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RATINGS RAT RACE: ‘Blue Bloods’ Solid, ‘Outlaw’ Dives And CW Sci-Fi Duo Rocks

Nellie Andreeva

It was mostly carnage on the first Friday of the season, with NBC’s freshman Outlaw barely surviving the transition to Fridays and CBS’ veteran CSI: NY and Fox’s summer entry The Good Guys also hard-hit in their move to TV’s equivalent of a grave yard. But if there is one man impervious to time slots, it’s Tom Selleck as loyalists tuned in for the premiere of his new CBS cop drama Blue Bloods, the highest-rated program on TV last night with an audience number rarely seen on Friday night: 13 million. Also logging a strong debut was the reunited CW duo of Smallville and Supernatural. Here is a quick network-by-network round-up:

Where is Ghost Whisperer when you need it? The cancelled drama starring Jennifer Love Hewitt was one of very few series that could open Friday night with a decent number. Still, CBS showed some nice rating build-up hour-to-hour and easily won the night in 18-49 and total viewers. It was successful in bringing in the (mostly older) available audience on Friday night, with two series crossing the 10 million viewer mark, CSI: NY and Blue Bloods. New 8 PM anchor Medium (1.4/5, 6.1 million) was the night’s weakest link, down 39% from the season premiere of Ghost Whisperer last fall and down 33% from its own season premiere in the 9 PM last year. (Even at those mediocre rating levels, the … Read More »

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TCA: Dawn Ostroff Says “Days Of Waking Up And Looking At Overnight Ratings Gone”

By | Thursday July 29, 2010 @ 3:26pm PDT
Nellie Andreeva

CW Entertainment President Dawn Ostroff touted the network’s online sales initiative introduced at this year’s upfront market where the CW sold both airings of its shows on TV as well as online streaming with full commercial load. “We’re no longer looking at digital pennies, we have achieved digital dollars,” Ostroff said. The new initiative accounts for young viewers who watch shows online, something traditional ratings don’t reflect, she said. ”The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic,” she said.

Ostroff  is now the longest-running sitting broadcast entertainment president, having been in the job for 9 years (at CW and predecessor UPN). She was asked about Steve McPherson’s recent departure from ABC. ”I wish him all the best,” she said. “I always say these jobs are rented chairs. I’ve been sitting here for 9 years, having seen a lot of people come and go. Unfortunately for us, it’s not that unusual.” Read More »

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Comic-Con 2010 Preview; Sunday, July 25


comicon 2010

SUNDAY, JULY 25

THE SLOW-ASS LAST DAY, a.k.a. “FAMILY DAY”

Luke Y Thompson covers Hollywood events at the Con for Deadline:

10:00-11:00 AM: Emily The Strange. So every year, they promise an announcement of a potential movie deal for this goth-chick fave. This year? Maybe. Or not. Room 3

10:00-11:00 AM: Smallville Screening and Q&A. Apparently, this next season is going to be the final one for the Superman prequel series. I did not know that. Which makes this the last official Comic-Con panel. Some of you might find that important. Plus Tom Welling’s coming. Ballroom 20

10:00-11:00 AM: Sideshow Collectibles. Hey Sideshow: I bought your expensive dolls back when they were around $60. Now that most of them are almost twice that, I can’t. And if you keep this up, I will not care. Just so you know, there’s a recession on. Room 32AB

11:45 AM-12:45 PM: Comic-Con Debut: International Hit Merlin. If my girlfriend were coming to Comic-Con, she’d be first in line for this. If I attend the panel, it will primarily be on her behalf, as I can’t quite understand why this show so drastically rewrites Arthurian legend as to make Merlin a kid serving Prince Arthur. But star Colin Morgan will show up, and I know firsthand that that means a lot to some. Room 6BCF

12:00-2:00 PM: Browncoats Fan Group. Obsessive fans of Joss Whedon’s SERENITY/FIREFLY meet at this thing. I’d advice everyone else to stay far, far away. Room 32AB

12:30-1:15 PM: American Dad. Good morning USA! … Read More »

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Brian Austin Green Joins ‘Housewives’

Nellie Andreeva

Brian Austin GreenBrian Austin Green is finalizing a deal to join ABC’s veteran dramedy Desperate Housewives for a major recurring role next season. The Beverly Hills, 90210 alum will play Keith, a new contractor and charming playboy who turns up the heat on Wisteria Lane. Green, repped by APA and manager Tracy Samuels, is expected to appear in as many as 8 of the show’s first 10 episodes. He landed the role after meeting with creator Marc Cherry last week. Green is the second major new addition to Desperate Housewives‘ next season so far. Vanessa Williams recently joined the cast of the show as a new regular. Green is coming off a sci-fi streak, having co-starred on Terminator: The Sarah Connor Chronicles and recurred on Smallville.

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The CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today became the first broadcast network to announce premiere dates for its fall lineup. As usual, the CW will roll out the bulk of its schedule ahead of the traditional fall premiere week, starting on September 8 with the debut of new drama Hellcats.

cw logo 2On Wednesday, September 8, Cycle 15 of  AMERICA’S NEXT TOP MODEL (8:00-9:00 p.m.) kicks-off the 2010-2011 season, followed by the series premiere of new drama HELLCATS (9:00-10:00 p.m.).  HELLCATS is a drama about a young pre-law student (Aly Michalka) whose world is turned upside-down when she loses her scholarship and has to join the college’s competitive cheerleading squad. Ashley Tisdale also stars as a young woman who is totally committed to the cheerleading squad to realize her dreams.

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