MSNBC‘s Ronan Farrow Daily slipped slightly in its second telecast Tuesday, averaging 209,000 viewers — 45,000 of them in the news demo – but his audience crept up to 34,000 in the younger 18-49 demo. Still, even his young demo numbers fell short of one year ago, when Andrea Mitchell Reports logged 492,000 viewers in the time slot on the comparable Tuesday, including 123,000 in the news demo and 106,000 in the 18-49 demo. Mitchell’s program also averaged 382,000 viewers ages 50 and older, while Ronan Farrow yesterday clocked 174,000 in that age bracket, so his show can be said to be skewing younger. Farrow’s lead-out, The Reid Report, scored 307,00 viewers and 79,000 in the news demo on Tuesday.
Farrow’s debut Monday scored 216,000 viewers — the cable network’s smallest audience of the day, tied with 10 AM’s Jansing & Co. Farrow — who was recruited, in part, to attract the next generation of news viewers to the network — averaged just 21,000 viewers in the younger 18-49 demo Monday. Among 25- to 54-year-olds, he logged an average of 46,000 viewers. His biggest audience by far was among viewers ages 50 and older — 195,000 of them. That older skew is typical of news programming but might be somewhat surprising given how assiduously he catered to younger viewers during his maiden broadcast.
Ronan Farrow‘s debut as host of Ronan Farrow Daily on MSNBC scored 216,000 viewers Monday — the cable network’s smallest audience of the day, tied with 10 AM’s Jansing & Co. Farrow — who was recruited, in part, to attract the next generation of news viewers to the network — averaged just 21,000 viewers in the younger 18-49 demo. Among 25- to 54-year-olds, he logged an average of 46,000 viewers. His biggest audience by far was among viewers ages 50 and older — 195,000 of them. That older skew is typical of news programming but might be somewhat surprising given how assiduously he catered to younger viewers during his maiden broadcast.
Farrow recruited fewer viewers — and fewer young ones — than did Andrea Mitchell Reports in its new timeslot. Mitchell’s show logged 223,000 overall viewers, including 48,000 viewers in the 18-49 demo, and 71,000 in the news demo — 25-54. Mitchell’s show, ironically, did not do as well with the 50+ crowd as did Farrow, scoring an average of 174,000 of them. The only program that scored a smaller crowd of 18- to 49-year-olds on MSNBC that day was the show that followed Farrow’s, The Reid Report — the other new program making its debut that day, hosted by Joy Reid. It clocked 262,000 overall viewers, just 14,000 in that younger demo, 38,000 in the news demo, and 245,000 viewers ages 50+.
More than four months after MSNBC confirmed that Ronan Farrow would be getting his own show on the cable news network, he finally has a debut date. Farrow’s yet unnamed show will premiere on February 24 at 1 PM ET, MSNBC announced this morning. Also joining the daytime lineup is longtime contributor and Grio.com editor Joy Reid. The recent fill-in host’s own show will also start February 24 at 2 PM ET following Farrow. “Ronan and Joy are two of the most thoughtful and impressive journalists out there and I’m excited for what they will bring to the afternoon,” said MSNBC president Phil Griffin in a statement today. The additions mean some current MSNBC shows will be moved around: Andrea Mitchell Reports will shift to noon, and NewsNation With Tamron Hall will move to 11 AM ET.
UPDATE, 1:47 PM: Last night Ronan Farrow chastised the Golden Globes on NBC for their tribute to Woody Allen and what he says they left out. Today, the soon-to-be MSNBC host was on the cable news network but didn’t say a word about Woody. Today the son of Allen’s former longtime companion Mia Farrow was on with anchor Craig Melvin talking about former Defense Secretary Robert Gate’s controversial new memoir — with not a murmur of the controversy he started with his own tweets on Sunday. Farrow did tweet afterwards today that “Robert Gates’ neck brace is stylin’.” NBC and MSNBC had no comment on Farrow’s tweet about the Golden Globes and Allen or his future at the cable newser.
Related: Golden Globes: Live Blog
PREVIOUS, JAN 12, 8:47 PM: First Mia Farrow tweeted she was turning off the Golden Globes on NBC when they went to the Woody Allen tribute. Now her son and upcoming MSNBC host Ronan Farrow lashed out against his mother’s former longtime companion, also on Twitter.
Missed the Woody Allen tribute – did they put the part where a woman publicly confirmed he molested her at age 7 before or after Annie Hall?
— Ronan Farrow (@RonanFarrow) January 13, 2014
MSNBC has been in talks with the son of Mia Farrow and Woody Allen (or Frank Sinatra?) for months, and today …