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RATINGS RAT RACE: ‘Happy Endings’ Off To Slow Start, ‘Breaking In’ Drops In Week 2

By NELLIE ANDREEVA | Thursday April 14, 2011 @ 9:52am PDTTags: America's Next Top Model, American Idol, Breaking In, Criminal Minds, Criminal Minds: Suspect Behavior, Happy Endings, Minute to Win It, Modern Family, Ratings Rat Race, Shedding for the Wedding, Survivor: Redemption Island, The Middle
Nellie Andreeva

ABC’s established comedies, Modern Family (3.8/10) and The Middle (1.8/6), returned with originals lower. Modern Family was down 14% from its last first-run episode March 23, The Middle down 10%. Sandwiched between them was Better With You (1.5/4), which aired its first original in more than a month, since March 2, and was down 12% from that. All three series hit season lows. In its quest to successfully launch a new comedy series, ABC is premiering two new hopefuls behind Modern Family this midseason. Following the short run of Mr. Sunshine, it was Happy Endings‘ turn last night. At 9:30 PM, the premiere of the new single-camera comedy drew a 2.7/7 in 18-49. That was down 27% from the debut of Mr. Sunshine in the slot and down 7% from the premiere of the short-lived comedy series Romantically Challenged last April. (Though thats series launched after Dancing with the Stars.) Also last night, ABC kicked off its three-hour Wednesday comedy block. A second new episode of Happy Endings in its regular 10 PM slot fetched a 2.3/6. It was followed by a Modern Family rerun (1.8/5).

Fox’s American Idol (7.1/20, 22.4 million viewers) once again dominated the competition. Its numbers were identical to the reality juggernaut’s fast nationals last week. (Idol always goes up in the finals.) Versus the comparable telecast last year, Idol was down 3% in 18-49 and up 9% in viewers. At 9:30 PM, new comedy Breaking In (2.8/7) was down a steep 20% from its promising debut last week. An alarming drop but still a solid result as long as the show doesn’t continue to slide. The network easily won the night in all categories.

CBS’ Survivor: Redemption Island (2.9/9, 10.8 million) was down 6% from its fast-national demo number last week and currently ranks as the veteran reality series’ lowest-rated regular telecast ever. (It may pick up a tenth in the finals.) Criminal Minds (3.4/9) was down 6%, while spinoff Criminal Minds: Suspect Behavior (2.5/7) was up 19% after being trounced by NBC’s Law & Order: SVU last week. Suspect Behavior is clearly impacted by SVU in a big way as it rose by almost 20% when airing against an SVU rerun vs. an original last week. NBC aired a new Minute to Win It (1.0/3, flat) at 8 PM, followed by Minute and SVU repeats.

CW’s America’s Next Top Model (2.3 million, 1.0/3 in 18-34) had its most watched episode in more than a month and was up 11% from last week in 18-34. The season finale of Shedding For the Wedding (1.4 million) hit series highs in total viewers and 18-49 (0.6/1) Probably too little too late …

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RATINGS RAT RACE: ‘The Middle’ & ‘Survivor’ Hit Lows

By NELLIE ANDREEVA | Thursday March 24, 2011 @ 9:48am PDTTags: America's Next Top Model, American Idol, Criminal Minds: Suspect Behavior, Law & Order: SVU, Minute to Win It, Modern Family, Mr. Sunshine, Off the Map, Ratings Rat Race, Shedding for the Wedding, Survivor, The Middle, TV Ratings
Nellie Andreeva

Fox’s two-hour American Idol performance show (7.7/22 in adults 18-49, 23.5 million viewers) was up 1% from last week in 18-49 and 4% in total viewers. Vs. the same week last year, Idol was down a modest 8% in the … Read More »

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RATINGS RAT RACE: With Established Lead-Ins In Repeat, Midseason Series Slip

By NELLIE ANDREEVA | Thursday March 10, 2011 @ 10:24am PSTTags: America's Next Top Model, American Idol, Criminal Minds: Suspect Behavior, Minute to Win It, Modern Family, Mr. Sunshine, Off the Map, Shedding for the Wedding, Survivor, The Middle, TV Ratings
Nellie Andreeva

With most of its main competition in repeats, Fox’s American Idol does feel like the only game in town these days. Last night’s two-hour Top 13 performance show (8.0/22 in adults 18-49, 24.2 million viewers) dominated, up 3% in 18-49 … Read More »

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CW Unveils Midseason Schedule, ‘Hellcats’ Moves To Tuesdays

By NELLIE ANDREEVA | Monday December 13, 2010 @ 12:32pm PSTTags: CW Midseason Schedule, CW Primetime Schedule, Hellcats, Life Unexpected, One Tree Hill, Shedding for the Wedding, TV, TV Scheduling
Nellie Andreeva

The CW today became the latest network to release its midseason schedule. With only one hole to fill, that of departing sophomore Life Unexpected which did not receive a back order, and one midseason series on deck, reality competition Shedding for the Wedding, the network is moving freshman drama Hellcats to LUX‘s Tuesday 9 PM slot behind One Tree Hill to form an all-reality Wednesday lineup with America’s Next Top Model and Shedding for the Wedding. The rest of the schedule will remain intact. The majority of the CW’s primetime schedule will return with originals the week of January 24, with the season (and probably series) finale of LUX slated to air in back to back episodes on Jan. 18.  Following are the CW’s midseason premiere dates: Read More »

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