UPDATED, 9 AM: The broadcast network that seemed to go the most ga-ga over the Royal Baby Birth in daytime yesterday enjoyed the biggest spike in its evening newscast crowd. ABC‘s evening news attracted nearly 650,000 more viewers than it had the previous Monday; NBC attracted an additional 545,000. And taking the high road left CBS at the back with an additional 125,000. Still, NBC’s evening news scored the biggest overall audience — 8 million viewers — followed by ABC’s 7.8 mil, and CBS’s 6.6 mil.
PREVIOUS: The Royal Baby bestowed regal ratings on NBC last night at 10 PM. Metered-market household ratings for NBC’s Dateline special, The Little Prince jumped 47% compared to the numbers Siberia clocked in the same hour the prior Monday. The Little Prince was up 22% compared to the network’s prior three-week average at 10 on Mondays since hockey’s Stanley Cup Finals. The special hung on to its ratings half-hour to half-hour – “flat” being the new “up” at 10 p.m. these days.
(Still, the titled tot was no Stephen King, TV-ratings-wise. While Dateline logged an average of 3.05 million viewers at 10, CBS’s King event-series, Under the Dome bagged 11.4 million Monday night. Dome enjoyed its second straight week of ratings growth and its best numbers since its second week, Royal Baby competition notwithstanding.) Read More »
There was an industry-wide delay in reporting overnight ratings in the UK after the mania surrounding yesterday’s Royal Baby coverage. In non-palace-related programming, BBC Four’s biopic Burton & Taylor, starring Dominic West and Helena Bonham Carter, averaged 1.17M viewers for a 5.6% share. The well-reviewed movie was the last original British drama that will be aired on BBC Four due to budget cuts. Burton & Taylor will hit BBC America this fall. Meanwhile, the birth of the future king of England bumped up all-day news channel ratings giving BBC News a 2.8% share versus a three-month average of 1%. Sky News scored a 1.6% share against a .7% three-month average, The Guardian said on Twitter. Sky News peaked with 636,000 viewers at 8:55 PM, for a 2.87% share, according to Broadcast. A peak audience of 3.39M turned to BBC One at 8:55 PM. (BBC One scored the UK’s biggest TV audience since the Olympics with Andy Murray’s Wimbledon win earlier this month which was seen by a peak of 17.3M viewers.) Special ITV News coverage was watched by 3.5M in the 9-10 PM hour, ITV said.
ABC News, which blew out large chunks of ABC’s daytime schedule today to cover the birth of Britain’s Royal Baby, announced this afternoon that Babs Walters will anchor a special royal-baby edition of 20/20 tomorrow. The Royal Baby: Heir to the Throne is the name of Tuesday’s 20/20, because Little Prince was already taken – not by Antoine de Saint-Exupery, silly – by NBC! That network’s baby special airs tonight – a very special “Dateline,” hosted by Natalie Morales, preempting the network’s low-rated Siberia.
NBC also broke into its daytime schedule today with a special report on the baby birthing. Little Prince promises us an intimate look inside the lives of proud parents Kate and Prince William, Duches and Duke of Cambridge. Also, we’ll see talks with their friends, and the latest details about the couple’s future plans as a family – plus rare childhood images of new-dad William and his little brother Harry. One night later, Babs — who will next spring step down as the reigning queen of celebrity journalism — will explain the lifestyle and inheritance the new prince will enjoy. She’ll also explain who is the extended family, who are the privileged babies His Royal Tot-ness will soon call playmates, what’s next for the baby and, how the grand mother he will never meet – that would be Diana – will influence his life. Ick.
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