When news of the LAX shooting broke, more viewers tuned to Shepard Smith and his Fox News Deck to find out what was going on than to CNN and MSNBC combined, during the peak hours of the breaking news, 10-1 PM PT. That’s in keeping with FNC’s position relative to its cable news competition in that block of time during the third quarter. That day, FNC logged 1.549 million viewers from 10-1 PM, which was 46% better than its 3rd quarter average in the time period. CNN clocked 807,000 viewers – a 46% spike. MSNBC logged 409,000 viewers – a more modest 13% jump. In the news demo, FNC (292,000) also beat CNN (233,000) and MSNBC (86,000). But CNN’s demo results marked a 60% hike; FNC’s numbers climbed 47%. MSNBC, meanwhile fell 16%.
That night, in primetime FNC (2.042 million) trounced CNN (621,000) and MSNBC (609,000) as well. FNC’s primetime audience grew by 34% compared to 3rd quarter, CNN’s by 32% and MSNBC’s by 25%. In the news demo, FNC (323,000) grew 20%, but CNN (141,000) fell 1%; MSNBC (167,000) grew 13%.
Just over two months after announcing that Megyn Kelly would be moving to primetime later this year, Fox News Channel today made the first move of its anchor pieces. The cable news network said Thursday that as part … Read More »
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I’ve learned a bit more about Fox News lead news anchor Shepard Smith’s new multi-year deal with the cable channel. Despite reports that it runs through 2013, I hear that it actually kicks in next year when his current pact … Read More »
EXCLUSIVE: Fox News Channel’s signature news anchor Shepard Smith has signed a new multi-year deal to continue as the channel’s lead news anchor as well as anchor of FOX Report and Studio B. Smith’s most recent pact with Fox News … Read More »