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#1 ‘Sex’ Frenzied $55.7M Weekend For All-Time R-Rated Comedy; ‘Indy 4′ Beats Ultimate Chick Flick Saturday & Sunday; Warner Bros Already Planning Sequel

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SUNDAY AM: Here are the official box office numbers — Sex And The City finished its opening weekend No. 1 with North American domestic gross of $55.7 million in 3,285 theaters. The R-rated female romantic comedy posted a great $16,968 per screen average even though many multiplexes had it playing on 7+ screens. But after a female phenomenal Friday opening of $26.9M, the pic plunged 34% to make only $17.7 million on Saturday. And Sunday estimates expect another 37% downturn for $11.1 million. So on both Saturday and Sunday, the romantic comedy will be beaten by Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull which playing in 4,264 venues earned $12.2M on Friday, $19.8M Saturday and an estimated $13.9M Sun for a weekend total of $46M, which was -54% from its Memorial Weekend debut. But because of steady business, it’s made a cumulative $216.8M. That’s exactly what Hollywood pros had been warning about: that Sex And The City would be a one-day, and one-weekend, wonder with no legs. But it still opened as the biggest R-rated comedy motion picture (beating American Pie 2‘s $45.1M) and the 5th biggest R-rated film ever released (behind The Matrix, The Passion Of The Christ, 300, and Hannibal). The only female-driven movie to come close to SATC in box office was the Hannah Montana movie, but there’s no comparable R-rated chick flick.

So I’ve just heard that Warner Bros is already planning for the Sex And The Read More »

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‘SEX’ SELLS! Female Phenom $26.9M Fri; But Can It Sustain Through Sat & Sun?

SATURDAY AM: Here are Friday’s official North American numbers from the studios for the biggest romantic comedy debut – No. 1 Sex And The City truly shocked Hollywood pros by opening with a hanging-from-the-chandeliers $26.9 million from 3,285 theaters. The big question now is whether this staggering wanna-see among women for the HBO Films/New Line/Warner Bros female froth sustains through Saturday and Sunday showings so the weekend total can soar past $70M and maybe even $75M. I’m already hearing that studio moguls are looking through their film and TV libraries to see what else they can produce for the fortysomething-and-older female — a demographic that the entertainment industry generally ignores. Not any more — or is SATC a once-in-a-generation phenomenon? But younger women are also seeing the pic. As one tipster told me, “I saw the throngs of women waiting in line — starting at 9ish and still there at midnight when we got out of the movie. The thing I noticed: the women were all early 20s, not in their 30s or 40s at all. They were 18 to 25. So I’m not sure where people are getting this over-40 demo but I am pretty sure it’s the young girls who are the most excited for this flick.”

Paramount’s megahit Indiana Jones And The Kingdom Of The Crystal Skull fell a slightly more than expected 59% for $12.2 million from 4,264 venues for No. 2. Then again, when it opened a week ago, most … Read More »

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‘Sex’ Sell-Out & Blow-Out! Could Go As High As $28M Friday, $75M Weekend

11 PM UPDATE: Friday’s Sex And The City opened with great foreplay for the biggest romantic comedy debut. Really early box office numbers could be as high as $26 million to $28 million and for the weekend $65 million to $75 million. That’s stunning the Hollywood pros. “It could reach or exceed the high end if the final West Coast numbers match the East Coast’s. Those totals could be higher. Huge,” one rival studio exec exclaimed to me. ”It’s a true sensation. People thought it would do well. But nothing like this. The top end expected was $40M.” Still, some experts wonder if this is a front-loaded phenomenon and the numbers won’t hold on Saturday. But Sex And The City will certainly beat last weekend’s No. 1 blockbuster, Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull, which made $12M today and should finish by Sunday around $37M-$39M: that’s -60%, but last Friday began Memorial Weekend. See my story, IS ‘SEX’ THE ULTIMATE CHICK FLICK?

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‘SEX’ NOW THE ULTIMATE CHICK FLICK! Biggest R-Rated Comedy Debut Ever; But Its Box Office Fell 34% Sat And 37% Sun; Female Frenzied $55.7M For Weekend #1; Warner Bros Already Plans ‘SATC’ Sequel

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SUNDAY AM: Here are the official box office numbers — Sex And The City finished its opening weekend No. 1 with North American domestic gross of $55.7 million in 3,285 theaters. The R-rated female romantic comedy posted a great $16,968 per screen average even though many multiplexes had it playing on 7+ screens. But after a female phenomenal Friday opening of $26.9M, the pic plunged 34% to make only $17.7 million on Saturday. And Sunday estimates expect another 37% downturn for $11.1 million. So on both Saturday and Sunday, the romantic comedy will be beaten by Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull which playing in 4,264 venues earned $12.2M on Friday, $19.8M Saturday and an estimated $13.9M Sun for a weekend total of $46M, which was -54% from its Memorial Weekend debut. But because of steady business, it’s made a cumulative $216.8M. That’s exactly what Hollywood pros had been warning about: that Sex And The City would be a one-day, and one-weekend, wonder with no legs. But it still opened as the biggest R-rated comedy motion picture (beating American Pie 2‘s $45.1M) and the 5th biggest R-rated film ever released (behind The Matrix, The Passion Of The Christ, 300, and Hannibal). The only female-driven movie to come close to SATC in box office was the Hannah Montana movie, but there’s no comparable R-rated chick flick.

So I’ve just heard that Warner Bros is already planning the Sex And Read More »

Comments 190