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Screenvision And Shazam To Promote Movie Theater Smartphone Use With Ads

By DAVID LIEBERMAN, Executive Editor | Wednesday April 24, 2013 @ 8:18am PDTTags: Big Deals Film, Cinema Advertising, Screenvision, Shazam

EXCLUSIVE: The partnership represents a slight change of course for movie theaters that have been trying so hard to persuade people to put their phones away. Venues that receive their pre-movie commercials from Screenvision soon will encourage patrons to take out their phones and use the Shazam app to help them take advantage of advertiser offers. The companies plan to formally announce the partnership today at Screenvision’s first-ever upfront presentation, although a campaign involving the HTC 1 smartphone began April 12. Screenvision will run 15-second reminders urging moviegoers to take out their phones while the ads run; the Shazam app automatically identifies the ad that’s playing. At that point, companies could transmit to smartphones opportunities to enter contests, buy something, receive additional information or samples, or watch the ad again. The No. 2 movie ad sales company says the arrangement gives it a leg up on industry leader National CineMedia. READ MORE »

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Screenvision Scores Long-Term Ad Sales Deals For 1,200 Screens

By DAVID LIEBERMAN, Executive Editor | Thursday July 12, 2012 @ 8:28am PDTTags: Big Deals Film, Cinema Advertising, Screenvision

EXCLUSIVE: Screenvision’s trying to keep the heat on industry leader National Cinemedia in the competition to dominate cinema ad sales. The firm says that it just signed a first-time agreement with Minnesota-based Mann Theaters — and renewed … Read More »

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‘The Beatles: The Lost Concert’ Docu Gets May 17 & 22 Release Dates

By THE DEADLINE TEAM | Tuesday April 24, 2012 @ 9:14pm PDTTags: Screenvision

Screenvision, in partnership with Ace Arts, and multiple-award winning music documentary producer Iambic Media, brings one of the music world’s true “lost treasures” to the big screen with the feature presentation of ”The Beatles: The Lost Concert.”   The new 92-minute documentary charts the birth and impact of Beatlemania in America and includes, in its entirety, their first-ever full U.S. concert performance from February 11, 1964 at D.C.’s Washington Coliseum, the only complete Beatles’ concert available to fans, one which has remained unseen by movie theater audiences across the nation for over 47 years.  Rock superstar and American Idol judge Steven Tyler commented: ”This blows away every performance I’ve ever seen, including Elvis!”

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