Fox topped a quiet pre-February sweep night where it was the only network, along with the CW, to air an all-original lineup. The heavily promoted Michael Jackson-themed episode of Glee (3.6/10) was up 16% from the dramedy’s last original two weeks ago. It was a rare No. 1 demo finish on the night for Glee this season. Fox’s freshman New Girl (3.5/9) was up a tenth from two weeks ago, while Raising Hope (2.1/5) was down 9%. Fox (3.2/8, 7.5 million) won the night in 18-49, while CBS’ all-rerun lineup (1.7/5, 10.6 million) was tops in total viewers. ABC and NBC had one original offering each. Following Last Man Standing repeats, the season finale of Celebrity Wife Swap (1.9/5) posted a series low. NBC’s The Biggest Loser (2.1/6) was even with last week’s hourlong episode to tie a season low. The CW’s Ringer (0.6/1) returned from an eight-week hiatus even with its last original in November, which was a series low. Its lead-in, 90210 (0.7/2), was flat with last week in 18-49 and up 14% in 18-34 (0.8/3).
The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates:
UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.
Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.
PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:
October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.
In one fell swoop, The CW has given full-season orders to all of its three freshmen series. Following the pickup of Ringer earlier today, the network also has given back-nine orders to fellow rookies Hart Of Dixie and The Secret Circle. None of the three have been breakout hits for the CW, but network president Mark Pedowitz indicated that it was less the series’ ratings performance and more their long-term potential that drove the pickup decision. “We believe in the creative strength of these dramas, and by giving them back nine orders we can give our audience the chance to enjoy complete seasons of all three of them,” he said. “With compelling storylines, engaging characters and tremendous buzz, we firmly believe that Hart Of Dixie, Ringer and The Secret Circle can become signature series for The CW, the kind of top-notch shows that are synonymous with our brand.” The CW had been in bad shape in the ratings, down 36% in adults 18-39 to a 0.7 in the Live+Same Day numbers for premiere week. But when the Live+7 numbers for the season’s opening week came out yesterday, the network shot up 43% to a 1.0 to erase the declines and then some.
On the heels of a big ratings rebound last night, the CW’s new drama series Ringer has been given a full-season order. After a decent start, the Sarah Michelle Gellar-starring mystery kept sliding against original competition on the major …
The broadcast season unofficially kicks off tonight. And just like in a kids board game, the youngest of the networks, the CW, got to start first, unspooling its new series Ringer starring Sarah Michelle Gellar. Also launching tonight are the new seasons of the CW’s 90210 and NBC’s Parenthood, marking the unofficial start of the new season, which kicks in on Monday. Here are the networks’ standings going into the fall season:
With Yankees, Red Sox and Phillies on tap for baseball’s postseason this year, along with the heavily promoted The X Factor and new big-budget dinosaur drama Terra Nova, Fox is in a position to significantly outperform last fall when the network carried the National League Championship Series and had two DOA shows, drama Lone Star and comedy Running Wilde. The question marks at the network this fall are the new comedies, New Girl and I Hate My Teenage Daughter, though both are propped up by solid lead-ins, Glee and X Factor, respectively, and whether Glee and House can rebound after a disappointing 2010-11 season. If the stars align and X Factor lives up to its ratings expectations, Fox may win the fourth quarter as it did two years ago when it also had the American League Championship Series and the highly rated freshman season of Glee.
Fox’s main rival for the top spot in the fall will be the epitome of stability, CBS, which will get a ratings boost from the re-launch of Two and a Half Men. The consensus is that CBS has potential breakout hits on its hands with new Monday comedy Two Broke Girls, which is launching behind the much-hyped return of Two and a Half Men, and possibly Thursday drama Person of Interest. The network is getting high marks for taking its aging series such as the CSI franchise and Survivor and relocating them to troubled spots on the schedule that they shore up. The network is expected to accomplish that again this season with the mothership CSI series, which is moving to Wednesday 10 PM, with its replacement on Thursday, Person of Interest, looking to do at least as well as CSI if not better. The only question marks at CBS are new Thursday 8:30 comedy How To Be a Gentleman and where Men will settle after the initial ratings spike.