Rotten Tomatoes‘ film recommendations are often hit and miss, so the question is how much stock will be put in the much more nebulous world of TV series reviews? The aggregator site, acquired by Warner Bros in 2011 and run through the social movie site Flixster, will launch TV Zone beginning tomorrow (parts of the service will go live this evening) offering reviews of full seasons of primetime scripted TV series. The parameters for a good score will be similar to the site’s movie rules: to be “Certified Fresh” a series must have 60% positive reviews, and the same cutoffs apply. But film and TV are different and there will be growing pains on how to apply the site’s processes to the TV side. “We’re doing reviews at the season level the way most critics do”, editor-in-chief Matt Atchity tells Deadline. “We’re still discussing how to handle [individual show] recaps and how that will impact the Tomatometers”. At launch, the site will provide coverage of “all the reviews we can find” for the previous four years of a show. In cases of longer-running shows like The Office, the site will go back to the beginning of the series and work forward. Initially there won’t be coverage of reality TV — “we don’t want to bite off more than we can chew”, Atchity says. He says plans are to staff up on the TV side but much of that depends …
Warner Bros Civil War? Its Rotten Tomatoes Suspends Comments On Its ‘Dark Knight Rises’ After Movie Reviewers Threatened
Warner Bros owns Rotten Tomatoes (through the social movie site Flixster.com). Warner Bros also owns The Dark Knight Rises (with co-financier Legendary Pictures). Now the studio finds itself with the weird and rare dilemma of protecting movie reviewers who hated the movie from furious Rotten Tomatoes readers. AP reports tonight that RottenTomatoes.com for the first time ever suspended user comments today on movie reviews of the final installment of Christopher Nolan’s Batman trilogy hitting theaters Friday. Why? Because the comments savaged and threatened those critics who wrote negative reviews, including Marshall Fine of Hollywood & Fine, Christy Lemire of The Associated Press, and Nick Pinkerton of the Village Voice. However the movie overall has an 84% positive rating on RottenTomatoes.com. Matt Atchity, the site’s editor-in-chief, told the AP: ”It just got to be too much hate.” There’s no doubt that RottenTomatoes.com is a controversial site – and even more so now. Atchity also told The AP he is worried about a similar backlash when director Peter Jackson’s The Hobbit: An Unexpected Journey is released later this year. “We may do away with comments completely or get to a place where comments are only activated after a movie opens.”
BURBANK, Calif., May 4, 2011 – Warner Bros. Home Entertainment Group today announced an agreement to acquire Flixster, the movie discovery application company with over 25 million worldwide users per month. The acquisition also includes Rotten Tomatoes website devoted to film reviews, information and news. Under the terms of the deal, Flixster will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device.
Warner Bros. Home Entertainment Group will utilize the Flixster brand and technical expertise to launch a number of initiatives designed to grow digital content ownership, including the recently announced consumer application “Digital Everywhere.” This studio-agnostic application will be the ultimate destination for consumers to organize and access their entire digital library from anywhere on the device of their choice, as well as to share recommendations and discover new content. The Flixster acquisition and “Digital Everywhere,” combined with the Studio’s support of the UltraViolet format are all part of an overall strategy to give consumers even more freedom, utility and value for their digital purchases.
“Driving the growth of digital ownership is a central, strategic focus for Warner Bros.,” said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment. “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will