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RATINGS RAT RACE: ‘Happy Endings’ Off To Slow Start, ‘Breaking In’ Drops In Week 2

Nellie Andreeva

ABC’s established comedies, Modern Family (3.8/10) and The Middle (1.8/6), returned with originals lower. Modern Family was down 14% from its last first-run episode March 23, The Middle down 10%. Sandwiched between them was Better With You (1.5/4), which aired its first original in more than a month, since March 2, and was down 12% from that. All three series hit season lows. In its quest to successfully launch a new comedy series, ABC is premiering two new hopefuls behind Modern Family this midseason. Following the short run of Mr. Sunshine, it was Happy Endings‘ turn last night. At 9:30 PM, the premiere of the new single-camera comedy drew a 2.7/7 in 18-49. That was down 27% from the debut of Mr. Sunshine in the slot and down 7% from the premiere of the short-lived comedy series Romantically Challenged last April. (Though thats series launched after Dancing with the Stars.) Also last night, ABC kicked off its three-hour Wednesday comedy block. A second new episode of Happy Endings in its regular 10 PM slot fetched a 2.3/6. It was followed by a Modern Family rerun (1.8/5).

Fox’s American Idol (7.1/20, 22.4 million viewers) once again dominated the competition. Its numbers were identical to the reality juggernaut’s fast nationals last week. (Idol always goes up in the finals.) Versus the comparable telecast last year, Idol was down 3% in 18-49 and up 9% in viewers. At 9:30 PM, new comedy Breaking In (2.8/7) … Read More »

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RATINGS RAT RACE: ‘The Middle’ & ‘Survivor’ Hit Lows

Nellie Andreeva

Fox’s two-hour American Idol performance show (7.7/22 in adults 18-49, 23.5 million viewers) was up 1% from last week in 18-49 and 4% in total viewers. Vs. the same week last year, Idol was down a modest 8% in the demo. Fox dominated Wednesday night in 18-49 and total viewers.

In its first original airing in Daylight Saving Time, ABC’s 8 PM comedy The Middle (2.0/6) was down 13% from its last fresh episode on March 2 to hit a season low. Following a Middle repeat at 8:30 PM, Modern Family (4.3/12) was actually up 2% from its most recent original on March 2. With a new Modern Family as a lead-in vs. a rerun last week, Mr. Sunshine (2.2/6) was up 22% from last week. But vs. the last time Mr. Sunshine followed a new Modern Family original, the Matthew Perry-starring midseason comedy was down 13%. Boosted by a stronger lead-in from Mr. Sunshine, ABC’s midseason drama Off the Map (1.5/4) at 10 PM was up 15%.

CBS’ reality veteran Survivor (3.0/9) was down 6% from last week to a series low. Following a Criminal Minds repeat (2.1/6), midseason drama Criminal Minds: Suspect Behavior (2.2/6) was down 12% from last week when it had an original lead-in. It was beat in the 10 PM hour by NBC’s veteran Law & Order: SVU (2.6/7), which was up 8% from its most recent original on Feb. 23. Like the Criminal Minds spinoff, Law Read More »

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RATINGS RAT RACE: With Established Lead-Ins In Repeat, Midseason Series Slip

Nellie Andreeva

With most of its main competition in repeats, Fox’s American Idol does feel like the only game in town these days. Last night’s two-hour Top 13 performance show (8.0/22 in adults 18-49, 24.2 million viewers) dominated, up 3% in 18-49 and 6% in total viewers from last Wednesday’s performance show. Versus the comparable telecast last season, Idol was off by just 1% in the demo and up 6% in total viewers. (See Reinventing Idol: Will the Reality Veteran Finish Up In the Ratings Without Simon?)

Against Idol, CBS’ Survivor, just renewed for next season, drew the second-highest rating of the night, a 3.2/9 in 18-49, down 3% from last week. With Criminal Minds a repeat, spinoff Criminal Minds: Suspect Behavior (2.2/6) was down 15% from last week (when it had an original lead-in) for a series low.

Similarly, following a Modern Family repeat, new comedy Mr. Sunshine (1.8/5) was down 25% and is now tracking below Cougar Town in the slot. At 10 PM, struggling new medical drama Off the Map (1.4/4) was down 18% from last week for a series low. (ABC aired The Middle repeats in the 8 PM hour.)

CW’s America’s Next Top Model (2.3 million, 1.3/4 in 18-34) perked up, up 18% from last week in the demo and posting its largest audience this season. Top Model also beat an original of NBC’s Minute to Win It in 18-49 (1.1 vs. 1.0) to finish fourth in that demo … Read More »

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CW Unveils Midseason Schedule, ‘Hellcats’ Moves To Tuesdays

Nellie Andreeva

The CW today became the latest network to release its midseason schedule. With only one hole to fill, that of departing sophomore Life Unexpected which did not receive a back order, and one midseason series on deck, reality competition Shedding for the Wedding, the network is moving freshman drama Hellcats to LUX‘s Tuesday 9 PM slot behind One Tree Hill to form an all-reality Wednesday lineup with America’s Next Top Model and Shedding for the Wedding. The rest of the schedule will remain intact. The majority of the CW’s primetime schedule will return with originals the week of January 24, with the season (and probably series) finale of LUX slated to air in back to back episodes on Jan. 18.  Following are the CW’s midseason premiere dates: Read More »

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