RSA has hired Arrow Kruse to be an executive producer at Ridley Scott’s commercials production company, running the Branded Content, Digital and Entertainment division. He is currently overseeing the RSA/Machinima partnership for RSA president Jules Daly and Ridley Scott. Said Daly, “I am thrilled to have Arrow onboard at RSA as we continue the company’s legacy of innovative work — creating new definitions and platforms to deliver branded content that pushes the boundaries of expectations. Arrow’s extensive experience with reinventing and expanding global campaigns, and establishing new brands makes him the perfect fit for us here”.
EXCLUSIVE: Ridley Scott and his commercials production company RSA will team with Machinima to produce 12 short films that will focus on science fiction content that might be grown into feature franchises. Machinima is the top global video entertainment network for males aged 18-34, reaching more than 2.6 billion views monthly. It is the top-rated entertainment channel on YouTube.
Despite turning 75, Scott continues to have an appetite for cutting-edge stuff and emerging technologies. He won’t direct any of these short films but will be a hands-on executive producer with RSA president Jules Daly. With Machinima, they will select directing clients of RSA and figure out what stories to tell.
Machinima has provided a strong springboard for genre content on the web. The network distributed Mortal Kombat: Legacy, which revived the moribund Mortal Kombat franchise. It started with a short film and is now in its second season and led to a feature film in development. Halo 4: Forward Unto Dawn premiered last fall and the series has received more than 3.2 million views.