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Red Arrow Acquires ‘Say Yes To The Dress’ Producer Half Yard Prods.

By | Wednesday February 26, 2014 @ 11:38pm PST
Nellie Andreeva

Say-Yes-to-the-Dress-350x230Yet another U.S.-based unscripted production company is being snapped up by a European conglom. Munich-based Red Arrow Entertainment Group has acquired a majority stake in Half Yard Prods., which has offices in New York and Bethesda, MD. Founded in 2006 by Sean Gallagher and Abby Greensfelder, Half Yard focuses on reality series, factual entertainment and documentaries. It is the top producer of wedding programming in the U.S. with Say Yes To The Dress, I Found The Gown and Randy To The Rescue for TLC. The company’s portfolio also includes Diggers on Nat Geo, How the States Got Their Shapes on History, Hillbilly Handfishin; on Animal Planet and American Loggers on Discovery. Gallagher and Greensfelder will continue as co-CEOs. Half Yard joins Red Arrow’s other U.S. production holdings, Kinetic Content, Fabrik Entertainment and Left/Right Prods.

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TLC ‘Say Yes To Dress’ Scores Record Ratings — With Seth Meyers

By | Monday February 24, 2014 @ 5:16pm PST

A few days before tonight’s Late Night hosting debut, Seth Meyers catapulted  TLC‘s Say Yes To The Dress to its most watched season debut ever, according to Nielsen numbers out today. An average Say-Yes-to-the-Dress-350x230of 1.6 million viewers caught the Season 11 opener on Friday, in which Meyers surprised a fan, bride-to-be Shealynn who was injured in a roadside bomb blast in Afghanistan while serving as an Army medic.  The season kick-off clocked the show’s second best opening numbers with  women 18-34 and 18-49 and it was No. 1 in its Friday timeslot among all ad-supported cable among women 18-34. Meyers was seen surprising her at the end of her Kleinfeld dress-shopping appointment. Meyers is the latest celeb cameo for the TLC reality series — a list includes Kristin Chenoweth and Kelly Ripa.

Watch here:

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