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Has Oprah’s Star Power Dimmed? Relaunch Of OWN Will Put That To The Test

By DAVID LIEBERMAN, Executive Editor | Monday October 10, 2011 @ 1:20pm PDTTags: Christina Norman, David Zaslav, Discovery Communications, Oprah Winfrey, Oprah Winfrey Network, OWN Network, Peter Liguori, Rosie O'Donnell, Rosie O'Donnell OWN Network

Oprah Winfrey and Discovery Communications CEO David Zaslav have run out of excuses: With their unofficial relaunch today of OWN, they’ll have no one to blame but themselves if their struggling joint venture fails to show a big improvement in the ratings following a dismal 3Q. In its targeted demo, women 25-54, OWN delivered a rating of .16 — down 16% vs. the same period last year when the channel was still Discovery Health. OWN may have set a deceptively low bar for itself; word is that it cut back on marketing in preparation for the relaunch. Still, the channel is betting everything on Oprah’s star power — and, to a lesser extent, Rosie O’Donnell’s — and that will be put to the test beginning today with the launch of The Rosie Show (7-8 PM) and Oprah’s Lifeclass (8-9 PM). Winfrey’s program, built on clips from her syndicated talk show, begins with one of her classics: for an episode about “ego,” she will include scenes from the show where she illustrated how much weight she lost from a liquid protein diet by wheeling in a wagon filled with 70 pounds of fat. Discovery will air both shows today on TLC, Investigation Discovery, Discovery Fit & Health and Planet Green as well as OWN.  The joint venture also is spending more than $10M for marketing, not including free ad time on Discovery-owned networks. The cash is going for ads on hit shows such as The X Factor and Dancing With The Stars, as well as radio and billboards, and websites including Yahoo, Google, People.com, Technorati, and TVGuide.com. READ MORE »

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Oprah Winfrey And Rosie O’Donnell Shows To Debut On Five Discovery Networks

By DAVID LIEBERMAN, Executive Editor | Thursday October 6, 2011 @ 6:58am PDTTags: David Zaslav, Discovery Communications, Investigation Discovery, Oprah Winfrey, Oprah Winfrey Network, OWN: Oprah Winfrey Network, Rosie O'Donnell, Rosie O'Donnell OWN Network, Rosie O'Donnell Talk Show, TLC

(Los Angeles, CA) – OWN: Oprah Winfrey Network announced today that the premiere episodes of the new OWN series “The Rosie Show” and “Oprah’s Lifeclass” will air concurrently across five Discovery Communications networks when the series debut

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Discovery Communications To Invest $50 Million More In OWN Original Programming

By NELLIE ANDREEVA | Friday February 11, 2011 @ 9:54am PSTTags: Cable TV, David Zaslav, Discovery Communications, Oprah Winfrey, Oprah Winfrey Network, OWN Network, OWN Original Programming, OWN Ratings, Rosie O'Donnell OWN Network, Rosie O'Donnell Talk Show, TV
Nellie Andreeva

During its earnings call today, Discovery Communications said that it will invest an additional $50 million in OWN: The Oprah Winfrey Network, earmarked to boost the fledgling network’s original programming. The new cash infusion into OWN is on top of … Read More »

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Rosie O’Donnell To Do Specials For OWN Documentaries While Net’s Rating Slip

By NELLIE ANDREEVA | Thursday January 20, 2011 @ 10:40am PSTTags: Becoming Chaz, Chaz Bono, OWN, OWN Documentaries, OWN Network, OWN Ratings, Rosie O'Donnell, Rosie O'Donnell OWN Network, Rosie O'Donnell Talk Show, TV, TV Deals
Nellie Andreeva

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