On the heels of canceling fellow spinoff CSI: Miami, CBS has renewed the youngest in the franchise, CSI: NY. Additionally, the network has pulled the plug on the midseason comedy Rob. The fate of the last remaining CBS bubble series, veteran comedy Rules Of Engagement, is still being determined.
RATINGS RAT RACE: Strong Premiere For ‘Rob’, Slow Start For ‘Finder’ & ’30 Rock’, ‘The Firm’ Takes Plunge In Regular Slot Debut
Bad reviews be damned. Rob Schneider’s new CBS comedy series Rob overperformed in its series premiere last night, drawing a 4.1/11 among adults 18-49 and 13.5 million viewers. The multi-cultural sitcom delivered CBS’ best numbers in the Thursday 8:30 PM slot in almost two years, since the Thursday finale of Survivor: Heroes And Villains on May 13, 2010, and ranked as the third-highest-rated new series premiere this season among 18-49 behind CBS’ 2 Broke Girls and Fox’s New Girl. On the cautionary side, Rob did only slightly better than the debut of the now-defunct $#*! My Dad Says in the time period in fall 2010 (4.0 in 18-49). Rob was helped by a strong lead-in from The Big Bang Theory (5.2/15), which was up 13% from its last original five weeks ago. (Rob was also probably aided by its strong Hispanic themes – George Lopez’ appeal to Latinos helped the ABC sitcom get to syndication). Rob lifted CBS’ rookie drama Person Of Interest (3.2/8, 14.3 million) at 9 PM to series highs in adults 18-49 and total viewers. The Mentalist (2.7/7) was flat. CBS easily won the night in 18-49 and total viewers.
As usual, CBS will be making only minor tweaks to its schedule in midseason. The network’s new mulch-ethnic family comedy series ¡Rob! starring Rob Schneider will air in the Thursday 8:30 PM slot beginning January 12. To make room, CBS just cut the order for Rules Of Engagement, which airs in the time period; Rules will return later in the spring following ¡Rob!’s eight-week run. Based on Schneider’s real-life experiences, ¡Rob! stars the actor as a lifelong bachelor who just married into a tight-knit Mexican-American family. (Thus the Spanish-style punctuation of the title) Meanwhile, CBS’ reality series Undercover Boss will return to Sundays, serving as a bridge between the two cycles of The Amazing Race at 8 PM. It premieres on January 15. No word yet when and where CBS’ midseason drama The 2-2 will air.