The CW’s new head of marketing is… Rick Haskins. The network’s outgoing marketing chief has agreed to stay on in a new, expended role. Haskins, whose full title was EVP Digital, New Technologies, Marketing and Brand Strategy, has been upped to EVP, Marketing and Digital Programs, a new position in which he will continue to report to the CW president Mark Pedowitz.
In his new role, Haskins will continue to spearhead all aspects of the network’s marketing and digital initiatives, as he has done since the network’s inception. Additionally, he will oversee the development and production of original digital entertainment content for The CW’s online, mobile and social media platforms. The CW has created some original content for online and social media in the past, but that will now become a big concerted effort that will include both digital extensions of the network’s series and new standalone programming. Haskins is opening the doors for pitches and is casting a wide net for longform or shortform, scripted or unscripted, weekly or even daily programs. The CW just received a cash infusion through its deals with Netflix and Hulu, with portion of the money earmarked for boosting the network’s development funds. Some of the projects will likely be produced in conjunction with Studio 2.0, the digital division of the CW corporate sibling and major supplier Warner Bros. TV. “We are looking for new talent, people who have had a passion project that would be better suited as a digital, not TV program,” Haskins said. Still, some of the shows that start online could transition to TV. Read More »
Veteran TV marketing executives Bob Bibb and Lew Goldstein will not be succeeding the CW’s marketing chief Rick Haskins who will be leaving the network in August. Despite a published report that Bibb and Godstein, who helped launch Fox and the WB, have been tapped to replace Haskins, I hear that new CW president Mark Pedowitz has yet to start a search for a marketing chief and that Bibb and Goldstein have neither met nor will be meeting for the job. The two most recently ran marketing for Lifetime until their contracts expired a year ago.
EXCLUSIVE: The CW’s marketing chief Rick Haskins, whose full title is EVP Digital, New Technologies, Marketing and Brand Strategy, will be leaving the network. Haskins’ contract is up in May, but he has agreed to stay on until August and shepherd the network’s fall launch campaign. He will also help through the transition as the CW’s new entertainment president, a position veteran Mark Pedowitz has been in negotiations for, names his new head of marketing. Haskins joined the network shortly after the January 2006 announcement of the dissolvement of the WB and UPN and the creation of the CW, and he became the first CW employee not associated with the WB or UPN. He was brought in by UPN topper Dawn Ostroff, who had been named entertainment president of the new network. The two have had close relationship dating back to their days at Lifetime, where Haskins was EVP/general manager and Ostroff EVP and head of development. When Ostroff in January indicated that she would leave the CW at the end of the season to relocate to New York, Haskins began mulling his own exit and has been taking meetings for jobs in the tech sector and in cable for the past few months. I hear he made the decision to leave on his own terms before CBS and Warner Bros brass even began the search for Ostroff’s successor. At the CW, Haskins, a 27-year marketing veteran, has … Read More »