Netherlands-born Niels Swinkels will oversee theatrical distribution for all Universal Pictures International titles in the UK and Eire. Until now he’s been SVP of distribution in Europe, the Middle East and Africa. Swinkels replaces Simon Hewlett, who last month was promoted to run the whole of UPI’s international marketing. He will continue to be based in London and report to UPI distribution boss Duncan Clark.
Universal Pictures International has promoted its UK and Eire managing director to run the whole of international marketing. As executive vice-president, Hewlett will oversee all UPI marketing for overseas theatrical releases including ads, media buying and publicity. He will report to UPI president David Kosse. Hewlett first came to Universal in 2006 as UK managing director and was part of the team including Kosse and distribution head Duncan Clark who helped set up UPI in 2007.