The former top Hearst Corp entertainment exec left that gig in March after his involvement in a sexting scandal and now has been hired as Vice Chairman at El Rey Network, the English-language cable network geared toward young adult audiences from Robert Rodriguez and John Fogelman and Cristina Patwa’s FactoryMade Ventures. The Comcast channel will launch in December. Before his job as President of Hearst Entertainment & Syndication, Scott Sassa was President, NBC West Coast, from 1999-2002, President of the Turner Entertainment Group, launching TNT, Cartoon Network and Turner Classic Movies during his tenure, and was was on the team that launched Fox Broadcasting Co. At Hearst, Sassa oversaw the company’s interests in ESPN, Lifetime and other networks including the History Channel. He brought Mark Burnett to the fold (Hearst owns 50% of Mark Burnett Prods) and was a producer on Burnett’s blockbuster History miniseries The Bible. El Rey’s first hire, Antoinette Alfonso Zel, is now Chief Marketing Officer.
Top Hearst Corp. entertainment executive Scott Sassa has exited the company, Deadline has confirmed. The news is not entirely surprising as Sassa has been known for his living-on-the-edge lifestyle that clashed with the rather conservative top Hearst brass. Still, the circumstances of his departure are bizarre. There have been unconfirmed reports of inappropriate behavior. At Hearst, Sassa oversaw the company’s interests in ESPN, Lifetime and other networks including the History Channel. He brought Mark Burnett to the fold (Hearst owns 50% of Mark Burnett Prods.), and serves as a producer on Burnett’s blockbuster History miniseries The Bible. Prior to Hearst, Sassa was the top West Coast executive at NBC and also worked at Turner Entertainment and Fox Broadcasting Co. His Facebook page lists him as former president of Hearst Entertainment & Syndication.