The CW’s Marketing Chief Rick Haskins Stays, Gets Expanded Responsibilities

By | Wednesday November 30, 2011 @ 11:30am PST
Nellie Andreeva

The CW’s new head of marketing is… Rick Haskins. The network’s outgoing marketing chief has agreed to stay on in a new, expended role. Haskins, whose full title was EVP Digital, New Technologies, Marketing and Brand Strategy, has been upped to EVP, Marketing and Digital Programs, a new position in which he will continue to report to the CW president Mark Pedowitz.

In his new role, Haskins will continue to spearhead all aspects of the network’s marketing and digital initiatives, as he has done since the network’s inception. Additionally, he  will oversee the development and production of original digital entertainment content for The CW’s online, mobile and social media platforms. The CW has created some original content for online and social media in the past, but that will now become a big concerted effort that will include both digital extensions of the network’s series and new standalone programming. Haskins is opening the doors for pitches and is casting a wide net for longform or shortform, scripted or unscripted, weekly or even daily programs. The CW just received a cash infusion through its deals with Netflix and Hulu, with portion of the money earmarked for boosting the network’s development funds. Some of the projects will likely be produced in conjunction with Studio 2.0, the digital division of the CW corporate sibling and major supplier Warner Bros. TV. “We are looking for new talent, people who have had a passion project that would be better suited as a digital, not TV program,” Haskins said. Still, some of the shows that start online could transition to TV. Read More »

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CW Top Marketing Job Still Wide Open

By | Saturday May 14, 2011 @ 2:41pm PDT
Nellie Andreeva

Veteran TV marketing executives Bob Bibb and Lew Goldstein will not be succeeding the CW’s marketing chief Rick Haskins who will be leaving the network in August. Despite a published report that Bibb and Godstein, who helped launch Fox and the WB, have been tapped to replace Haskins, … Read More »

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CW Head Of Marketing Rick Haskins To Exit

By | Wednesday April 27, 2011 @ 12:00pm PDT
Nellie Andreeva

EXCLUSIVE: The CW’s marketing chief Rick Haskins, whose full title is EVP Digital, New Technologies, Marketing and Brand Strategy, will be leaving the network. Haskins’ contract is up in May, but he has agreed to stay on until August … Read More »

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