As part of unveiling its slate to advertisers at its upfront presentation in New York today, MTV has announced the pickup of three new unscripted series, the Alaska-based Slednecks, from the producers of the network’s Buckwild; extreme dancing competition Beyond Dance; and the based-on-true-stories One Bad Choice. Additionally, the network has ordered new seasons of Snooki & JWOWW, Real World and Girl Code and has set premiere dates for new family drama series Finding Carter (watch the first trailer below) and Rob Dyrdek’s cooking show The Snack-Off as well as return dates for Teen Wolf and Dyrdek’s Ridiculousness. MTV2 will debut a second season of Nick Cannon Presents: Wild ‘N Out this summer. On the music front, MTV is rolling out a new documentary series, 9 Days and Nights, that tells the story of one artist at a turning point in their life and career. The first 60-minute installment, set to a June launch, will feature British singer-songwriter Ed Sheeran, with appearances by Taylor Swift and Pharrell Williams. MTV sibling Logo TV is partnering with Kelly Ripa and Mark Consuelos’s Milojo Prods. for The Secret Guide to Fabulous Living (working title), a 30-minute comedic “how to” series, which will premiere this summer. Here are details on MTV’s new series:
At its upfront today, MTV is announcing a pilot order to a series adaptation of the hit horror film franchise Scream. At the event, held at the Beacon Theatre in New York, the cable network announced new unscripted series Generation Cryo, Nurse Nation as well as The Hook-Up, which Deadline wrote about yesterday. Additionally, Snooki & JWOWW has been renewed for a third season.
MTV is working on Scream with the films’ producer, the Weinsteins’ Dimension Films and former top MTV execs Tony DiSanto and Liz Gateley’s DiGa Vision, which is behind MTV’s Teen Wolf and new reality series Ke$ha: My Crazy Beautiful Life. The project originally landed at MTV almost a year ago, brought in by previous MTV programming head David Janollari. The pilot green light is suprising, given the fact that there is no specific concept or a writer for the adaptation yet. The network recently met with a number of potential writers but didn’t settle on an idea. Still, MTV has big plans for the project, announcing that the potential series already has been slated for a summer 2014 debut. Dimension is in discussions with the films’ original director Wes Craven to direct the pilot.
In other MTV announcements, Nick Cannon’s re-imagined improv comedy show Nick Cannon Presents Wild N Out will premiere on MTV2 on July 9, and MTV2 is adding new series Guy Court to its slate. Here are descriptions of MTV’s newly picked up unscripted series:
The season two premiere of MTV’s comedy series Awkward in an upgraded 10:30 PM time slot drew 2.2 million viewers and a 2.2 rating among people P12-34 last night. That was up 29% in both total viewers and 12-34 over the July 2011 series premiere when Awkward aired at 11 PM on Mondays, following Teen Mom. Last night, Awkward impressively built onto its lead-in, Jersey Shore offshoot Snooki & JWoww (2.06 million viewers) which was down a modest 6% from its series premiere last Thursday. Including the premiere episode and two encore airings, Awkward drew in a combined 3.8 million total viewers.
The Jersey Shore franchise is validating the old adage that “The whole is greater than the sum of its parts.” The second spinoff from the blockbuster reality series, Snooki & JWoww, drew 2.4 million viewers in its debut last night. That was a third of the audience that tuned in for the most recent Jersey Shore season premiere. Snooki & JWoww also debuted lower that the first Jersey Shore spinoff, The Pauly D Project, which opened with 2.9 million viewers in March, a sign that the multiple spinoffs are likely diluting the franchise. Overall, 2.4 million is an OK number, on par with MTV’s reality staple Teen Mom, but given Snooki’s status of a pop culture and tabloid fixture, the premiere probably should’ve done better. In its defense, Snooki & JWoww had the tentpole 10 PM position while Pauly D aired at 10:30 behind Punk’d. Among persons 12-34, Snooki & JWoww averaged a 2.1 rating to rank as Thursday’s No. 1 original series of the day in the demo. Starting next week, the reality comedy will be used as a lead-in for the second season of scripted comedy Awkward.
At its upfront presentation today, MTV announced premiere dates for returning series Teen Wolf and Awkward and the upcoming Jersey Shore spinoff Snooki & JWoww (tralier below). Just like its series premiere last year, the second season of Teen Wolf will launch after the MTV Movie Awards on Sunday, June 3 at 11 PM. The series will move into its regular Monday 10 PM slot the following night. MTV is changing the scheduling strategy for Awkward, whose first season aired at 11 PM. In Season 2, the breakout comedy is moving to primetime, paired with Snooki & JWoww, which will keep the time slot of the mothership Jersey Shore series, Thursday 10 PM, premiering on June 21. Awkward will follow at 10:30 PM on June 28. During the presentation at the Beacon Theatre in New York, MTV also showcased its slate of new scripted and reality series: Catfish, Inbetweeners, Underemployed, Wake Brothers and Zach Stone is Gonna Be Famous.