PR Vet Stan Rosenfield Hires Son Zach To Develop Corporate, Sports Divisions At SRA

By | Monday January 7, 2013 @ 8:08am PST
Mike Fleming

Zach Rosenfield has joined the PR firm of Stan Rosenfield & Associates, where he will develop a corporate entertainment department and create a sports division. He will continue to work with non-scripted talent and on the day-to-day representation of producers, production companies, directors and writers.

The younger Rosenfield resigned at Prodigy … Read More »

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Sierra Club Starts New Showbiz Initiative: Hires Hollywood Publicist To Enlist Stars

By | Friday October 28, 2011 @ 6:04pm PDT

Deadline team member Anthony D’Alessandro files this report:

EXCLUSIVE: Deadline has learned that Melissa Sun, VP of Stan Rosenfield and Associates, will be moving into a new position at the Sierra Club where she’ll be linking up the entertainment industry with the national environmental group. Her new role is the Sierra Club’s Senior Strategist for Entertainment Relations, based in Los Angeles. Sun is tasked with creating meaningful opportunities for celebrities to help Sierra Club protect clean air, water and open spaces. The group wants celebs to help pressure the Obama Administration to reject granting a permit for a 1,700-mile oil pipeline running from Canada to the Gulf of Mexico as well as push the Environmental Protection Agency to limit the standard on mercury emissions especially from coal plants. Sun was courted by the Sierra Club to launch its new entertainment branding and strategy initiative, according to Sierra Club Executive Director Michael Brune, who told Deadline: “Melissa caught our eye with her background, making her a person we could not do without. She understands how the entertainment industry operates and has a passion to find people who can help the Sierra Club in developing projects, campaigns and strategies.” Read More »

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Charlie Sheen Parts Ways With Longtime Publicist, Gets Banned From Warner Lot

Nellie Andreeva

We hardly need proof that Charlie Sheen is not in rehab since he is on TMZ right now doing a live interview from his back yard, but the actor’s former longtime publicist Stan Rosenfield just sent out an email debunking … Read More »

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Charlie Sheen PR Replies To Obama’s Gibbs

By | Friday January 28, 2011 @ 9:17pm PST

This is why I love Hollywood. Today, This is why I love Hollywood. Today, White House press secretary Robert Gibbs was asked in an interview with Gayle King what advice he would give to Charlie Sheen’s public relations people. Gibbs … Read More »

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