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CNBC Suffers PR Blow After Ordering YouTube To Take Down Embarrassing Clip

By | Sunday July 21, 2013 @ 6:22am PDT

CNBC looked like a sore loser this week when it told YouTube to take down on “copyright grounds” videos from a Squawk Box interview with Sen. Elizabeth Warren (D-Mass.). She was on to defend the 21st Century Glass-Steagall Act, which would tighten regulations on banks, that she’s co-sponsoring with Sen. John McCain (R-Ariz.) and others. She forcefully, and gleefully, swatted away challenges from CNBC’s Brian Sullivan, Joe Kernan, and Amanda Drury. A clip went viral — with more than 700,000 views — after it was posted by video aggregator Upworthy as well as on Warren’s YouTube site. “It’s maybe the best example of the sort of matter-anti-matter reaction that happens when someone who actually knows some history and policy makes first contact with a gaggle of ignorant CNBC yakkers,” Talking Point Memo‘s Josh Marshall wrote. Columbia Journalism Review‘s Ryan Chittum called it “a TKO for Warren.” No wonder NBCUniversal’s copyright order smelled fishy. Read More »

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Ratings Way Down For CNBC’s Marquee Shows And Stars: NY Daily News

By | Sunday April 29, 2012 @ 11:37am PDT

The stock market may be up but CNBC‘s ratings are way down. The CNBC Ratingsproblem is not just that CNBC viewership levels are slumping essentially across-the-board. The New York Daily News obtained Nielsen numbers showing the network’s core business programming, which airs from 6 AM to 8 PM, is down 10% in total viewers and 6% in adults 25-54 from April to April. And hard hit are marquee shows Squawk Box and Closing Bell, which are in their 4rd straight quarter of declines. According to these same Nielsen ratings obtained by the New York Daily News, from April 2011 to April 2012 Squawk Box is down 16% in total viewers and 29% in the all-important 25-54 demos. Last Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000. CNBC last Friday announced the hiring of Cavuto executive producer Gary Schreier from rival Fox Business Network to helm Closing Bell which from April 2011 to April 2012 is down 16% in total viewers and 11% in the 25-54 demographic. Explanation for the problems? NYDN claims it’s more competition and less buzz from MVPs Maria Bartiromo and Andrew Ross Sorkin.

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NYT’s Sorkin Joins CNBC’s ‘Squawk Box’

This could be a blow to The New York Times’ mergers and acquisitions coverage, even though the author of Too Big to Fail will continue to write a column there and oversee its DealBook site. Sorkin is one of the best-known and well-sourced reporters on the deal beat. But his frequent appearances on shows including MSNBC’s Morning Joe suggest that Sorkin has been bitten by the showbiz bug — and Squawk Box had an empty chair since Monday, when Carl Quintanilla left to host Squawk on the Street. Here’s the note that SVP Nik Deogun sent to the staff: Read More »

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R.I.P. Mark Haines

By | Wednesday May 25, 2011 @ 7:38am PDT

The founding anchor of CNBC’s Squawk Box and co-anchor of Squawk On The Street died unexpectedly at his home last night, the financial news network reports. Haines, who was 65, was a  ”building block” of the network, CNBC President Mark Hoffman said. “With his searing wit, profound insight and piercing interview style, he was a constant and trusted presence in business news for more than 20 years. From the dot-com bubble to the tragic events of 9/11 to the depths of the financial crisis, Mark was always the unflappable pro. Mark loved CNBC and we loved him back. He will be deeply missed.”

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