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Business Briefs: Lenny Daniels To Run Turner Sports; Tribune Expands TV Data Services Overseas

By | Wednesday July 9, 2014 @ 11:03am PDT

Lenny Daniels To Run Turner Sports

Turner Sports logoThis is a promotion for Lenny Daniels, who was EVP and COO of Turner Broadcasting System’s sports operation. He’ll handle day-to-day management and continue to work with TBS President David Levy on strategic issues including acquisitions, programming and expanding sports media rights. Daniels helped negotiate TBS’ 2012 deal with Major League Baseball, the 2010 agreement with the NCAA to offer Division I Men’s Basketball Championship, and the 2012 acquisition Bleacher Report, a sports Web site.

Tribune Digital Ventures Acquires What’s-ON

Image (2) Tribune-Digital__140403154655-275x114.jpg for post 709077The $27M deal is the Chicago-based media company’s latest effort to establish itself as a power in TV metadata, including information for onscreen program guides.  What’s-ON provides that data for cable and TV services in 16 countries including India, United Arab Emirates, Saudi Arabia, Jordan, Egypt, Qatar, Bahrain, Indonesia, Kenya, and Sri Lanka. The transaction means “we will have a new presence in markets with significant opportunity,” CEO Peter Liguori says. What’s-ON’s management will stay with the operation which will continue to operate from Mumbai.

Ross Levinsohn Joins DramaFever Board

Ross LevinsohnThis is an interesting choice for the media exec who recently left as chief of Guggenheim Digital Media, and previously served as Yahoo’s interim CEO, and president of Fox Interactive Media. DramaFever is an online video service (with subscription and ad-supported free options) that syndicates programming from around the world, … Read More »

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NCM Media Networks Promises Audience Guarantees For Movie Theatre Ads As It Spiffs Up FirstLook

National CineMediaAdd movie theatre ad sales power NCM Media Networks to the growing list of non-TV companies using this upfront season to say that they’re safe because — like major broadcast and cable networks — they can guarantee to deliver the audience that advertisers buy. The owner of National CineMedia, which has agreed to buy its chief competitor Screenvision, will offer a Nielsen Post Buy Analysis beginning in Q4, the company said at its presentation today in NYC. “Our new 2014-15 upfront pricing strategy reflects NCM’s repositioning to compete in the TV primetime and live event marketplace,” sales and marketing president Cliff Marks says. That will make it “easier than ever to include cinema as part of a video-agnostic upfront buy.”

In addition, NCM described its new Cinema Audience Targeting Optimizer (CATO) system that will enable brands to specify the film genres around which they want to buy pre-show commercials. It will begin as a test next year for a “limited number of select upfront partners.”

The presentation gave advertisers a first look at the revamped FirstLook pre-show program, to begin this weekend on about 20,000 screens. NCM wants to give advertisers “more organic ways to integrate a brand into the show itself.” Moviegoers also can use the Shazam app on their smartphones to seek more info or interact with theatre ads. That will “give our audiences a true connected-screen experience…and even let them extend their movie experience after they leave the theater,” sales and marketing EVP Dave … Read More »

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UPDATE: National CineMedia Agrees To Pay $375M For Screenvision

By | Monday May 5, 2014 @ 1:17pm PDT

National CineMedia

UPDATE: National CineMedia expects it to take about six months to win federal approval for its merger with Screenvision. But once that’s done it should be able to quickly offer the same pre-show programming across both companies’ theaters, NCM chief Kurt Hall told analysts. It’s “a straightforward process” because as much as 80% of Screenvision’s network receives the content via satellite or broadband. NCM would have to pay $28M if it scraps the deal or it’s rejected by the feds, and Screenvision would pay at least $10M — and potentially as much as $18M — if it changes its mind.

PREVIOUS, 1:17 PM: National CineMedia shares are up about 10% in after market trading following its long-anticipated agreement to combine with Screenvision, which pretty much locks up the market for movie theater ad sales. Screenvision owners will receive $225M in cash and $150M in stock. Carmike owns about 19% of the No. 2 theater ad sales company. After the deal, NCM will serve 210 markets in all 50 states, with 34,000 screens that reach more than 1.1B patrons a year, it says.  No word yet on post-merger management or transition plans — but you can be sure that NCM CEO Kurt Hall will be peppered with questions shortly when he talks to analysts in a conference call for his company’s Q1 earnings, released this afternoon.

The combo comes a little more than a week before NCM addresses advertisers for its annual upfront sales presentation in NYC. The union will result in a “more efficient national network” that will “bring more advertising revenue to our theatre circuit partners and a higher quality pre show to their patrons,” Hall says. But National CineMedia also says that it is withdrawing its financial guidance for 2014 while it determines how the merger with Screenvision will change things.

NCM lost $3.1M in Q1, down from a $1M loss in the period last year, on revenues of $70.2M, -4.8% not including the Fathom Events unit it sold in December. The revenue number, and its five cent loss per share, both matched the Street’s expectations.

Several analysts figured the time was ripe for an NCM-Screenvision merger. Benchmark Co’s Mike Hickey noted last week that the window for an agreement had opened “as Screenvision repairs cash flows in front of expiring theater network deals.”

Here’s the release: Read More »

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Screenvision Will Urge Advertisers To Consider Movies As A “Weekend Daypart”

By | Wednesday April 2, 2014 @ 12:30pm PDT

Movie theater owners who want to fill seats every night might grumble at the new campaign by the No. 2 exhibition ad sales company. Screenvision logoBut the terminology makes sense since Screenvision, at its upfront presentation tonight in NYC, wants to make the case for advertisers to take some of the cash they’ve earmarked for TV and spend it at movie theaters. The company will say that the audience it reaches in more than 2,200 locations is the equivalent of a 4.4 weekly rating among 18- to 49-year-olds, making it similar to a top 10 TV show. And 70% of its audience goes to the movies on weekends. “With people going to the movies more than 1.34 billion times in 2013, coupled with the negative effect of fragmentation on other media, we are providing a highly coveted offering in today’s marketplace,” Screenvision CEO Travis Reid says. The company also will announce that it has deepened its relationship with Entertainment News Television (ENTV) — owned by Deadline parent Penske Media Corporation — and with Defy Media. Both supply short-form programming for Screenvision’s pre-movie offerings.

Related:
CinemaCon: Theater Owners Consider A Weekly Discount Ticket Night
CinemaCon: Do Movie Theaters And Booze Mix?
CinemaCon: Theatre Ad Sales Rise 6.5% To $678M In Read More »

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CinemaCon: Screenvision Unveils Revamped Preshow

By | Monday March 24, 2014 @ 8:40am PDT

screenvision-logoScreenvision today announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has CinemaCon2014_badgebeen rebranded as ‘Front & Center’ and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising. The Front & Center preshow runs three entertainment blocks per show and this past month featured FOX’s Rio 2, NBC’s Crisis, Believe and The Tonight Show Starring Jimmy Fallon, FX’s Americans, ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer.

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Screenvision Teams With Digiplex To Distribute Alternative Content To Theaters

By | Monday August 5, 2013 @ 5:01am PDT

WESTFIELD, N.J.– Digital Cinema Destinations Corp. (NasdaqCM: DCIN) (Digiplex), a fast-growing motion picture exhibitor dedicated to transforming movie theaters into digital entertainment centers, today unveiled a new alternative content distribution alliance with national cinema advertising leader, Screenvision, effective immediately. The first planned joint theatrical title will be the hard-hitting documentary ‘The United States of Football’ (The USOF), which debuts August 23 in a limited, exclusive release at Digiplex theaters and also at select locations in major cities, including New York, Los Angeles and Chicago. A complete list of theaters, ticketing and show-times will be available later in August at www.THEUSOF.com. Starting August 30, The USOF will expand the engagement on a wider national platform in theaters that are members of Screenvision’s 14,000+ screen footprint across the US.

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Screenvision And Shazam To Promote Movie Theater Smartphone Use With Ads

By | Wednesday April 24, 2013 @ 8:18am PDT

EXCLUSIVE: The partnership represents a slight change of course for movie theaters that have been trying so hard to persuade people to put their phones away. Venues that receive their pre-movie commercials from Screenvision soon will encourage patrons to take out their phones and use the Shazam app to help them take advantage of advertiser offers. The companies plan to formally announce the partnership today at Screenvision’s first-ever upfront presentation, although a campaign involving the HTC 1 smartphone began April 12. Screenvision will run 15-second reminders urging moviegoers to take out their phones while the ads run; the Shazam app automatically identifies the ad that’s playing. At that point, companies could transmit to smartphones opportunities to enter contests, buy something, receive additional information or samples, or watch the ad again. The No. 2 movie ad sales company says the arrangement gives it a leg up on industry leader National CineMedia. Read More »

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Screenvision Scores Long-Term Ad Sales Deals For 1,200 Screens

By | Thursday July 12, 2012 @ 8:28am PDT

EXCLUSIVE: Screenvision’s trying to keep the heat on industry leader National Cinemedia in the competition to dominate cinema ad sales. The firm says that it just signed a first-time agreement with Minnesota-based Mann Theaters — and renewed existing arrangements with several chains that have footholds in the midwest and south: Frank Theaters, Premiere Cinemas, CEC Theaters, Neighborhood Cinemas, and Emagine Entertainment. The agreements “represent a major step forward in our digital evolution and for the long-term growth of our company and in-cinema advertising as a whole,” says Screenvision EVP Darryl Schaffer. The company is eager to show that it’s in business for the long haul. It says that the new deals raise the average length of the remaining terms on its alliances to nine years. (Screenvision would not disclose the previous number). The average remaining term for its 12 largest partners, with more than 6,000 screens, is 15 years. Screenvision’s biggest supporters include Carmike Cinemas, Marcus Theatres, Rave Motion Pictures, National Amusements, Harkins Theatres and Malco Theatres. The company projects that by year end it will use satellites in its Digital SkyArc service to transmit ads and alternative programming to about 55% of the 14,500 screens it services. Screenvision says that 98% of the screens it serves currently receive its pre-show ads either via satellite or on a hard drive.

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‘The Beatles: The Lost Concert’ Docu Gets May 17 & 22 Release Dates

By | Tuesday April 24, 2012 @ 9:14pm PDT

Screenvision, in partnership with Ace Arts, and multiple-award winning music documentary producer Iambic Media, brings one of the music world’s true “lost treasures” to the big screen with the feature presentation of ”The Beatles: The Lost Concert.”   The new 92-minute documentary charts the birth and impact of Beatlemania in America and includes, in its entirety, their first-ever full U.S. concert performance from February 11, 1964 at D.C.’s Washington Coliseum, the only complete Beatles’ concert available to fans, one which has remained unseen by movie theater audiences across the nation for over 47 years.  Rock superstar and American Idol judge Steven Tyler commented: ”This blows away every performance I’ve ever seen, including Elvis!”

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