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PR Vet Stan Rosenfield Hires Son Zach To Develop Corporate, Sports Divisions At SRA

By | Monday January 7, 2013 @ 8:08am PST
Mike Fleming

Zach Rosenfield has joined the PR firm of Stan Rosenfield & Associates, where he will develop a corporate entertainment department and create a sports division. He will continue to work with non-scripted talent and on the day-to-day representation of producers, production companies, directors and writers.

The younger Rosenfield resigned at Prodigy Public Relations to make the move. He represents sports based clients including athletes, brands and broadcasters, as well as release campaigns for television shows, feature films/documentaries that have a sports-based theme. Rosenfield will continue to rep clients that include Shark Tank’s Daymond John, marathon icon Scott Jurek, ESPN college football analyst and Oscar winning docu maker Ed Cunningham, filmmaker, Anne Buford and others.

SRA has a showbiz client list that includes George Clooney, Robert De Niro, Danny DeVito, Morgan Freeman, Taylor Hackford, Dennis Haysbert, Alton Brown, Courtney Hansen, Kit Harington, John Goodman, Kelsey Grammer, Lori McCreary, Helen Mirren, Rhea Perlman, Geoffrey Rush, Adam Savage & Jaime Hyneman, Rob Schneider, David Steinberg and Larry Thompson.

Company president Stan Rosenfield stated “Zach brings to our table the perfect complement of credentials to further develop these two departments which will further augment our existing talent client base.

Before joining Prodigy, Zach Rosenfield was head of entertainment at Fifteen Minutes Public Relations.

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Sierra Club Starts New Showbiz Initiative: Hires Hollywood Publicist To Enlist Stars

By | Friday October 28, 2011 @ 6:04pm PDT

Deadline team member Anthony D’Alessandro files this report:

EXCLUSIVE: Deadline has learned that Melissa Sun, VP of Stan Rosenfield and Associates, will be moving into a new position at the Sierra Club where she’ll be linking up the entertainment industry with the national environmental group. Her new role is the Sierra Club’s Senior Strategist for Entertainment Relations, based in Los Angeles. Sun is tasked with creating meaningful opportunities for celebrities to help Sierra Club protect clean air, water and open spaces. The group wants celebs to help pressure the Obama Administration to reject granting a permit for a 1,700-mile oil pipeline running from Canada to the Gulf of Mexico as well as push the Environmental Protection Agency to limit the standard on mercury emissions especially from coal plants. Sun was courted by the Sierra Club to launch its new entertainment branding and strategy initiative, according to Sierra Club Executive Director Michael Brune, who told Deadline: “Melissa caught our eye with her background, making her a person we could not do without. She understands how the entertainment industry operates and has a passion to find people who can help the Sierra Club in developing projects, campaigns and strategies.” Read More »

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Charlie Sheen Parts Ways With Longtime Publicist, Gets Banned From Warner Lot

Nellie Andreeva

We hardly need proof that Charlie Sheen is not in rehab since he is on TMZ right now doing a live interview from his back yard, but the actor’s former longtime publicist Stan Rosenfield just sent out an email debunking a couple of Sheen-related rumors making the rounds online. That was probably Rosenfield’s last official PR move on Sheen’s behalf as he just left the troubled actor. “I have worked with Charlie Sheen for a long time and I care about him very much,” he said. “However, at this time, I’m unable to work effectively as his publicist and have respectfully resigned.”

On Sheen matters: first, he is not in rehab, Rosenfield said. And secondly, he is not retiring. An email claiming so, which had been sent out under the name of Rosenfield’s company, is a hoax, the publicist said. As Sheen told ABC’s Good Morning America, he has big plans for TV and film acting gigs.

However, one online report is true, Radar’s post that Sheen has been banned from the Warner Bros. lot where Two and a Half Men has been filming. The actor has repeatedly vowed to show up for work this week as originally planned despite the fact that CBS and the studio on Thursday pulled the plug on the show for this season.

As for Rosenfield, in his live interview with TMZ today Sheen implied that Rosenfield lied in a November statement that categorized the … Read More »

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Charlie Sheen PR Replies To Obama’s Gibbs

By | Friday January 28, 2011 @ 9:17pm PST

This is why I love Hollywood. Today, This is why I love Hollywood. Today, White House press secretary Robert Gibbs was asked in an interview with Gayle King what advice he would give to Charlie Sheen’s public relations people. Gibbs said, “If I was the press secretary to Charlie Sheen, I would resign.” So I emailed Charlie’s loyal and longtime publicist Stan Rosenfield if he had a rejoinder to Gibbs, who recently announced he’s leaving his White House gig. “Stay in politics, Bob,” Stan emailed me. “Writing comedy doesn’t pay what it used to.”

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