RATINGS RAT RACE: ‘Blue Bloods’ Solid, ‘Outlaw’ Dives And CW Sci-Fi Duo Rocks

Nellie Andreeva

It was mostly carnage on the first Friday of the season, with NBC’s freshman Outlaw barely surviving the transition to Fridays and CBS’ veteran CSI: NY and Fox’s summer entry The Good Guys also hard-hit in their move to TV’s … Read More »

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TCA: Dawn Ostroff Says “Days Of Waking Up And Looking At Overnight Ratings Gone”

By | Thursday July 29, 2010 @ 3:26pm PDT
Nellie Andreeva

CW Entertainment President Dawn Ostroff touted the network’s online sales initiative introduced at this year’s upfront market where the CW sold both airings of its shows on TV as well as online streaming with full commercial load. “We’re no longer looking at digital pennies, we have achieved digital dollars,” Ostroff said. The new initiative accounts for young viewers who watch shows online, something traditional ratings don’t reflect, she said. ”The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic,” she said.

Ostroff  is now the longest-running sitting broadcast entertainment president, having been in the job for 9 years (at CW and predecessor UPN). She was asked about Steve McPherson’s recent departure from ABC. ”I wish him all the best,” she said. “I always say these jobs are rented chairs. I’ve been sitting here for 9 years, having seen a lot of people come and go. Unfortunately for us, it’s not that unusual.” Read More »

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Comic-Con 2010 Preview; Sunday, July 25


comicon 2010

SUNDAY, JULY 25

THE SLOW-ASS LAST DAY, a.k.a. “FAMILY DAY”

Luke Y Thompson covers Hollywood events at the Con for Deadline:

10:00-11:00 AM: Emily The Strange. So every year, they promise an announcement of a potential movie deal for … Read More »

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Brian Austin Green Joins ‘Housewives’

Nellie Andreeva

Brian Austin GreenBrian Austin Green is finalizing a deal to join ABC’s veteran dramedy Desperate Housewives for a major recurring role next season. The Beverly Hills, 90210 alum will play Keith, a new contractor and charming playboy who turns … Read More »

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The CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today became the first broadcast network to announce premiere dates for its fall lineup. As usual, the CW will roll out the bulk of its schedule ahead of the traditional fall premiere week, starting on September 8 with the debut of new drama Hellcats.

cw logo 2On Wednesday, September 8, Cycle 15 of  AMERICA’S NEXT TOP MODEL (8:00-9:00 p.m.) kicks-off the 2010-2011 season, followed by the series premiere of new drama HELLCATS (9:00-10:00 p.m.).  HELLCATS is a drama about a young pre-law student (Aly Michalka) whose world is turned upside-down when she loses her scholarship and has to join the college’s competitive cheerleading squad. Ashley Tisdale also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

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