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Young Music Fans Listen To Streaming Services As Much As Radio: Report

By | Tuesday April 2, 2013 @ 9:07am PDT

The report this morning from The NPD Group surprises me, although perhaps it shouldn’t considering how quickly the music business is changing. The research firm says that in Q4 online services including Pandora, iHeartRadio, and Spotify accounted for about 23% of the average weekly music listening time among 13-to-35 year olds, up from 17% at the end of 2011. The latest figure is just about even with AM/FM radio: It accounted for 24% of the music listening time among young fans, down two percentage points from the previous year. The change is “driven by mobility and connectivity” — especially the growing use of smartphones as music devices — says Russ Crupnick, senior vice president of industry analysis at NPD. The firm’s latest Music Acquisition Monitor study, based on its consumer surveys, says that young listeners increasingly see streaming services as attractive alternatives to CDs and digital music files. Digital files accounted for 15% of their listening time followed by on-demand services (14%), CDs (9%), satellite radio (5%), and the remainder for other sources. Pandora remains by far the most popular online service. It’s used by 39% of the young streamers followed by Clear Channel’s iHeartRadio (11%), the free version of Spotify (9%), Grooveshark (3%), Slacker (2%), Pandora One (2%), TuneIn (2%), (2%), and Xbox Music (2%). A little more than half of the group said that they mostly listen to music in cars. Traditional radio still has … Read More »

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Spotify Eyeing Streaming Video: Report

By | Monday March 25, 2013 @ 11:48pm PDT

Netflix, Amazon Prime, and HBO may have more competition on the horizon if the popular music streaming service adds video content to its offerings. Spotify, launched in 2008, now reaches over 10 million users worldwide — 3 million of which pay monthly membership fees of $4.99 or $9.99 for on-demand music streams. Sources tell Business Insider Spotify is looking to partner on creating original content a la Netflix’s House Of Cards as it mulls the expansion into video.

Related: Can Spotify Become The iTunes Of Streaming Media?

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