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Bravo Unveils Slate Of 17 New And 18 Returning Series, Announces Scripted & Unscripted Projects In Development
Bravo Media today unveiled what it says is its largest slate of original programming ever with 17 newly greenlighted and 18 returning unscripted series. That is a 15% increase over last year. Bravo also announced three new scripted and three unscripted projects in development. Bravo’s first scripted pilot, Rita, is now in production as the network is eying a launch of its first scripted series in the fourth quarter. (Bravo’s second scripted pilot, The Joneses, did not go to production.) Bravo logged its seventh consecutive year of ratings growth in 2012 and is currently running up vs. last year in total viewers and the 18-49 and 25-54 demographics. “Bravo’s ongoing investment in high-quality original content across every platform continues to drive our growth year-over-year,” said Frances Berwick, President of Bravo and Style Media. Bravo, which recently moved under the oversight of NBCU cable maven Bonnie Hammer, also is expanding its multi-screen initiatives and increasing the number of TV360 deals. The network’s slate introduced today indicates that creatively, Bravo is staying the course, at least for now. Here are the details on new and returning series and projects in development:
NEW SERIES GREENLIGHTS:
“Below Deck” – Summer 2013
Produced by 51 Minds with Mark Cronin and Courtland Cox as Executive Producers.
The upstairs and downstairs worlds collide when this young and single crew, known as “yachties,” live, love and work together onboard a privately owned extravagant yacht. Working and tending to the ever-changing needs of their demanding charter guests is not always smooth sailing.
EXCLUSIVE: Bravo is taking a step toward launching its first original scripted series with the pickup of its first scripted pilots, both from established female writer-producers and based on existing properties. The cable network has given the green light to Liz Tigelaar’s The Joneses and Krista Vernoff’s Rita. The Joneses, from ABC Studios, is based on the 2009 indie film of the same name that starred Demi Moore and David Duchovny. Rita, from Fox TV Studios, is an adaptation of a Danish format. Bravo plans to debut its first original scripted series in the fourth quarter of 2013.
Bravo brass announced their intent to enter original scripted programming last year. The network’s efforts in the arena shifted into high gear in March when the network hired Andrew Wang as VP Scripted Development & Production. The network put a slew of projects in development, with The Joneses and Rita emerging with the first pilot orders. “We went out looking for shows that spoke to the Bravo brand of great aspirational female-driven upscale worlds” and came from strong creative auspices, Wang said.