Ronan Farrow‘s debut as host of Ronan Farrow Daily on MSNBC scored 216,000 viewers Monday — the cable network’s smallest audience of the day, tied with 10 AM’s Jansing & Co. Farrow — who was recruited, in part, to attract the next generation of news viewers to the network — averaged just 21,000 viewers in the younger 18-49 demo. Among 25- to 54-year-olds, he logged an average of 46,000 viewers. His biggest audience by far was among viewers ages 50 and older — 195,000 of them. That older skew is typical of news programming but might be somewhat surprising given how assiduously he catered to younger viewers during his maiden broadcast.
Farrow recruited fewer viewers — and fewer young ones — than did Andrea Mitchell Reports in its new timeslot. Mitchell’s show logged 223,000 overall viewers, including 48,000 viewers in the 18-49 demo, and 71,000 in the news demo — 25-54. Mitchell’s show, ironically, did not do as well with the 50+ crowd as did Farrow, scoring an average of 174,000 of them. The only program that scored a smaller crowd of 18- to 49-year-olds on MSNBC that day was the show that followed Farrow’s, The Reid Report — the other new program making its debut that day, hosted by Joy Reid. It clocked 262,000 overall viewers, just 14,000 in that younger demo, 38,000 in the news demo, and 245,000 viewers ages 50+.