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Lionsgate Grants Netflix Exclusive Movie Streaming Rights For UK And Ireland

This announcement comes one week after Netflix landed a similar deal with MGM to show movies in the pay TV window in the UK and Ireland. Here’s the release for the new agreement with Lionsgate:

BEVERLY HILLS, Calif., Nov. 14, 2011 – Netflix, Inc. (Nasdaq: NFLX) and Lionsgate UK, a subsidiary of Lions Gate Entertainment Corp. (NYSE: LGF) today announced a new multi-year licensing agreement that will make Netflix the exclusive subscription streaming service in the UK and Ireland for first-run feature films from the studio.

Lionsgate UK titles will be available for Netflix members in the UK and Ireland to watch instantly in the pay TV window on their televisions, tablets, game consoles, computers and mobile phones, for a low monthly price. Netflix announced last month that it would launch its service in the UK and Ireland early in 2012.

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UPDATE: #1 ‘Megamind’, #2 ‘Due Date’, #3 ‘For Colored Girls’ All Meet Expectations; Long Lines And Sell-Outs For ’127 Hours’

SATURDAY PM/SUNDAY AM WRITETHRU: It’s the start of the Holiday Moviegoing Season, so celebrate! The box office sure is, because this wound up a record first weekend in November for North America with the $155+ million total of all the movies (not corrected for inflation or ticket prices) passing the Industry record of $153M set in 2003. But with all 3 big newcomers meeting their opening weekend expectations, where’s the fun for cynical me? Meanwhile, Sony Pictures had a great summer, Warner Bros led with a successful early fall, and now Paramount Pictures is showing strength: In the last 4 weeks, the studio has released 3 different films all at #1 and all opening over $40 million in 3 different genres. Here are what my sources say are Friday’s and Saturday’s Top Ten grosses with weekend and cume numbers:    

1. Megamind (DreamWorks Animation/Paramount) NEW [3,944 Runs]
Friday $12.5M, Saturday $20.6M, Weekend $47.6M   

DreamWorks Animation toons, like Pixar’s, do reliably strong box office, even on Date Night, with a big Saturday kiddie matinee bounce. So there was considerable surprise among rival studios starting midday Friday when newcomer Megamind 3D‘s grosses looked underperforming despite its “A-” CinemaScore, usually successful formula of hip pop culture references, a typically aggressive marketing push, and a giant release into 3,944 theaters with 2,634 of them 3D-equipped. It was as if life were imitating art, since Megamind is the most brilliant supervillain the world has ever known — and the least successful. But the problem, it turned out, wasn’t the movie. Instead, I learned that AMC theaters was experiencing computing problems and had no grosses in the system, according to distributor Paramount. The studio knew the actual number would go higher: “There are no kids out of school. Looks like mid- to high-40′s, right where everyone expected,” a Paramount exec reassured me. And it has. It opened just ahead of the first 3-day weekend of the original Madagascar ($47.2M) which was only 2D and therefore had lower ticket prices, but also ahead of How to Train Your Dragon 3D which was regarded as weak because of its summer weekend gross of $43.7M. Megamind starring the voices of Will Ferrell, Tina Fey, and Brad Pitt turns the superhero genre on its head so, naturally, the promotional campaign kicked off with a giant superhero event at LA Live where the record was set for the most superheroes ever gathered in one location. There also was a big tie-in with the World Series that featured Ferrell disguised as a character that looked remarkably like Marlon Brando’s Jor-El from 1978′s Superman. There also was an outreach on MTV for under age 25 moviegoers with Megamind auto tunes.   

2. Due Date (Legendary Pictures/Warner Bros) NEW [3,355 Runs]
Friday $12.2M, Saturday $13M, Estimated Weekend $33.5M   

Warner Bros’ Due Date, an unofficial reboot of John Hughes’ Planes Trains & Automobiles, opened this weekend almost exactly on target with what Hollywood expected from its wide release into 3,355 theaters. Audiences gave it a “B-” CinemaScore. The comedy starring Robert Downer Jr and Zach Galifianakis, who reteamed with his The Hangover director Todd Phillips, had been tracking on the high side of what an “R”-rated buddy comedy will do, and indeed Due Date fared almost exactly the same as The Other Guys starring Will Ferrell and Mark Wahlberg did in this genre over the summer. As usual, Warner Bros’ marketing czarina Sue Kroll promo’ed the heck out of the pic, with three different trailers and TV ads. The teaser trailer was launched with Inception in July, and the studio had a main trailer playing from September through release. WB capitalized on early opportunities with TV season premieres in September, and longer format media stunts (Downey singing “Looks Like We Made It”) that included heavy network, cable, NFL, Baseball/World Series, etc. There also was a strong WOM program that included military bases, college campuses, traditional radio, and national talk shows. As a result, Due Date generated well-balanced male and female support, capturing strong date crowd business, with its primary audience 17 and older. It also was one of those few R-rated comedy marketing that didn’t try to insult or gross out women. “The campaign sought to always capture the humor, but also ensure the tone was warm, likeable, even sweet at times — but always with outrageous comedy,’ a WB exec tells me. In the online/social media world, the studio used its existing Facebook Hangover fan page (8 million followers) to push Due Date content “giving us a much wider reach than we otherwise would have had to a perfectly targeted audience for the material,” the exec noted.   

3. For Colored Girls (Lionsgate) NEW [2,127 Runs]
Friday $7.4M, Saturday $7.9M, Weekend $20.1M

Lionsgate’s For Colored Girls at first looked like the R-rated drama was wildly overperforming Friday for an estimated $28M from 2,127 theaters when the Tyler Perry-directed film was only expected to gross $20M, the equivalent of its budget. Then again, it receiced an “A” CinemaScore from audiences. ”It’s performing more on a par with Tyler’s other films,” an excited Lionsgate exec prematurely gushed to me that afternoon. But the weekend grosses were not the phenom first thought. Still, they met expectations and, ”between Tyler’s loyal female following and the cross cultural and multi generational appeal of the work, the opening weekend is feeling like we made this an event, going beyond the core African-American audience,” an insider tells me. With actresses including Thandie Newton, Whoopi Goldberg, Kimberly Elise, Phylicia Rashad, Janet Jackson, Loretta Devine, Anika Noni Rose, and Kerry Washington, Perry gave each the poetic monologues dealing with love, abandonment, rape, Read More »

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‘Saw 3D’ #1 For Halloween: Soft $24.2M

SATURDAY PM: Sources are giving me these early North American grosses for Friday and Saturday and weekend and cume. Numbers which will be refined tonight and/or in the morning. Analysis coming:

1. Saw VII 3D (Lionsgate) NEW [2,808 Theaters]
Friday $10.7M, Saturday $7.9M, Weekend $24.2M)

A scary Halloween to one and all. You know what frightens me? More Saw pics. This is supposed to be the final chapter of the franchise that has made $763 million in global box office and $1+ billion in DVD sales. Just as the previous installment was supposed to be the last gasp. And so on. Granted 7 films in 7 years is unprecedented for a franchise, and the Guinness Book Of World Records presented a plaque at Comic-Connaming it the most successful horror series in history. But, please, let it die. This torture porn disgrace needs to end. Friday’s anemic number includes $1.7 million from Saw 3D‘s midnight screenings, which were Lionsgate’s largest even though unimpressive. At first the opening weekend take was pegged at $28M. But when the drop from Friday to Saturday was -25%, the opening weekend figure fell to $24.2M. That’s underwhelming because of 3D’s higher ticket prices (3D screens represented 93% of the total gross). The predicted total puts it only 5th among the seven 2D installments. 

I heard that Saw 3D was tracking solidly, especially in the important categories: young male/young female and Hispanics, while gaining traction in the African-American market. Produced in association with Twisted Pictures for a budget of under $20 million, Hollywood thought … Read More »

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‘Paranormal Activity 2′: Free Sneak Scenes



UPDATE: Here’s some Paramount-provided propaganda. Above is the mob scene outside LA’s Cinerama Dome as the film’s Oren Peli and Katie Featherston hang with the crowds waiting for tonight’s free midnight sneak previews of Paranormal Activity 2. Below is the really stranger scene outside NYC’s Loews 34th Street. (What’s with the white hooded robes?) The pic opens wide at midnight Thursday then goes up against Lionsgate’s Saw 3D over Halloween weekend:



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Comic-Con #9: The ‘Saw 3D’ Panel

Luke Y Thompson is covering the Con for Deadline:

Lionsgate had their SAW VII event off-site –a cocktail party where drinks were named after the killer Jigsaw and the returning Dr. Gordon (Cary Elwes), and then footage in 3D was screened across the street. Producers Mark Burg and Oren Koules are introduced, alongside director Kevin Greutert and star Tobin Bell. They announce that this will be the final film in the series. (Really? Because I thought Part 3 was supposed to be. Guess that means if this does well, the next one will be a reboot/remake). And here’s the Editor In Chief of the Guinness Book of Records, back again, to present SAW with a plaque for “most successful horror franchise of all time”. He notes that SAW III holds the record for highest grossing Halloween-timed movie also. Read More »

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