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Shelly Tatro Joins A&E As SVP Development

By | Monday February 10, 2014 @ 9:00am PST
Nellie Andreeva

tatroFormer VH1 executive  Shelly Tatro has joined A&E Network of SVP Development & Programming. Based in New York, she will oversee the development and production of A&E’s nonfiction, alternative and reality series, reporting to EVP and general manager David McKillop. “Shelly has a great reputation for having her finger on the pulse of the industry,” McKillop said. Tatro joined VH1 in 1996 as Director of Series & Specials, and served as SVP Production & Programming from 2003 until October 2013 when she exited the network. At VH1, Tatro oversaw development and production for such shows as Mob Wives, Love And Hip Hop, Hogan Knows Best, I Want To Work For Diddy and Black Ink Crew. Tatro and her team also launched the I Love the 70s, 80s, 90s and 00s franchise and Rock Docs. Additionally, Tatro developed Jersey Shore before it premiered on sister channel MTV and developed and produced the pilot for another project that migrated to MTV, A Shot At Love With Tila Tequila. Before joining VH1, she was a freelance producer in New York and also was part of the launch team for Barry Diller’s home shopping network Q2.

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VH1′s SVP Programming Shelly Tatro Exits

By | Wednesday October 23, 2013 @ 2:27pm PDT
Nellie Andreeva

EXCLUSIVE: After almost two decades at VH1, Shelly Tatro is departing the cable network. Tatro, who joined VH1 in 1996 as Director of Series & Specials, has served as SVP Production & Programming since 2003, overseeing such shows as Love & Hip-Hop and Best Week Ever. Her exit comes two months after Susan Levison joined VH1 as EVP Original Programming & Production, replacing Jeff Olde. Tatro previously helped develop VH1′s Where Are They Now, I Love the 80s and I Love the 70s. Before joining VH1, she was a freelance producer in New York and also was part of the launch team for Barry Diller’s home shopping network Q2.

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