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Ratings Rat Race: Royal Baby Doesn’t Boost Cable News Numbers Much

By | Tuesday July 23, 2013 @ 3:06pm PDT

Coming off the George Zimmerman trial, the Asiana plane crash, and the birth of Kanye West’s North heir, exhausted cable news viewers roused themselves only slightly yesterday to learn about the Royal Baby arrival. CNN gained the most at 3 PM ET when news of the birth erupted, handily winning the hour among 25-54 year olds (304,000 to FNC’s 225,000), though its 875,000 total viewers still left it significantly behind FNC’s 1.643 million. MSNBC brought up the rear with 109,000 in the demo and 426,000 overall.

At 4 PM, when the royal family formally made the announcement on its Palace Placard, FNC had the edge over CNN in the demo, with 326,000 viewers and 316,000, respectively.
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‘Burton & Taylor’ Seen By 1.17M In UK; Royal Baby Gives News Channels All-Day Bump

By | Tuesday July 23, 2013 @ 5:15am PDT

There was an industry-wide delay in reporting overnight ratings in the UK after the mania surrounding yesterday’s Royal Baby coverage. In non-palace-related programming, BBC Four’s biopic Burton & Taylor, starring Dominic West and Helena Bonham Carter, averaged 1.17M viewers for a 5.6% share. The well-reviewed movie was the last original British drama that will be aired on BBC Four due to budget cuts. Burton & Taylor will hit BBC America this fall. Meanwhile, the birth of the future king of England bumped up all-day news channel ratings giving BBC News a 2.8% share versus a three-month average of 1%. Sky News scored a 1.6% share against a .7% three-month average, The Guardian said on Twitter. Sky News peaked with 636,000 viewers at 8:55 PM, for a 2.87% share, according to Broadcast. A peak audience of 3.39M turned to BBC One at 8:55 PM. (BBC One scored the UK’s biggest TV audience since the Olympics with Andy Murray’s Wimbledon win earlier this month which was seen by a peak of 17.3M viewers.) Special ITV News coverage was watched by 3.5M in the 9-10 PM hour, ITV said.

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ABC, NBC Succumb To Royal-Baby Primetime Ratings Crack; CBS Just Says No

ABC News, which blew out large chunks of ABC’s daytime schedule today to cover the birth of Britain’s Royal Baby, announced this afternoon that Babs Walters will anchor a special royal-baby edition of 20/20 tomorrow. The Royal Baby: Heir to the Throne is the name of Tuesday’s 20/20, because Little Prince was already taken – not by Antoine de Saint-Exupery, silly – by NBC! That network’s baby special airs tonight – a very special “Dateline,” hosted by Natalie Morales, preempting the network’s low-rated Siberia.

NBC also broke into its daytime schedule today with a special report on the baby birthing. Little Prince promises us an intimate look inside the lives of proud parents Kate and Prince William, Duches and Duke of Cambridge. Also, we’ll see talks with their friends, and the latest details about the couple’s future plans as a family – plus rare childhood images of new-dad William and his little brother Harry. One night later, Babs — who will next spring step down as the reigning queen of celebrity journalism — will explain the lifestyle and inheritance the new prince will enjoy. She’ll also explain who is the extended family, who are the privileged babies His Royal Tot-ness will soon call playmates, what’s next for the baby and, how the grand mother he will never meet – that would be Diana – will influence his life. Ick.

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