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MTV’s ‘Skins’ Takes Ratings Dive In Week 2

By | Tuesday January 25, 2011 @ 1:09pm PST
Nellie Andreeva

All the media attention surrounding the controversial new MTV drama Skins didn’t convert into ratings, as the racy freshman drama was down sharply in its second airing last night. The series, which lost a number of advertisers since its premiere, drew 1.6 million viewers, less than half of the 3.3 million who tuned in for the debut last week when it had an original Jersey Shore as a lead-in. In the key 18-34 and 12-34 demographics, the show did a 1 rating vs. 2.7 last week and 1.4 vs 2.9 last week, respectively. Because of the show’s huge lead-in last week provided by a ratings record-breaking episode of phenomenon Jersey Shore, Skins was facing tough Week 2-to-Week 1 ratings comparisons. Indeed, sources said Episode 2 slightly exceeded internal ratings projections at the network. Still, given the big controversy surrounding the show, numbers could’ve held up better.

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Now Subway Pulls Ads From ‘Skins’; Joins H&R Block, Wrigley, GM & Taco Bell

Nellie Andreeva

UPDATE, MONDAY: The fast-food restaurant chain, which on Saturday became PTC’s new main target, has pulled its ads from MTV’s Skins.

UPDATE, SATURDAY: Today, the Parents Television Council praised another advertiser, Wrigley, for suspending advertisements on MTV’s Skins. Another company, H&R Block, also has asked that its MTV ads don’t run on Skins. PTC is still going after other advertisers for endorsing a program with such “extreme” content. Just this morning, PTC activists began contacting Subway directly. Read More »

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PTC Calls For Federal Investigation of MTV Teen Drama ‘Skins’ For Child Pornography

Nellie Andreeva

On the eve of the Monday premiere of MTV’s racy teen drama Skins, TV watchdog the Parents Television Council characterized it as possibly “the most dangerous television show for children that we have ever seen.” Now it is calling on the U.S. Senate and  House Judiciary Committees and the Department of Justice to open an investigation for possible child pornography and exploitation on the show, a remake of the British series of the same name. In addition to stressing the sexual content on the show involving cast members as young as 15, (the cast’s ages range from 15-19), PTC also lists 42 depictions and references … Read More »

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