RATINGS RAT RACE: ‘Glee’ Gets MJ Bump

By | Wednesday February 1, 2012 @ 9:33am PST
Nellie Andreeva

Fox topped a quiet pre-February sweep night where it was the only network, along with the CW, to air an all-original lineup. The heavily promoted Michael Jackson-themed episode of Glee (3.6/10) was up 16% from the dramedy’s last original two … Read More »

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The CW Makes Big Push For Reality Show ‘Remodeled’; Delays ‘Ringer’, ’90210′ Returns

By | Friday December 9, 2011 @ 11:18am PST
Nellie Andreeva

The CW hasn’t been able to successfully launch a reality series in its 6-year history. (Long-running hit America’s Next Top Model originated on UPN.) Now the network is making its biggest effort to date with the midseason fashion docu series … Read More »

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RATINGS RAT RACE: ‘Loser’ & ‘Glee’ Drop, ‘Body Of Proof’ & ‘Raising Hope’ Inch Up

Nellie Andreeva

CBS (3.2/8 in adults 18-49, 15.4 million viewers) chalked up another Tuesday win in adults 18-49 and total viewers, paced by NCIS (4.0/11, 19.9 million), which was once again the top program of the night in both measures. The veteran procedural and its spinoff, NCIS: LA (3.3/8, 15 million), were both down a tenth in the demo from last week, while Unforgettable (2.4/6, 11.2 million) was flat.

The damage to hot Fox freshman comedy New Girl from its forced four-week hiatus after an initial three-week run appears to be long-term as the series last night posted a 3.5 18-49 rating for a third straight week — 20% lower than the show’s ratings just before the break, which was used for 2 baseball and 2 X Factor pre-emptions. This is a shame as last night’s episode, which introduced recurring guest star Justin Long, was particularly strong. At 8 PM, Glee (2.9/8) was down two tenths, or 6%, from last week, while Raising Hope (2.2/5) at 9:30 PM rose a tenth. All three series grew slightly in total viewers week-to-week, with Fox (2.9/8, 6.5 million) finishing second for the night in 18-49 and third in viewers. Read More »

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RATINGS RAT RACE: ‘NCIS’, ‘Biggest Loser’ Hit Season Highs, ‘Raising Hope’ Drops

Nellie Andreeva

Fox’s decision to pull red-hot new comedy New Girl after only three weeks on the air for a 4-week hiatus is coming back to haunt the network. Two weeks into New Girl‘s return, the freshman comedy (3.5/9) is still some … Read More »

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CW Announces Midseason Launch Dates

Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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RATINGS RAT RACE: Fox’s Lineup Down In Return From Long Hiatus; ‘Loser’ & ‘Parenthood’ Up

Nellie Andreeva

What happens if you take a new series that is blazing-hot in its first three airings and put it on ice for four weeks? That’s a sure way to sap momentum, and that’s exactly what happened to Fox’s comedy New Girl. The network’s entire Tuesday lineup returned low last night after a four-week hiatus, only half of which was for baseball coverage — for the past two weeks, Fox held New Girl and Glee on the bench to accommodate Simon Cowell’s The X Factor. New Girl (3.5/9) and Glee (2.9/8) were both down 19% from their most recent originals on October 4. Raising Hope (2.5/6) was down 14%. This is the first time since its premiere that New Girl didn’t win Tuesday night in 18-49. Fox insiders expect the series to recover within a couple of weeks. Still, after all the marketing muscle the network put into New Girl‘s launch, to take it off the air for four weeks after only three weeks was risky.

With New Girl trying to make up lost ground, CBS veteran NCIS (3.9/11, down a tenth from last week; 19.4 million viewers) topped the night in 18-49 and total viewers. NCIS: LA (3.4/9, 15.6 million) and Unforgettable (2.3/6, 11.3 million) were both down 8%. CBS (3.2/9, 15.4 million) won the night (and every hour of primetime) in 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘Unforgettable’ Rises, ‘Last Man’ Drops, ‘Man Up’ Premiere OK

Nellie Andreeva

Is this the news CBS needed to give rookie Unforgettable a back order? After inching down the past few weeks, the freshman procedural last night reversed the ratings trend with a 9% bump in adults 18-49 to a 2.5/6. Its lead-in NCIS: LA (3.3/8, 15.3 million) was flat, while NCIS (3.8/10, 19 million) was down a tenth from last week’s fast national and tied Fox’s The X Factor as the highest-rated program of the night in 18-49. (It won outright in total viewers.) CBS (3.2/8, 15.4 million) was second for the night in 18-49 and No. 1 in total viewers. Read More »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

Read More »

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RATINGS RAT RACE: ‘Happy Endings’ & ‘Revenge’ Rise, ‘Up All Night’ & ‘CSI’ Slip

Nellie Andreeva

With baseball games on Fox and TBS, the other broadcast networks faced rather atypical competition but survived mostly unscathed. Most series were flat or very close to their levels from last week, with four exceptions. On the plus side, ABC’s sophomore Happy Endings (3.3/8 in adults 18-49), which featured Megan Mullally as a guest star, grew 14% from its fast national number last week, while its lead-in, Modern Family, was virtually unchanged. ABC’s gains carried over to the 10 PM hour where Revenge (2.7/7, 7.9 million viewers) was up 8% from its 18-49 fast national last week. (Both series were adjusted in the finals.) In the negative column, NBC’s rookie Up All Night (2.0/6) was down 9% from last week’s fast national, while CBS’ veteran CSI (2.6/7, 10.8 million) was down 10% to a season low and slipped to second place in the 10 PM hour among 18-49 behind ABC’s Revenge. CSI still topped the time period in total viewers.

Also noteworthy last night — both repeats of freshman series slated in the wake of last week’s cancellations did better than the shows they replaced: NBC’s Whitney (1.3 vs. 1.0 for Free Agents last week) and Ringer (0.4 in 18-34 and 18-49, up 33% in 18-34 and flat in 18-49; 1.2 million viewers, up 9%). Here are the numbers for the rest of the rest of the series. Read More »

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CW Gives Full-Season Orders To ‘Hart Of Dixie’ & ‘Secret Circle’, Goes 3-For-3

By | Wednesday October 12, 2011 @ 3:00pm PDT
Nellie Andreeva

CW Gives Sarah Michelle Gellar Drama ‘Ringer’ Full-Season Order

In one fell swoop, The CW has given full-season orders to all of its three freshmen series. Following the pickup of Ringer earlier today, the network also has given back-nine orders to fellow rookies Hart Of Dixie and The Secret Circle. None of the three have been breakout hits for the CW, but network president Mark Pedowitz indicated that it was less the series’ ratings performance and more their long-term potential that drove the pickup decision. “We believe in the creative strength of these dramas, and by giving them back nine orders we can give our audience the chance to enjoy complete seasons of all three of them,” he said. “With compelling storylines, engaging characters and tremendous buzz, we firmly believe that Hart Of Dixie, Ringer and The Secret Circle can become signature series for The CW, the kind of top-notch shows that are synonymous with our brand.” The CW had been in bad shape in the ratings, down 36% in adults 18-39 to a 0.7 in the Live+Same Day numbers for premiere week. But when the Live+7 numbers for the season’s opening week came out yesterday, the network shot up 43% to a 1.0 to erase the declines and then some. Read More »

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CW Gives Sarah Michelle Gellar Drama ‘Ringer’ Full-Season Order

Nellie Andreeva

On the heels of a big ratings rebound last night, the CW’s new drama series Ringer has been given a full-season order. After a decent start, the Sarah Michelle Gellar-starring mystery kept sliding against original competition on the major … Read More »

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CW Cancels New Reality Series ‘H8R’

By | Thursday October 6, 2011 @ 3:15pm PDT
Nellie Andreeva

NBC Cancels New Comedy ‘Free Agents’

The CW is pulling new reality show H8R off the schedule effective immediately. Starting next week, the network will air repeats of new drama Ringer in H8R‘s Wednesday 8 PM slot. The demise of Read More »

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RATINGS RAT RACE: ‘Loser’ Hits Fall Low, ‘Body Of Proof’ Rises, CW Dramas Drop

Nellie Andreeva

It seems like most of the TV action last night was on TNT and TBS, which carried the baseball playoffs. The Big 4 broadcast networks didn’t deliver any major ratings bombshells this morning, with most series down just a notch from last week — a possible effect from baseball — … Read More »

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RATINGS RAT RACE: ‘New Girl’ Tops Night Again; ‘Unforgettable’, ‘Body Of Proof’ Slide

Nellie Andreeva

Its big premiere was not a fluke as Fox’s New Girl cemented its status of a breakout hit with a very strong Week 2 showing. The comedy starring Zooey Deschanel (4.4/11 in adults 18-49) was down only 6% from the fast national demo rating for its debut last week. (Along with Glee, New Girl will probably be adjusted up in the finals like last week, so a fast nationals-to-fast nationals comparison is more accurate.) For a second consecutive week, New Girl was the top program of the night in 18-49, and for a second straight week it built onto its Glee lead-in. The high school musical dramedy (3.6/10) was down 5% from its fast national last week. New Girl‘s lead-out, sophomore comedy Raising Hope (2.9/7), was down 6% from last week’s season premiere, holding onto a so-so 66% of the big New Girl numbers. Fox (3.6/9, 8.1 million) was No. 1 in 18-49 for a second week in a row.

CBS’ NCIS franchise continues its impressive fall run. At 8 PM, the mothership series (4.2/12, 19.2 million), which is in its ninth season, didn’t skip a beat, matching its fast national rating from the season premiere last week. (It too was adjusted up in the finals.) For a second straight week, NCIS topped time-slot rival Glee in 18-49 and was the most watched program of the night. NCIS: LA (3.5/9, 16.1 million) was down a tenth in the demo week-to-week. But new procedural Unforgettable (2.5/8, 12.3 million) couldn’t keep up, dropping 14% from its debut. It still won the 10 PM hour, but Unforgettable is already approaching the ratings levels of the series it replaced, The Good Wife, and the question is whether the show will continue to slide before bottoming out. CBS (3.4/9, 15.9 million) won the night in total viewers and was second to Fox in 18-49. Read More »

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RATINGS RAT RACE: ‘New Girl’ Opens Big, Tops Night, ‘Unforgettable’ Debut Solid

Nellie Andreeva

ANALYSIS: Behind ‘New Girl’s Surprisingly Big Opening And The iTunes Experiment
We may have the first breakout hit of the season. Fox’s quirky new comedy New Girl far exceeded ratings expectations with a huge debut, drawing a 4.7 rating/12 share among adults 18-49 to rank as the top program of the night by a wide margin. (UPDATE 9:15 AM: In the time-zone-adjusted Nielsen numbers just released by Fox, New Girl‘s premiere climbed to a 4.8/12.) In total viewers, the comedy starring Zooey Deschanel averaged 10.1 million viewers. Compared with the series premiere of Raising Hope in the same slot last fall, New Girl was up 52%. It posted Fox’s highest-rated live-action fall comedy debut in a decade, since Bernie Mac (5.7/14) in 2001. It even eclipsed the premiere of TV’s highest-rated comedy at the moment, ABC’s Modern Family, which opened with a 4.3 demo rating in 2009. It also paced Fox (3.9/10, 8.7 million) to a nightly win in the 18-49 demo. That is a nice validation for Fox’s marketing team, whose controversial decision to make the show’s pilot available on iTunes and VOD before the premiere raised concerns that the exposure might hurt ratings for the opener. (Unofficial estimates peg the number of streams at about 2 million.) New Girl also shot up from its lead-in, Glee (3.8/11, 8.9 million), whose third-season premiere was down sharply from the big Season 2 opener, by 31%. (All comparisons in this story are fast nationals to fast nationals. UPDATE 9:15 AM: In the time-adjusted numbers, the Glee premiere rose to a 4.0/11.) Following New Girl, the second season of Raising Hope (3.1/8, 6.9 million) was even in the demo with its premiere last fall when it followed Glee. Read More »

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RATINGS RAT RACE: OK Debut For ‘Ringer’, ’90210′ And ‘Parenthood’ Premieres Down

Nellie Andreeva

The CW brass considered the new Sarah Michelle Gellar drama Ringer a self-starter, and it proved them right in its debut last night. The mystery drama originally developed and piloted for CBS drew 2.74 million viewers, jumping 68% from its lead-in, the fourth-season premiere of 90210 (1.6 million). Ringer also brought in a broader, mostly older audience. In adults 18-49, the show was up from 90210 by 50% (1.2/3 vs. 0.8/3), while in adults 18-34, the advantage was 22% (1.1/3 vs. 0.9/2). Versus CW’s series debuts last fall, Ringer matched the performance of the now-defunct Hellcats and was down from the premiere of Nikita (1.4/4), though Nikita had a much stronger lead-in with The Vampire Diaries. Ringer was the CW’s most-watched program in the time period in three years, since the series premiere of 90210 in September 2009. Given the fact that last night was the CW’s first night of original programming after three months of repeats, the CW will give Ringer more sampling by re-running the premiere on Friday and again next Monday at 9 PM. As for 90210, it was down 18% in total viewers from the series’ debut last fall when it aired in the Monday 8 PM slot. It was on par with the May season finale. Read More »

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New Broadcast Season: Which Network’s Got The X Factor?

Nellie Andreeva

The broadcast season unofficially kicks off tonight. And just like in a kids board game, the youngest of the networks, the CW, got to start first, unspooling its new series Ringer starring Sarah Michelle Gellar. Also launching tonight are the new seasons of the CW’s 90210 and NBC’s Parenthood, marking the unofficial start of the new season, which kicks in on Monday. Here are the networks’ standings going into the fall season:

With Yankees, Red Sox and Phillies on tap for baseball’s postseason this year, along with the heavily promoted The X Factor and new big-budget dinosaur drama Terra Nova, Fox is in a position to significantly outperform last fall when the network carried the National League Championship Series and had two DOA shows, drama Lone Star and comedy Running Wilde. The question marks at the network this fall are the new comedies, New Girl and I Hate My Teenage Daughter, though both are propped up by solid lead-ins, Glee and X Factor, respectively, and whether Glee and House can rebound after a disappointing 2010-11 season. If the stars align and X Factor lives up to its ratings expectations, Fox may win the fourth quarter as it did two years ago when it also had the American League Championship Series and the highly rated freshman season of Glee.

Fox’s main rival for the top spot in the fall will be the epitome of stability, CBS, which will get a ratings boost from the re-launch of Two and a Half Men. The consensus is that CBS has potential breakout hits on its hands with new Monday comedy Two Broke Girls, which is launching behind the much-hyped return of Two and a Half Men, and possibly Thursday drama Person of Interest. The network is getting high marks for taking its aging series such as the CSI franchise and Survivor and relocating them to troubled spots on the schedule that they shore up. The network is expected to accomplish that again this season with the mothership CSI series, which is moving to Wednesday 10 PM, with its replacement on Thursday, Person of Interest, looking to do at least as well as CSI if not better. The only question marks at CBS are new Thursday 8:30 comedy How To Be a Gentleman and where Men will settle after the initial ratings spike. Read More »

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TV CASTINGS: Actors Join ‘American Horror Story’, ‘Ringer’ As Recurring

By | Thursday September 1, 2011 @ 11:04am PDT
Nellie Andreeva

Teddy Sears has been cast in a recurring role opposite Zachary Quinto on Ryan Murphy and Brad Falchuk’s new FX horror series American Horror Story. He will play the partner of Quinto’s gay character and co-owner with … Read More »

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TCA: Producers Say ‘The Lying Game’ Isn’t ‘Ringer’s Twin

Diane Haithman is contributing to Deadline’s coverage of TCA.

Near the beginning of today’s TCA panel on the ABC Family series The Lying Game, executive producers Charles Pratt Jr and Gina Girolamo were asked about the obvious similarities between this … Read More »

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