On the heels of NBCUniversal signing a 10-year deal with the NHL this spring, NBCU has taken an equity stake in Guardian Media Entertainment, the partnership between comic book icon Stan Lee and NHL Enterprises. In exchange, NBCU will provide promotional support worth multi-millions of dollars for The Guardian Project, the Stan Lee superhero franchise featuring 30 superheroes representing each NHL club. GME, which started off with comic books, a novel and merchandise, is in early discussions for development of a television series. Long-term plans include the creation of films, games, a theme park presence and global extensions.
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By NELLIE ANDREEVA | Wednesday June 15, 2011 @ 10:00pm PDTTags: Guardian Media Entertainment, NBCUniversal, NHL, Stan Lee, Stan Lee NHL
By NIKKI FINKE, Editor in Chief | Thursday October 7, 2010 @ 7:54am PDTTags: Guardian Media Entertainment, Sports, Stan Lee, Stan Lee NHL
Every time I write about yet another deal made by Stan Lee, the same thing happens. Fanboys groan that he’s selling out, or cashing suckers’ checks, or making egotistical moves. And he does it because he can. He is after all Stan Effin’ …