The roadshow for Anchorman 2 rolled into North Dakota this weekend, where Will Ferrell, in Ron Burgundy garb, hosted a local newscast. Here’s the broadcast, if you’ve got half an hour. You’ve really got to give Ferrell credit for commitment to promoting this film. It doesn’t get much more grassroots than this.
UPDATE: Will Ferrell as Ron Burgundy will be calling a pro curling match during the Tim Horton’s Roar of the Rings, December 1 in Manitoba. (Scroll to the bottom for the announcement vid.)
Paramount‘s marketing team must be working overtime brainstorming PR stunts for their Anchorman 2: The Legend Continues; now they’ve landed Ron Burgundy (AKA Will Ferrell) a gig on Canada’s The Sports Network. “Legendary broadcaster Ron Burgundy will join the network’s team of broadcasters beginning in December,” TSN announced Friday, with details of Burgundy’s new post to be revealed live during Sunday’s Grey Cup. Paramount’s got just under a month to pack in the promo gags before Anchorman 2‘s December 20 bow. Earlier this week Burgundy stopped by Conan to riff on Toronto mayor Rob Ford’s recent headline-making news. Today Paramount released a brief Burgundy video to capitalize on this weekend’s Doctor Who 50th Anniversary mania: Read More »