Report: Overseas Audiences Propelled 3D Ticket Sales In 2010

Although U.S. audiences have cooled to 3D movies, overseas ticket buyers still loved the technology in 2010, a report today from IHS Screen Digest Cinema Intelligence shows. Researchers say that ticket buyers worldwide spent $6.1B on 3D movies last year, which was 19.3% of total box office. That was up from $2.5B in 2009, accounting for 8.6% of all ticket sales. But the big growth came outside the U.S.: Overseas audiences accounted for 63.9% of last year’s 3D sales, up from 53.8%. Hollywood can take credit: “The global market still is dominated by U.S. releases, which accounted for more than 90% of revenue from international 3D screens,” says Charlotte Jones, senior analyst for cinema at IHS. Japan was the biggest market after the U.S. generating gross 3D receipts of $471M from films including Fox’s Avatar, Disney’s Alice in Wonderland and Toy Story 3, and a local release Umizaru 3: The Last Message. Trailing Japan were the UK ($427.6M), France ($364.7M), and Russia ($336.5M). But on a per-capita basis, movie-goers in Colombia showed the most interest in 3D. The technology accounted for 35.6% of the country’s total box office sales. Among the least interested: Norway, where just 15.8% of ticket sales were for 3D. IHS says that moviegoers in China and Mexico saw the biggest markups for 3D tickets. Still, Mexico had the lowest average ticket price for 3D.

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U.S. To Account For Just 30% Box Office

Overseas income will continue to rise, according to consultants Screen Digest. The US share of box office will fall to 30% by 2014. America accounted for 33% of global box office revenue in 2009, down from 40% a decade ago. … Read More »

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Digital 3D Screens Rise By 70% in 2010

By TIM ADLER in London | Tuesday June 22, 2010 @ 8:14am PDT

3D-glasses-404_675044cThere will be 15,300 digital 3D screens worldwide by the end of this year. This compares with 8,989 3D screens at the end of 2009. So says Screen Digest in its latest report, Digital Cinema Moves Into the Mainstream. Sixty per … Read More »

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