Related: EXCLUSIVE: Relativity Naming New Film Marketing Team; Schwartz And Precious In, Curtin Out
(Beverly Hills, Calif.) August 19, 2013 – Relativity announced today that Russell Schwartz, a consultant to the studio, is joining the company as President of Theatrical Marketing. In addition, the studio announced that Dana Precious will take on the newly created position of President of Creative Advertising. Schwartz will report to both Relativity President Tucker Tooley and CEO Ryan Kavanaugh. Precious will report to Tooley, who made the announcement.
Schwartz and Precious will jointly create and manage all aspects of Relativity’s marketing campaigns for its feature films including Luc Besson’s The Family, Joseph Gordon-Levitt’s Don Jon, Jimmy Hayward’s Free Birds and Scott Cooper’s Out of the Furnace.
Terry Curtin has decided to leave the studio to start her own consulting company.
“Russell is an extremely talented, resourceful and innovative marketer, and I have long admired and respected his campaigns since we first worked together at New Line,” commented Tooley. “Relativity is also incredibly fortunate to have such a creative force as Dana join our marketing leadership team as the studio continues to grow.”
Tooley added: “We thank Terry for her years of hard work and dedication to the studio. She has crafted creative marketing campaigns for some of the company’s most successful films. We are very grateful for Terry’s help in building Relativity into the successful studio it is today.”
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EXCLUSIVE: I understand that New Line veteran Russell Schwartz is already signed to become President of Theatrical Marketing. And Marvel veteran Dana Precious is in final talks to assume the newly created position of President of Creative Advertising and Research. Both Schwartz and Precious will report directly to Relativity‘s President Tucker Tooley. ”It is a coup for Relativity to get both Russell and Dana who have overseen some of the biggest movies in recent years,” according to a source close to the studio. Relativity hopes to make the formal announcement early next week. The news follows criticism inside and outside Relativity of the handling of movie marketing by Terry Curtin – culminating in this weekend’s flop film pickup Paranioa. “Relativity is losing confidence in its marketing head,” a source close to the studio told me this morning when weekend box office results were announced. “Granted it is an incredibly crowded and down marketplace, but marketing should have at least opened the film to $10 million.” Curtin is leaving the studio with an uneven record since 2011 with highs of The Immortals and Act Of Valor and lows like Mirror Mirror. Schwartz and Precious will jointly oversee all aspects of markeing campaigns for Relativity’s growing film slate which includes Luc Besson’s action comedy The Family, Joseph Gordon-Levitt’s directorial debut Don Jon, Jimmy Hayward’s upcoming animated buddy comedy Free Birds, and Scott Cooper’s Out Of The Furnace. “Relativity has a strong slate in the second half of 2013 and early 2014 so they wanted to get a team with Russell and Dana’s track record and experience,” a source tells me. Read More »
Starz Entertainment has hired longtime HBO executive Russell Schwartz to be its SVP Business & Legal Affairs. He will be based in Los Angeles, where he will help spearhead the company’s growing Starz Originals and TV production business, which has been ramping up under CEO Chris Albrecht, a former colleague at HBO. “Russell brings to Starz a wealth of knowledge, experience, and business affairs acumen that will serve the company well as we expand our footprint into original programming,” said Steve Beabout, Starz Entertainment’s EVP, General Counsel and Secretary, who announced the hire. “Specifically, Russell has extensive experience in the premium television business from his time at HBO and has a track record of success throughout his career practicing law and in the entertainment industry.”
One day after Mary Parent’s appointment, Hollywood wants to know where all this money is coming from to revitalize the studio. The town is starting to wonder if maybe Harry Sloan is using Parent as bait to attract big bucks. Meanwhile, ousted New Line marketing dude Russell Schwartz is coming to MGM but only to consult/help on the marketing campaign for Tom Cruise’s Nazi pic Valkyrie.
Desperate MGM Studios Throws Hail Mary
Russell Schwartz Fired From New Line