NBC Says Olympics Ratings Success Proves Primetime Strategy Still Works In Digital Era

By | Wednesday February 12, 2014 @ 2:36pm PST

nbcsochi__131202172913__140212145821NBC Sports Group chairman Mark Lazarus stands by the decision to edit IOC president Thomas Bach’s Sochi Games Opening Ceremony speech, and said he was not surprised the Bob Costas pinkeye story had gone “viral” because Costas is a national Olympics institution. In a wide-ranging phone call with reporters today, Lazarus also said he was not worried the lackluster performance by U.S. athletes so far would translate to lower ratings, and dismissed suggestions NBC’s primetime tape delays would impact numbers, calling it an out-of-date notion.  But he also said a focus on NBC’s primetime ratings, or even NBC’s ratings, was too narrow a way to look at Games’ performance for the company.

Related: Olympics 5-Day Ratings Even With Vancouver 2010, Ahead Of Torino

Snowboard - Winter Olympics Day 4Lazarus and NBCUniversal research president Alan Wurtzel said that, as with the London Summer Games, they have discovered that extra digital content helps, not hurts, primetime ratings. “The more devices people use to view the Olympics on, the more they watch…A rising tide lifts all boats,” Wurtzel said.  In a rat-a-tat presentation, Wurtzel tossed out a storm of stats demonstrating the network’s flood-the-zone, mostly live Olympics presentation strategy was working well and having no negative impact on NBC’s Games ratings in primetime. “Our strategy of providing more live coverage across all our platforms is once again proving to be very appealing,” Lazarus said. “Viewers want event programming. There is no bigger event than the Olympics. Our multi-platform presentation style has clearly resonated with them,” he said.

More than 30 million people in the United States have visited its Olympics websites, up 54 percent from the 2010 Vancouver Winter Olympics, the execs said.

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Bob Costas Out Another Day As NBC’s Sochi Olympics Primetime And Late-Night Anchor

By | Wednesday February 12, 2014 @ 6:14am PST

Bob Costas, NBC‘s primetime and late-nightnbcsochi__131202172913 Olympics anchor, is out a second day — felled by swollen, weepy eyes. “I don’t know if I’m the first person to break it to you, but you’re coming out of the bullpen again tonight, Matt,” Costas phoned in to Matt Lauer this morning during the What’s Trending portion of Today show in Sochi. Costas and his pink-ish, teary eyes had been trending for a while — Costas having LauerCostas__140212022317-275x155shown up last Thursday to anchor early Games coverage sporting a badly swollen left eye, glasses, and an apology to viewers. Tuesday was a big/bad day for NBC, with both Costas and Shaun White suffering the end of their streaks. White, who NBC had hoped would be its Big Story of the Sochi Games, lost out on his bid for a third consecutive gold in the halfpipe, going home with no medals from Sochi; Costas ended his uninterrupted run as anchor of NBC’s Olympics broadcasts since the late ’80s.

Lauer made his debut asmatt-lauer-2014-winter-olympics (1) fill-in anchor last night, telling viewers Costas’ eyes were so infected he looked like the loser in a prize fight. “How are you doing? So many people are rooting for you and worrying about you a little bit,” Savannah Guthrie asked Costas this morning — after noting Lauer’s  “great reviews” for replacing him. Read More »

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UPDATE: Matt Lauer Shuns Bob Costas’ Vodka-Shot Therapy As He Fills In On NBC’s Primetime Olympics Coverage

By | Tuesday February 11, 2014 @ 6:03pm PST

UPDATE, 5:50 PM PT: SochiOlympicsNBC__131021180345__140123184857“We’re back now with a good opportunity to welcome in our Mary Carillo, and she’s about to bring us our nightly dose of Russian culture and no vodka tonight – please. You saw what happened last night,” Matt Lauer joked tonight as he fills in for Bob Costas on NBC‘s primetime Olympics coverage. LauerCostasHe’s referring to the previous night’s primetime coverage when Costas abandoned NBC doctors’ treatment for his ever-worsening eye infections, and went instead with vodka, telling Carillo during one of her Russian-culture segments as he downed what was billed as a good-ish dose of  the Russian booze: “My eyes can’t get any redder.” Polishing off his drink, he predicted, “Tomorrow morning I’ll be lying on a curb in Minsk.”

PREVIOUS, 4:30 PM PT: “I’m Matt Lauer, in for Bob Costas tonight. If you’ve been following along the last several days you know Bob’s been battling — and that’s an understatement — an eye infection that’s traveled a little bit,” Lauer said at the top of tonight’s NBC primetime coverage of Tuesday competition. ” I saw him in the hotel this morning — he looked a little like the loser in a prize fight.”

Walking up to the primetime coverage, NBC’s evening newscaster Brian Williams told viewers, “Bob Costas took himself out of the lineup for tonight as he deals with that eye infection,” ending a “Ripkin-like iron man streak of 157 straight primetime Olympics broadcasts that goes back to Barcelona in ’92.”

Related: NBC’s Brian Williams Newscast Attracts 16 Million Viewers From Sochi On Sunday

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