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RATINGS RAT RACE: NBC Wins Night As NFL ‘Sunday Night Football’ Slips From 2012

By | Monday September 9, 2013 @ 8:57am PDT

The Texan boys were truly back in town last night on the NFL on NBC. The network’s debut Sunday Night Football (9.1/23) of the regular season saw the Dallas Cowboys best the New York Giants 36-31. With Dallas forcing turnovers to clinch the victory over Eli Manning and NY at AT&T Stadium in Arlington, Texas and 23.25 million watching between 8:30 PM – 11 PM, the match-up dipped 7% from the fast nationals last season’s first Sunday regular game between the Denver Broncos and the Pittsburgh Steelers on September 9, 2012. It was also down from the final nationals rating of 11.0/28 that last year’s game garnered. That 2012 result is the all-time record for Sunday Night Football. Last September’s first Sunday regular season game pulled in 27.567 million viewers overall, the third best result SNF has ever had. The top SNF viewership is 30.281 million that the December 30, 2012 Dallas Cowboys-Washington Redskins received with the January 1, 2012 Cowboys-Giant battled coming second with 27.624 million watching. Last year, the Cowboys and the Giants were the September 5 opening game of the regular season facing off against Bill Clinton and the Democratic National Convention. In metered-market results, Sunday’s game got a 16.6/27 for the 8:30 PM – 11:45 PM game. That’s down from the record breaking 18.0/29 that last year’s Sunday opener pulled in in the time adjusted results. Running prior … Read More »

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RATINGS RAT RACE: NBC Scores With NFL Preseason, ‘Secret Millionaire’ Hits Premiere Low, ‘Unforgettable’ Dips To Series Low

By | Monday August 5, 2013 @ 9:22am PDT

Cancelled in 2011 because of the lockout and knocked over to the NFL Network last year because of NBC’s coverage of the 2012 London Olympics, the NFL Hall of Fame game (3.3/9) saw the Dallas Cowboys beat the Miami Dolphins 24-20 in their match up at Canton, Ohio’s Fawcett Stadium on Sunday. The pregame show pulled in a 3.4/11 from 8 PM – 8:30 PM with 9.97 million watching. The 8:30 PM to 11 PM game itself had a viewership of 8.90 million which was up a lot from the 1.971 million viewers last year’s game had on NFL Network. Among adults 18-49, the Cowboys/Dolphins battle was up from the 0.9 last year’s first preseason game received among adults 18-49 on NFL Network. While down 21% from the 3.7/11 that the 2010 game between Dallas and the Cincinnati Bengals received on August 8, 2010, Sunday’s game was also up 10% from the first game of the 2012 preseason that was broadcast on the main network last year. The Indianapolis Colts and Pittsburgh Steelers game on August 19, 2012 got 3.0/8 in fast nationals. The 8:10 PM to 11:03 PM 2010 Cowboys/Bengals game eventually got a 4.2/12 in final nationals.

In time zone adjusted metered-market households, the last night’s Hall of Fame game delivered a 6.7/12 result. That’s way up from the 1.3/5 last year’s game got on NFL Network but down from the … Read More »

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RATINGS RAT RACE: Tony Awards Hit Low

Nellie Andreeva

There is not much to say when a repeat tops the primetime ratings for the broadcast networks. That was the case last night when a rerun of Fox’s Family Guy (1.6/4) finished the night as No. 1 among adults 18-49, edging ABC’s originals Secret Millionaire (1.5/5) and Extreme Makeover: Weight Loss Edition (1.5/4), which both matched their modest season premieres from last week as well as an America’s Got Talent repeat on NBC at 10 PM. With three hours of originals, ABC (1.4/4) still narrowly won the night in adults 18-49, while CBS (6.5 million) was No. 1 in total viewers.

CBS’ broadcast of the 66th annual Tony Awards (1.0/3) was down 17% from last year — when the awards show was boosted by the sweep for boxoffice hit The Book Of Mormon – to an all-time low for the Broadway awards show. At 7 PM, 60 Minutes averaged a 1.1/4. It was edged by NBC’s Dateline (1.2/4), which was up 20% from last week.

Related: Mike Nichols, Scott Rudin Win Tonys

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RATINGS RAT RACE: ‘Secret Millionaire’ & ‘Extreme Makeover: Weight Loss’ Premieres Down; ‘Miss USA’ Falls

ABC’s dual premieres and the Miss USA pageant all took a hit Sunday night. The 8 PM Season 3 debut of Secret Millionaire (1.5/5) on ABC was down 56% from last year’s in-season premiere. The two-hour Extreme Makeover: Weight Loss Edition (1.5/4) that followed at 9 PM shed 32% from its June 6, 2011 debut. NBC had an Adele: Live In London special (1.7/5) at 8 PM with the Grammy winner. And although it was a win for Miss Rhode Island, the 62nd Annual Miss USA Pageant (1.8/5) slid 18% according to fast nationals from last year’s contest. Broadcast live, Miss USA drew in just more than 6.1 million viewers. NBC took the night among adults 18-49. CBS, which went with a new 60 Minutes and a night of repeats, won a tight victory in total viewers with 5.975 million to NBC’s 5.780 million. Read More »

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ABC Renews ‘Shark Tank’ And ‘Secret Millionaire’

By | Friday May 13, 2011 @ 2:11pm PDT
Nellie Andreeva

ABC didn’t only pick up scripted series today. The network also renewed two unscripted series. It gave a third-season renewal to Mark Burnett’s reality series Shark Tank, which has done solid business in its second cycle, and a second-season order to promising midseason series Secret Millionaire, from Zodiak USA, which also did well subbing for Extreme Makeover: Home Edition. The second-season finale of the Sony TV-produced Shark Tank airs tonight.

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RATINGS RAT RACE: Country Music Awards Strong, ‘Housewives’, ‘Body Of Proof’ Down

Nellie Andreeva

CBS won the ratings race last night with the 46th Annual Academy of Country Music Awards (3.3/9 in adults 18-49,  13 million viewers), which up 3% from last year in adults 18-49, up 19% in the younger 18-34 demographic and flat in total viewers.

ABC’s Desperate Housewives (2.8/7, 8.8 million) returned from a month-long hiatus down 18% in the demo from its most recent original March 6. After a promising start behind the Dancing with the Stars result show on Tuesday, ABC’ midseason drama Body Of Proof didn’t fare as well in its special airing last night after Housewives, the slot that successfully launched Grey’s Anatomy and Brothers and Sisters. The forensic drama starring Dana Delany drew a 2.0/5 in 18-49, down 35% from the Tuesday debut, holding onto 71% of its Housewives lead-in. That was still better than the average hold of 64% for the slot’s regular occupant, Brothers and Sisters. In total viewers, Body of Proof performed stronger, with 8.3 million viewers, a 96% lead-in retention. ABC opened the night with America’s Funniest Home Videos (1.6/5, flat vs. last week) and Secret Millionaire (2.6/7, down 4% from last week.)

NBC’s America’s Next Great Restaurant (1.4/4) was up 8% from last week, while Celebrity Apprentice (3.0/8) was flat. Fox aired a rerun-heavy comedy lineup featuring two originals: American Dad at 7:30 PM (1.6/5), down 20% from Feb. 20, and The Cleveland Show (2.2/5), down 15% from March 20, when both shows had first-run … Read More »

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RATINGS RAT RACE: ‘Secret Millionaire’ Down, ‘CSI: Miami’ & ‘The Cleveland Show’ Up As Daylight Saving Time Begins

Nellie Andreeva

After a solid start, ABC’s new reality series Secret Millionaire (2.7/8 in 18-49, 11.3 million viewers) was down a steep 21% in its second airing last night. The show was probably impacted by the introduction yesterday of daylight saving time which leads to ratings erosion in the earlier time slots. Indeed, all 8 PM slows last night were down from last week. Fox’s The Simpsons (2.5/8) and Bob’s Burgers (2.0/6) were down 11% and 9%, respectively. CBS’ The Amazing Race (2.6/8) was down 4% and NBC’s America’s Next Great Restaurant (1.4/4) was down 13% from last week’s premiere. ABC won the hour with Secret Millionaire in 18-49 and total viewers.

But at 7 PM, where shows should’ve suffered an ever greater impact from the clock change, the ratings declines were actually on par and even smaller that those at 8 PM. NBC’s Dateline (1.1/4) was down the most, 21%, while CBS’ 60 Minutes (1.7/6) was flat and America’s Funniest Home Videos (1.7/6) was down 6%. (Fox aired comedy repeats in the hour.)

With ABC airing reruns of its Sunday scripted series, CBS posted ratings increases at 9 PM with Undercover Boss (2.9/8, up 7%) and CSI: Miami (2.7/7, up 17%). After falling behind the similarly themed Secret Millionaire last week, Undercover Boss topped the ABC show last night. Both reality series were skewered by Bill Maher on his HBO show on Friday. CBS won the night in 18-49 (2.5/7) and total … Read More »

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Ratings Rat Race: Strong Start For ‘Secret Millionaire’, ‘Celebrity Apprentice’ Down

Nellie Andreeva

Reality series Secret Millionaire started its second incarnation on American television strong, pulling a 3.3/9 in 18-49 and 12.6 million viewers in its debut on ABC last night. That was ABC’s best performance in the 8 PM hour with regular programming since March 2008 (in viewers) and November 2009 (18-49). Secret Millionaire, which once aired on Fox, was up 32% in the demo from the season premiere of veteran Extreme Makeover: Home Edition in the same slot and drew the largest audience for any program on Sunday. The Zodiak USA-produced Secret Millionaire buoyed the entire ABC lineup, lifting Desperate Housewives (3.4/8, 11.3 million) to an eight-week high in the 18-49 demo. Brothers & Sisters (2.2/6, 7.5 million) was up 16%. ABC (2.7/7, 9.8 million) won the night in 18-49 and finished second in total viewers to CBS (2.4/6, 10.9 million) with its most watched Sunday since May.

Secret Millionaire outperformed CBS’ similarly themed unscripted series Undercover Boss (2.7/7, 10.9 million) at 9 PM, which was up 4% from its last original Feb. 20. The rest of CBS’ Sunday entertainment lineup rebounded after taking a big hit against the Oscars last week. Despite facing Secret Millionaire, The Amazing Race (2.7/7, 9.8 million) was up 29% from last week and CSI: Miami (2.4/7, 10.7 million) was up 20%.

NBC’s new unscripted Sunday lineup was off to a slow start. The premiere of America’s Next Great Restaurant (1.6/4) was down 33% from the series premiere … Read More »

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It’s Official: ‘ABC’s ‘Secret Millionaire’ To Launch March 6 In ‘Extreme Makeover’ Slot

Nellie Andreeva

ABC today announced its scheduling plans for new reality series Secret Millionaire, confirming Deadline’s story from October.  Secret Millionaire will premiere on Sunday, March 6, taking over the Sunday 8 PM slot regularly occupied by Extreme Makeover: Home Edition for a six-weeks. EMHE will return in the time period with original episodes on April 17. Secret Millionaire‘s premiere is timed to the Academy Awards, ABC’s highest-rated annual telecast, which airs the previous Sunday and is expected to heavily promote Secret Millionaire. CBS’ similarly-themed Undercover Boss benefited from launching behind that network’s top-rated telecast last season, the Super Bowl.

Based on the hit British series, the Zodiak USA-produced Secret Millionaire follows successful U.S. business people who spend a week in the country’s poorest areas and at the end of their stay reveal their true identity and give deserving people in the community hundreds of thousands of dollars of their own money. The series was first adapted in the U.S. by Fox, but ABC ‘s version is said to be more faithful to the original and have stronger emphasis on the emotional experience. Casting is already under away for a potential second cycle. Secret Millionaire is executive-produced by Grant Mansfield, Natalka Znak, Claire O’Donohoe and Leslie Garvin, with Paul Osborne is co-executive producing.

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‘Secret Millionaire’ Gets Midseason Sunday Slot And Oscar Promo Push On ABC

Nellie Andreeva

EXCLUSIVE: Secret Millionaire‘s prospects at ABC are getting better by the minute. First, the network pulled the new reality series from the low-profile Friday 8 PM slot where it was originally scheduled. Now I hear it is giving it Extreme Makeover: Home Edition‘s Sunday 8 PM time period for a six-episode midseason run starting March 6. That is the Sunday after the Academy Awards, with ABC planning to heavily promote Secret Millionaire during the awards broadcast. For ABC, which has no football, the Oscars are the most-watched telecast of the year and the biggest possible promotional platform for its shows. Read More »

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‘Supernanny’ In For ‘Millionaire’ On ABC

Nellie Andreeva

New ABC programming chief Paul Lee is looking to upgrade another series his predecessor put on the low-trafficked Friday night. Beginning November 5, ABC will air reality veteran Supernanny in the Friday 8 PM slot. That is where Secret Millionaire, which ABC acquired after a run on Fox, was originally slotted though it was never assigned a premiere date. This follows a similar move ABC made last week with the Dana Delany-starring new procedural Body of Proof, originally slated to air Fridays at 9 PM, which was also held back and will be replaced by Primetime: What Would You Do?, beginning next week. Lee is said to be high on both Secret Millionaire and Body of Proof and is planning to give them a proper launch elsewhere. He just added another building block for midseason, a winter edition of Wipeout. In May, ABC announced a renewal for Supernanny but the series did not get a spot on the schedule and was held as backup. ABC also announced today that it will be preempting struggling new drama The Whole Truth tonight for a 20/20 special on the Chilean miners’ rescue.

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ABC Announces Fall 2010 Premiere Dates

Nellie Andreeva

ABC just announced the premiere dates for all of its fall series with the exception of freshmen Body of Proof and Secret Millionaire, whose dates will be released later. No surprises, with the bulk of the series unspooling during the traditional premiere week. Additionally, the name of new comedy Better Together has been changed to Better With You.

Monday, September 20

8:00-10:00 p.m.                  “Dancing with the Stars”

10:00-11:00 p.m.                  “Castle”

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