Day 2 of America’s Morning Headquarters slipped compared to Day 1, which itself was a drop in each of its hours from the network’s prior four-week average. Sam Champion‘s new Weather Channel program lobbed 186,000 viewers from 7-10 …
Sam Champion’s Weather Channel show America’s Morning Headquarters opened to a cloudy future Monday. An average of 207,000 total viewers (64,000 in the news demo) caught Champion’s unveiling from 7-10 AM ET. That’s a 12% decline in total viewers compared with the network’s prior four-week average in the block of time and a 14% demo drop. Champion’s unveiling attracted his biggest crowd at 8 AM: 240,000 viewers (78,000 in the demo). That said, the prior four-week average in that hour was 255,000, so Champion’s best was down 6% compared to the network’s recent performance. It was much the same at 7 AM (199,000 viewers, down 13%) and at 9 AM (183,000, down 21%).
Numbers for other morning shows aren’t apples to apples, because many air 6-9 AM. That said, Champion’s former TV home, ABC’s Good Morning America, logged 5.77 million total viewers Monday morning, according to fast stats, while CNN’s New Day averaged 452,000, MSNBC’s Morning Joe brewed up 339,000, and Fox News’ Fox & Friends dominated with 1.13 million.
— Sam Champion (@SamChampion) January 31, 2014
TWC put out a news release, however, explaining AMHQ is short for America’s Morning Headquarters – but that the official title is AMHQ.
A major storm rained down on Winter TV Press Tour 2014 this morning when The Weather Channel took the stage to blast DirectTV over their current carriage dispute. In anticipation of the channel’s appearance before a couple hundred journalists at the tour, it issued an ominous campaign late last night warning viewers they needed to contact their congressional reps to intervene, or else DirecTV would take away “its critical weather programming,” calling it a “public safety issue.”
TV critics at the press tour weren’t entirely drinking The Weather Channel’s Kool-aid. One critic noted TWC is a successful company owned by a big corporation, asking “Is it fair to declare it a public utility?” in what’s really a business dispute.
“Absolutely. And I’m not kidding,” Weather Channel president David Clark responded ominously. “If you’ve ever been in a severe weather situation and you need to make a decision to protect your family and you need to make it fast” you need “to know your information comes from a trusted source… We have a mission to serve that we take seriously. Don’t think you can stand a fly-by-night alternative to that,” he said, warning “you’re going to be putting your audience at risk.”
And by “fly-by-night” he meant a little channel called WeatherNation that the satellite giant’s subscribers might have noticed appearing right next to Weather Channel on DirecTV’s lineup in recent weeks, as the satcaster’s carriage deal with The Weather Channel is set to expire next week.
At Clark’s side on stage, The Weather Channel’s pricey new hire Sam Champion warned “there isn’t one,” in re alternatives to The Weather Channel in a weather emergency. “I’d love to say we can rest assured we’re safe in our homes because of BLANK. There isn’t one… Getting people ready, getting them through a storm that is the worst time in their life, is something I don’t take lightly, and this channel does it better than anyone else — anywhere . The Coast Guard, the Navy — everybody — police officers, fire officers watch this channel during emergencies to get information. That’s a responsibility that no one takes lightly. What we’re trying to say is we want people to have access to it.”
ABC’s ratings leader Good Morning America muddled through its first morning after news broke of the first successful raid on its popular on-air team. Weatherman Sam Champion is leaving tomorrow, to become managing editor, a producer, and anchor of a new flagship morning show at The Weather Channel. Not coincidentally, Weather Channel is co-owned by NBC, whose Today show is now regularly getting whomped by GMA, after monopolizing the daypart for years. “Cold weather set to hit even LA and Phoenix — one of many reasons to welcome Sam here right at the start,” George Stephanopoulos said awkwardly at the top of this morning’s GMA broadcast.
“You made headlines yesterday — you were off, but you were not resting,” added Robin Roberts, addressing Champion. “We are so excited for you — a big new adventure for you with your new job at The Weather Channel,” she said. Champion’s GMA colleagues seemed somewhat constrained and sticking-to-script-ish at the top of the broadcast – the news coming as it does while Roberts, as well as Josh Elliott and Lara Spencer also are in contract negotiations with ABC.
“It is hard to step out and make a change — I’m so proud and you’re setting an example for so many of us,” Roberts said (ominously we think, if you’re an ABC News exec), later in the program, as the GMA gang sat around and gabbed about Champion’s new gig. “We want to sometimes try something different — it would have been easy to stay; we know you love us and we love you. But to do this, that lets us know this is what you’re meant to do.”