Ratings Rat Race: Royal Baby Doesn’t Boost Cable News Numbers Much

By | Tuesday July 23, 2013 @ 3:06pm PDT

Coming off the George Zimmerman trial, the Asiana plane crash, and the birth of Kanye West’s North heir, exhausted cable news viewers roused themselves only slightly yesterday to learn about the Royal Baby arrival. CNN gained the most at 3 PM ET when news of the birth erupted, handily winning the hour among 25-54 year olds (304,000 to FNC’s 225,000), though its 875,000 total viewers still left it significantly behind FNC’s 1.643 million. MSNBC brought up the rear with 109,000 in the demo and 426,000 overall.

At 4 PM, when the royal family formally made the announcement on its Palace Placard, FNC had the edge over CNN in the demo, with 326,000 viewers and 316,000, respectively.
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‘Burton & Taylor’ Seen By 1.17M In UK; Royal Baby Gives News Channels All-Day Bump

By | Tuesday July 23, 2013 @ 5:15am PDT

There was an industry-wide delay in reporting overnight ratings in the UK after the mania surrounding yesterday’s Royal Baby coverage. In non-palace-related programming, BBC Four’s biopic Burton & Taylor, starring Dominic West and Helena … Read More »

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ABC, NBC Succumb To Royal-Baby Primetime Ratings Crack; CBS Just Says No

ABC News, which blew out large chunks of ABC’s daytime schedule today to cover the birth of Britain’s Royal Baby, announced this afternoon that Babs Walters will anchor a special royal-baby edition of 20/20 tomorrow. The Royal Baby: Read More »

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