departments, including news, sales and corporate events.

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Showtime Names New Marketing Co-Heads As Len Fogge Nears Move To NBC

By | Thursday August 4, 2011 @ 2:24pm PDT
Nellie Andreeva

In anticipation of Showtime Network’s head of marketing Len Fogge re-joining former Showtime Entertainment president Robert Greenblatt at NBC, the pay cable network has restructured its marketing team, elevating Frank Pintauro and Donald Buckley to EVP and co-heads of the department. Fogge, EVP creative, marketing, research & digital media, a close associate of Greenblatt, had long been rumored to take the reins of the NBC marketing department after Greenblatt is allowed to hire CBS/Showtime employees. The moratorium was recently lifted, leading to the recent hires of Showtime’s Richard Licata as EVP communications and CBS TV Studios’ Bela Bajaria as EVP for UMS. Read More »

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Showtime’s Top PR Exec Richard Licata To Reunite With Bob Greenblatt At NBC

By | Tuesday July 26, 2011 @ 1:48pm PDT
Nellie Andreeva

EXCLUSIVE: After months of speculation, its official: Showtime’s long-time PR head Richard Licata is following his former boss Robert Greenblatt to NBC. Licata has been named to the newly created post of EVP Communications for NBC Entertainment, reporting to Entertainment Chairman Greenblatt. He is expected to start in September. There has been a lot of chatter that Greenblatt would bring close associates from CBS/Showtime to NBC after the no-poaching clause in his deal expired this month. While Licata is the only one with a deal in place, there also have been rumblings about CBS TV Studios’ development executive Bela Bajaria possibly getting a job at UMS. In his new position, Licata will be responsible for the strategic creative development and execution of all programming and media relations initiatives for NBC and Universal Media Studios. In addition to overseeing program publicity, talent relations, photography, events, and awards campaigns, Licata will serve as NBC Entertainment’s chief press officer, responsible for press outreach and relations pertaining to industry issues and public affairs. He will work closely with veteran executive Rebecca Marks, EVP Press and Publicity, who will continue to head day-to-day operations for NBC and UMS. Read More »

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