Rob Schneider Challenges TV Biz Model With Independently Produced Comedy Series He Co-Created, Financed & Stars In

By | Thursday January 30, 2014 @ 12:22pm PST
Nellie Andreeva

robschneiderRob Schneider is returning to series television, this time on his own terms. In a endeavor he hopes “shakes up Hollywood”, the actor-comedian is self-financing and starring in an eight-episode independently produced comedy series he co-wrote with his wife, Mexican writer-producer Patricia Azarcoya Schneider, who will co-star on the show, and his friend, comedian Jamie Lissow. “I want to do my own Fawlty Towers,” said Rob Schneider, referring to the popular British sitcom, which John Cleese co-wrote and starred in with his then-wife Connie Booth. Like his 2012 comedy Rob on CBS, where his wife was played by a professional actress, the new show will be loosely based on Schneider’s life. But the similarities end there. Rob, which is the subject of a joke in the pilot of the new series, was a traditional multi-camera, multi-generational sitcom about a guy, his Mexican wife and his in-laws. As the title of the new series, Real Rob, indicates, it is a more honest portrayal of “an exaggerated version of my life,” Schneider said. “I’m not afraid to expose aspects of my life; this is close to the bone.” The single-schneiderscamera, documentary-style half-hour is edgier, geared to cable networks. It centers on Rob, playing a version of himself, his Mexican wife Patricia, also playing herself, Rob’s incompetent assistant whom he cannot fire because he is his friend, and Rob’s personal stalker. The narrative is punctuated by Schneider doing stand-up bits in the vein of FX’s Louie and the early years of Seinfeld. The Schneiders and Lissow have written all eight scripts. Casting of the remaining roles is underway with filming slated to begin March 3 in Los Angeles (exteriors) and Florida’s Full Sail University studio facilities (interiors).

As an independent production, Real Rob is being made for less than a network show by keeping costs down. “The biggest expense on Rob was Rob Schneider, and we managed to cut that cost down to zero,” quipped Schneider, who is not getting paid for his services. To mount a series production without the backing of a studio, the Schneiders have relied on help from friends. Schneider is footing most of the bill as “the majority shareholder on the show” — “I’m putting my money where my mouth is,” he said — but he also has silent financial partners. Also helping out are veteran casting director and former Disney head of casting Marcia Ross, who is doing the casting, and Mexican cinematographer Carlos Hidalgo Valdes, who is behind the camera. Read More »

Comments 29

Rob Schneider Signs With New Wave

By | Tuesday July 31, 2012 @ 5:27pm PDT
Nellie Andreeva

Rob Schneider has signed with New Wave Entertainment for management. Saturday Night Live alum Schneider most recently toplined his own comedy series Rob on CBS. His feature credits include Deuce Bigelow, Hot Chick and Grown Ups. Schneider continues … Read More »

Comments (11)

Rob Schneider Tangos With Gale Anne Hurd In ‘Teach Me How To Dance’

By | Wednesday April 4, 2012 @ 2:28pm PDT
Mike Fleming

EXCLUSIVE: The remaking of Rob Schneider as comic leading man continues! After scoring in the CBS sitcom Rob, Schneider’s teaming with Terminator and The Walking Dead producer Gale Anne Hurd on the feature comedy vehicle Teach Me to Dance. He’ll … Read More »

Comments (13)

CBS Slots New Rob Schneider Comedy, ‘Undercover Boss’ For Midseason

By | Monday November 14, 2011 @ 3:00pm PST
Nellie Andreeva

As usual, CBS will be making only minor tweaks to its schedule in midseason. The network’s new mulch-ethnic family comedy series ¡Rob! starring Rob Schneider will air in the Thursday 8:30 PM slot beginning January 12. To make room, … Read More »

Comments (15)

CBS Gives Rob Schneider’s Family Comedy Midseason Series Order

By | Monday September 26, 2011 @ 3:49pm PDT
Nellie Andreeva

Rob Schneider is officially returning to primetime. CBS has handed a midseason series order to Schneider’s untitled family comedy. I hear the pickup is for eight episodes. While it was tracking well, the pilot didn’t make the cut for a fall series order at the upfronts, but CBS liked it enough to order a revamped second pilot that included major casting changes as well as several backup scripts. The multi-camera comedy, which Schneider co-wrote with Lew Morton based on the actor’s real-life experiences, stars Schneider as Rob, a confirmed bachelor who has just married into a tight-knit Mexican-American family. Spanish actress Claudia Bassols plays his wife, Maggie. Diana Maria Riva plays his mother-in-law, Rosa. Both roles were recast from the pilot, as was the role of Schneider’s father-in-law, now played by Cheech Marin. Remaining from the original cast are Schneider, Read More »

Comments 37

CBS Rounds Out Revamped Cast Of Rob Schneider Comedy Pilot

By | Friday August 5, 2011 @ 6:50pm PDT
Nellie Andreeva

EXCLUSIVE: Diana Maria Riva and Spanish actress Claudia Bassols are set to co-star opposite Rob Schneider and Cheech Marin in the Schneider’s untitled CBS comedy, which is shooting a … Read More »

Comments 26

CBS Orders New Pilot, Backup Scripts For Rob Schnieder Comedy, Recastings Pending

By | Wednesday June 8, 2011 @ 4:55pm PDT
Nellie Andreeva

EXCLUSIVE: CBS has solidified the midseason chances of the untitled Rob Schneider comedy pilot with an order for a new pilot as well as a number of additional scripts. The multi-camera comedy, which Schneider co-wrote with Lew Morton … Read More »

Comments 32

CBS Comedy Update: Rob Schneider & Peter Knight In Contention, Schneider Likely To Go

By | Wednesday May 18, 2011 @ 6:42pm PDT
Nellie Andreeva

This is an update of my Tuesday story that the Rob Schneider comedy pilot is in serious contention for a midseason order. CBS entertainment president Nina Tassler confirmed this morning that she plans to pick up comedy series for midseason and will focus on that when she goes back … Read More »

Comments (18)

Rob Schneider’s Comedy Remains In Strong Contention For Midseason At CBS

By | Tuesday May 17, 2011 @ 9:30am PDT
Nellie Andreeva

CBS is keeping the untitled Rob Schneider comedy in strong contention for midseason. Since CBS ordered only two new comedy series, Two Broke Girls and How to Be a Gentleman, there has been speculation that the network may pick … Read More »

Comments (15)

Four Board CBS Comedy Pilots

Nellie Andreeva

Former My Name Is Earl co-star Nadine Velazquez, Ugly Betty alum Tony Plana and Lupe Ontiveros and  are set to co-star opposite Rob Schneider in his untitled comedy pilot for … Read More »

Comments (3)

CBS Picks Up Family Comedy Starring Rob Schneider & Produced By Tannenbaums

By | Thursday October 28, 2010 @ 8:25pm PDT
Nellie Andreeva

EXCLUSIVE: Eric and Kim Tannenbaum are fashionably late to the marketplace in their first development season at their new home, CBS TV Studios. But their last-minute comedy sale to CBS is a big one: a half-hour starring Rob Schneider in his first TV series gig in 13 years. The untitled project, to be written by Lew Morton (Saturday Night Live, Big Lake) and Schneider, is based on Schneider’s life and centers on a solitary guy who marries into a huge Mexican-American family. Morton, Eric and Kim Tannenbaum are executive producing, with Schneider and his brother John Schneider producing through their From Out of Nowhere Prods. CBS TV Studios and the Tannenbaum Co. are producing the comedy, which has received a script order. Read More »

Comments 29