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Jackie Robinson Biopic ’42′ Homers $27.3M But ‘Scary Movie 5′ Bombs With $15.1M

By | Sunday April 14, 2013 @ 12:51pm PDT

Weekend Box OfficeSUNDAY, 5TH UPDATE Exit polling for Legendary Pictures/Warner Bros’ 42 showed the audience composition was males 48%/females 52%; under age 25 was 17%, age 25 and up 83% (with a predominantly older audience), and the main reason for attending the movie was subject matter 84%. A Warner Bros exec tells me: “While we do not poll race breakdown, I can tell you we performed extremely well in all the large urban markets. But the highest grossing theaters were the country’s most commercial screens.” Pic’s $9.1M Friday opening received an impressive +25% Saturday bump to $11.3M for what should be a greatly overperforming $27.3M weekend and #1. Dimension Films’ Scary Movie 5 for The Weinstein Company went up slightly (+9%) from Friday’s weak $5.5M debut to Saturday’s $6.0M for a $15.1M weekend that’s not even 38% of what the franchise’s fourquel opening grossed. Now that schoolkids and colleges are back in class, the domestic box office has understandably cooled – and the weekend looks on par with last year’s. Top Ten list below.

The Jackie Robinson biopic 42 (3,003 theaters) nicely overperformed tracking which was in the mid-teens for an original movie about race and baseball with no hot stars. (Granted Harrison Ford is a legend but not box office nowadays.) The opening number is a record for a baseball flick in terms of straight dollars, topping the $19.5M debut of 2011′s Moneyball. Even factoring in higher ticket prices and inflation, the $13.7M debut of 1992′s A League Of Their Own would have been on par with 42. The moderately budgeted film ($38M) received an ‘A+’ CinemaScore which will help word of mouth. Grosses on MLB’s Jackie Robinson Day – which is April 15 - when every player wears Robinson’s #42, could even stay level because of the attention. In addition to the $38M marketing spend, the film has generated a ton of national media and awareness that didn’t cost any money. “Just watching the film’s box office growing at a rapid pace all day,” a Warner Bros exec gushed on Friday. “Great news for Thomas Tull and his team at Legendary.” (Question still remains whether financier/filmmaker Tull’s Legendary will exit Warner Bros, or vice versa. But Sue Kroll’s marketing did well by him.)  Still, I wondered whether Academy Award winning writer-director Brian Helgeland’s soft-focus storyline would turn off moviegoers to Thomas Tull‘s passion project, especially without the street cred of African-American filmmakers involved. But no. ‘All you can do is put these things together in the way you think is best,” Tull told me Thursday. Instead he relied on Rachel Robinson. ”Her voice helped us with authenticity. That was the person who lived it,” Tull said. “And that was a really important story for us to tell.” Tull does admit that, had Rachel herself not been so involved, there may have been more focus on the tough stuff. The filmmakers wound up with the highest testing movie that Legendary has ever had. Rachel Robinson had been promised over the last two decades that Hollywood would make this movie – and never did. Then, at 90 years old, she was approached by Tull two years ago. ”She looked me in the eye and asked, ‘Are you going to make this movie?’ and I said we’d make it happen,’” Tull recalled.

Far, far, far behind in #2 was Scary Movie 5 (3,402 theaters) which bombed badly considering that 2006′s Scary Movie 4 opened to $40.2M from 3,202 theaters. This franchise has run out of steam. For one thing, there’s no Anna Faris or Regina Hall who both starred in all four earlier installments. But it does have the nauseating casting of Lindsay Lohan and Charlie Sheen playing themselves. (Audible groan…) Once again, Dimension just isn’t bringing the box office heat to Weinstein Co grosses like it did to the old Miramax. Bringing back the Scream and Spy Kids franchises produced only 1/2 and 1/3 of the originals’ openings. This fifth Scary Movie installment which cost $19.5M is directed by Malcolm D. Lee and written by/produced by David Zucker who also directed 3 and 4. Dimension really needs to get off its butt and incubate new low-budget genre storylines.

Here’s the Top Ten list based on weekend estimates:

1. 42 (Legendary/Warner Bros) NEW [Runs 3,003] PG13
Friday $9.1M, Saturday $11.3M, Weekend $27.3M

2. Scary Movie 5 (Dimension/Weinstein) NEW [Runs 3,402] PG13
Friday $5.5M, Saturday $6.0M, Weekend $15.1M
Read More »

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Hot Trailer: ‘Scary Movie 5′

By | Saturday December 22, 2012 @ 11:32am PST

This really is scary. Worth watching just for the Charlie Sheen-Lindsay Lohan moment. Director Malcom Lee’s Scary Movie 5 also feaures Ashley Tisdale, Erica Ash, Simon Rex, Molly Shannon, Terry Crews, Heather Locklear, Jasmine Guy, Kate Walsh, Mike Tyson, Audrina Patridge, Kendra Wilkinson and Katt Williams — to name just a few. And it comes out April 12th so there’s still time for it to skewer anything else that comes out between now and then:

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‘Private Practice’s Kate Walsh Signs Up For ‘Scary Movie 5′

EXCLUSIVE: Kate Walsh is about to get scary – Scary Movie 5 that is. The Private Practice star has signed up to do a cameo in the latest installment of the mock horror franchise. She joins the just named Heather Locklear and Molly Shannon in the movie. Malcolm Lee is directing Scary Movie 5 from a script by David Zucker, who wrote and directed 2003’s Scary Movie 3 and 2006’s Scary Movie 4. Besides her Dr. Addison Montgomery role on the ABC series, Walsh appears in The Perks of Being A Wallflower as the mother of Logan Lerman’s Charlie character. Paul Rudd and Dylan McDermott co-star along with Emma Watson and Ezra Miller. The coming-of-age movie debuts this weekend at the Toronto International Film Festival and opens on September 27. Walsh is repped by CAA and Evolution Entertainment.

RELATED: Kate Walsh Poised To Depart ABC’s ‘Private Practice’ After 13 More Episodes

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Heather Locklear Takes Frightening ‘Black Swan’ Mom Role In ‘Scary Movie 5′

By | Friday September 7, 2012 @ 11:55am PDT
Mike Fleming

EXCLUSIVE: Heather Locklear has just booked a fun role in Scary Movie 5. She’ll play the mother of a young dancer (Ashley Tisdale), in a role that is more than inspired by the nightmare mom Barbara Hershey played in Black Swan. In fact, they’ve also booked Molly Shannon to play the Winona Ryder character. Malcolm Lee is directing and Scary Movie vet David Zucker co-wrote the script and is producing. Zucker wrote and directed the third and fourth installments of Scary Movie, which were the funniest. Read More »

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Ashley Tisdale To Star In ‘Scary Movie 5′

By | Monday June 4, 2012 @ 3:00pm PDT
Mike Fleming

Scary Movie 5 Ashley TisdaleDimension Films has set a summer start date for Scary Movie 5 and signed High School Musical‘s Ashley Tisdale for a lead role, the company said. Malcolm Lee is directing and David Zucker is co-writing and producing. Zucker wrote and directed the third and fourth installments of Scary Movie, which were the funniest. The big question is whether Anna Faris will bring back her Cindy Campbell character. There have been rumors that Regina Hall and Anthony Anderson will reprise their roles in the genre spoof.

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