NBC began its Today show Olympics walk-up this morning with a strategically timed piece in The New York Times about a Comcast-wide ad blitz for a new show tagline “Rise to Shine”. It’s part of a big push to get Today back on top in the morning infotainment show ratings. In the article, NBC noted that Today, which lost its ratings crown to ABC’s Good Morning America some time ago, has been chipping away at GMA’s lead, even beating its rival by 18,000 in the news demo the week of December 16 (aka The Week GMA Sent Robin Roberts to the Vatican). The head of NBC News research spoke passionately about Matt Lauer‘s importance to the show’s ratings resuscitation, and Matt himself discussed taking selfies when you think you’re looking good, not when you’re looking bad.
GMA responded this morning with a news release announcing that it won all four quarters of 2013, including its largest fourth-quarter total-viewer lead over Today in more than 22 years, and its biggest demo lead over Today in 19 years (371,000 viewers) during the final full week of the calendar year.
Oh, and Robin Roberts come out on GMA this morning — taking some of the wind out of Today’s carefully orchestrated “Rise to Shine”. Read More »
Today finished first among 25- to 54-year-olds for the week – its first demo win in nearly six months. The NBC morning infotainment show edged out ABC’s Good Morning America by 18,000 viewers in the age bracket, while … Read More »
Robin Roberts this morning co-anchored her first Good Morning America since leaving more than five months ago to undergo a bone marrow transplant to treat a rare blood disorder. “I keep pinching myself and I realize that this is real. This is really happening,” Roberts said. She already … Read More »
On today’s Good Morning America telecast, George Stephanopoulos announced that his co-anchor Robin Roberts will be back on the air February 20, with her return and the countdown to it happening during the current February sweep. She will resume duties part-time, gradually expanding to hosting the show five … Read More »
Good Morning America anchor Robin Roberts today made her first visit to the set of the ABC morning show since her bone marrow transplant in September. She arrived at the studio at 5 AM for … Read More »
The Good Morning America co-anchor’s last show before departing for a bone marrow transplant was August 31. She joined her crew via satellite today to say she’s received the all-clear from her doctors to begin the process of returning to the ABC morning show — beginning with … Read More »
We’re getting more details on who will be stepping in as Good Morning America guest hosts while Robin Roberts is on medical leave. Stephen Colbert, the cast of Modern Family and Rob Lowe will be … Read More »
Robin Roberts announced this morning on Good Morning America that Friday, August 31 will be her last day on air before she starts an extended medical leave to undergo a bone marrow transplant for a disease previously known … Read More »
Robin Roberts says the break was good for her and she’s rested and ready to go. “My needle was past E when I left here a couple of weeks ago, but I’ve got a full tank, so … Read More »
For the record, it’s a very sympathetic way to exit. Because here’s how Good Morning America anchor Robin Roberts told viewers that her medical problems were taking their toll a little early. ”Well, a full disclosure here, I’m not … Read More »
Ray Richmond contributes to Deadline’s TV coverage.
Good Morning America anchor Robin Roberts revealed this morning at TCA via satellite feed from ABC’s studios in New York that she … Read More »
Good Morning America co-host Robin Roberts, who successfully underwent breast cancer treatment five years ago, announced this morning that she has been diagnosed with MDS, or myelodysplastic syndrome, a disease of the blood and bone marrow once known as preleukemia. She said she is starting pre-treatment today -– chemotherapy in … Read More »