“The Grizzly is unpredictable — and we’ve got the mother of them all,” The Sportsman Channel said this morning in announcing Sarah Palin will attempt to make her reality TV comeback with a show focused on the outdoors. Amazing America With Sarah Palin will premiere in April on the channel that also features an NRA talk show, Antler Insanity, Personal Defense TV, and a series with rocker Ted Nugent.
Related: Sarah Palin Returns To Fox News
The Palin family were Barrymores of reality TV for a period. Palin previously starred in Sarah Palin’s Alaska — it aired for eight episodes starting in 2010 on TLC but was not renewed for a second season though the network called the ratings “solid.” She also showed up regularly in the audience, and was interviewed on camera, when daughter Bristol became an improbable finalist on the 11th edition of ABC’s Dancing With The Stars. Husband Todd, meanwhile, starred on NBC’s Stars Earn Stripes. Bristol went on to star in Lifetime’s Bristol Palin: Life’s A Trip and, more recently, returned for the all-star edition of Dancing. Sarah and Todd also pitched a reality series about Todd’s career as a championship snowmobile racer but apparently got no takers, because the show never surfaced.
Tragic news from Montana today. Gregory Rodriguez, the host of Sportsman Channel‘s A Rifleman’s Journal, was shot and killed by the husband of a woman he was visiting, the Associated Press reports. The shooter apparently beat his wife … Read More »
Hats off to Reuters’ Ron Grover for this eye-opening report: The gun lobby either produces or sponsors six cable shows on the Outdoor Channel and Sportsman Channel, which it uses to promote the NRA‘s views and raise cash, he says. For example, there’s Outdoor Channel’s Friends Of The NRA and American Rifleman, and Sportsman Channel’s Cam & Company, Guns And Gold, and 3-Gun Nation. Each of the channels reaches about 30M pay TV homes, a relatively small audience compared to, say, ESPN. But they reach the right people as far as the program producers and sponsors are concerned. The Sportsman Channel’s programming VP Graig Hale says that it charges premium rates on the shows because they appeal to hard-to-reach 25- to 54-year-old men. Grover observes that a recent half-hour episode of American Rifleman had about two dozen ads “including Crimson Trace laser sights, hunting gear discounter Cheaper Than Dirt and gun makers Smith & Wesson and Remington.” In some shows, including Cam & Company, the NRA is the heaviest advertiser — and ran its controversial recent spot criticizing President Obama for sending his kids to schools that have armed guards even though he doesn’t want to expand the presence of guns in other schools. Read More »
The deal will consolidate two of the leading media companies serving hunters and others who enjoy life in the wild. InterMedia Outdoors — which owns The Sportsman Channel and 15 magazines including Guns & Ammo and Petersen’s Hunting — … Read More »