Media Mogul Carlos Slim Invests $40M In Shazam

By | Monday July 8, 2013 @ 10:14am PDT

It’s a big boost for the London-based maker of the song identification smartphone app. Shazam says the $40 million investment from Carlos Slim‘s America MovilRead More »

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Screenvision And Shazam To Promote Movie Theater Smartphone Use With Ads

By | Wednesday April 24, 2013 @ 8:18am PDT

EXCLUSIVE: The partnership represents a slight change of course for movie theaters that have been trying so hard to persuade people to put their phones away. Venues that receive their pre-movie commercials from Screenvision soon will encourage patrons to take out their phones and use the Shazam app to help them take advantage of advertiser offers. The companies plan to formally announce the partnership today at Screenvision’s first-ever upfront presentation, although a campaign involving the HTC 1 smartphone began April 12. Screenvision will run 15-second reminders urging moviegoers to take out their phones while the ads run; the Shazam app automatically identifies the ad that’s playing. At that point, companies could transmit to smartphones opportunities to enter contests, buy something, receive additional information or samples, or watch the ad again. The No. 2 movie ad sales company says the arrangement gives it a leg up on industry leader National CineMedia. Read More »

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