Movie theater owners who want to fill seats every night might grumble at the new campaign by the No. 2 exhibition ad sales company. But the terminology makes sense since Screenvision, at its upfront presentation tonight in NYC, wants …
Screenvision today announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as ‘Front & Center’ and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising. The Front & Center preshow runs three entertainment blocks per show and this past month featured FOX’s Rio 2, NBC’s Crisis, Believe and The Tonight Show Starring Jimmy Fallon, FX’s Americans, ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer.
WESTFIELD, N.J.– Digital Cinema Destinations Corp. (NasdaqCM: DCIN) (Digiplex), a fast-growing motion picture exhibitor dedicated to transforming movie theaters into digital entertainment centers, today unveiled a new alternative content distribution alliance with national cinema advertising leader, Screenvision, effective immediately. The first planned joint theatrical title will be the hard-hitting documentary ‘The United States of Football’ (The USOF), which debuts August 23 in a limited, exclusive release at Digiplex theaters and also at select locations in major cities, including New York, Los Angeles and Chicago. A complete list of theaters, ticketing and show-times will be available later in August at www.THEUSOF.com. Starting August 30, The USOF will expand the engagement on a wider national platform in theaters that are members of Screenvision’s 14,000+ screen footprint across the US.
EXCLUSIVE: The partnership represents a slight change of course for movie theaters that have been trying so hard to persuade people to put their phones away. Venues that receive their pre-movie commercials from Screenvision soon will encourage patrons to take out their phones and use the Shazam app to help them take advantage of advertiser offers. The companies plan to formally announce the partnership today at Screenvision’s first-ever upfront presentation, although a campaign involving the HTC 1 smartphone began April 12. Screenvision will run 15-second reminders urging moviegoers to take out their phones while the ads run; the Shazam app automatically identifies the ad that’s playing. At that point, companies could transmit to smartphones opportunities to enter contests, buy something, receive additional information or samples, or watch the ad again. The No. 2 movie ad sales company says the arrangement gives it a leg up on industry leader National CineMedia.
Screenvision, in partnership with Ace Arts, and multiple-award winning music documentary producer Iambic Media, brings one of the music world’s true “lost treasures” to the big screen with the feature presentation of ”The Beatles: The Lost Concert.” The new 92-minute documentary charts the birth and impact of Beatlemania in America and includes, in its entirety, their first-ever full U.S. concert performance from February 11, 1964 at D.C.’s Washington Coliseum, the only complete Beatles’ concert available to fans, one which has remained unseen by movie theater audiences across the nation for over 47 years. Rock superstar and American Idol judge Steven Tyler commented: ”This blows away every performance I’ve ever seen, including Elvis!”